Strategies for Certified Public Accountants to Grow Their Business

As a business owner, you have a lot on your mind. There’s never a dull moment and if it’s not one fire you’re putting out, it’s another. That’s why you need a plan in place for managing your business and workload.

As a small business, you don’t have the luxury of calling upon a handful of employees to help you out. One area that’s always intriguing is how to expand your company. It’s important you have a solid foundation first before you try to develop further. See strategies for Certified Public Accountants (CPAs) to grow their business.


In order to grow your business you have to be willing to put yourself out there and meet new people. You want individuals in your company to know who you are and where your business is located. Be involved in the community and join organizations and clubs that keep you engaged with others. Attend networking events and conferences where you can meet new faces and share information about your business and services.

Training & Education

You need to have the proper training and knowledge in place before you start advertising additional services and growing. For example, there are IRS approved tax preparation courses that will help you gain more clients, and you’ll be included in the Directory of Federal Tax Return Preparers with credentials and select qualifications. You’ll be provided with crystal clear high definition video based courses that meet IRS standards and include the latest tax law updates and exceptional tax tips. This is a great opportunity to improve your skills and increase your knowledge on topics that will help you advance in your career and grow your business.

Social Media

Use social media and the Internet to target your specific audience and find customers who are going to benefit from your services. Open accounts on various platforms and create a company page with information about what you do and how you can help your clients. If you have the capacity, be available to answer customer service type questions online and post content that will help them better understand the industry and what they need to know as a taxpayer. Be open to advertising your business on social media and bringing in more clients through a digital media strategy.

Focus on Customer Service

A proven way to grow your business is to deliver exceptional customer service and, therefore, be awarded with referrals and recommendations from satisfied clients. Even though you may be a small operation, be sure to give each customer your undivided attention that they deserve. Be on time for meetings, return messages and fix issues promptly. Your customers need to be your number one focus, and then you can worry about expanding and growing your business. Take pride in knowing your clients are happy and continue to do business with you.


Use these tips for creating a plan to expand your company. Keeping your customers pleased is one area of your business that’s worth focusing on. Without them you aren’t going to get too far with your company. These are strategies for CPAs to grow their business.

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