Online marketing is something that never remains stagnant. The industry constantly moves forward and new trends and approaches are being developed all of the time. If you want to stay at the forefront of your industry, you are going to need to adapt and progress. If your marketing campaign is outdated, it is going to be hurting your business more than you realise, and it will eventually result in your being penalised by Google. With that in mind, read on to discover some of the most evident signs that your marketing campaign is totally outdated.
You are using social media like a machine – Social media is an extremely powerful platform for businesses today. However, it is surprising how many businesses are still failing to use social media effectively. One of the most outdated and damaging approaches is to treat social media like it is a machine. This means that you simply post an endless stream of promotional content. Social media is all about engagement, so if you are not engaging, you may as well not have a social media presence at all. You should use social media to talk to your customers and potential customers about anything relating to your industry. It is also a good customer service platform, enabling you to answer questions.
You are developing your campaign in-house yet you have no expertise – Marketing is not an area whereby corners can be cut. If you do not have the expertise in-house to put together an effective campaign and to maintain it to ensure that it continues to achieve results, then you need to look for the right firm for you.
You spin articles you have found online and put them on your own blog – Spinning should never be used – ever! It produces quality of a terrible content. It is obvious that the content has been duplicated, and it is obvious it has been spun, or it looks like someone with no grasp of the English language has written it. Not only is this bad for your brand image, but it will really hurt your search engine ranking, as spinning is heavily frowned on by Google. If you do not have the capacity to produce original, engaging, and impressive content in-house, you need to hire a B2C or B2B content marketing firm to do it for you. All posts need to be scheduled on a consistent basis. They need to be unique, they need to inform the reader, and they need to show you as an expert in the field. Spun content does not achieve this.
You are promoting, not providing – This is a big one! A lot of businesses are guilty of offering a flashy and amazing marketing campaign, yet they have nothing to back it up with. Let’s get this straight your product or service is your best marketing tool. Once you have aced this and you deliver an exceptional customer experience, you can then enhance upon it with innovative approaches to marketing. However, you cannot get the marketing right but the value all wrong.
You are still serving spam – Yes, 15 years ago if you sent someone an email that said the words “you have got mail” or something along those lines, most people would have opened it. However, times have changed. More mail ends up in the trash than it does being read. This is why you need to update your approach to email marketing if you are to have any success from it. Plus, not only is spam unsuccessful it is incredibly annoying, and it won’t do you any favours in the eyes of your consumer base. They will probably unsubscribe from your newsletters altogether, and they may look for a business that is less intrusive to purchase from.
So there you have it: some of the signs that your marketing campaign is in desperate need of an upgrade. If you have noticed one or several of the warning signs that have been mentioned there is no need to panic, but you do need to make some changes otherwise your business is at risk of being left behind the competition. Follow the advice that has been provided and you will be able to notice a difference to the success of your marketing efforts.
FREE related content from StrategyDriven