Does your company need reviews but you’re not sure how to get them? We’re here to help. Product reviews are important in showing potential customers that you have a community of customers that use your products, increasing brand reliability.
Building a community with your customers through reviews can help them feel they have real-life advice and insight into your products. Many times, product reviews can even answer questions other customers may be having about a product.
Increase your sales and improve your brand reliability with reviews. Keep reading this guide so you can learn how to get reviews today.
1. Make Leaving a Review as Easy as Possible
Like all things Ecommerce, leaving a review comes down to user experience. Making sure that leaving a review is easy and simple will increase your chances of customers leaving them.
A great way to do this is to create a space to leave a review on every product page. Give your site’s visitors an easy way to review, like leaving a rating and brief description.
Make sure you’re also sharing awesome reviews on your site and making them visible to other customers. This original content is also great for upping your SEO rating.
2. Incentivize Customers to Review
Incentivizing your customers with discounts or an entrance into a giveaway is a great way to persuade them to leave a review. A discount can be a great idea if you also want your customers to make another purchase with you. Making a loyalty program is a great idea for returning customers, who can continually make reviews and receive points for doing so.
Mention your incentives and giveaways on social media so that your customers can leave reviews on many platforms, from Facebook to Google as well as your site.
3. Send Follow Up Emails
Another great way to catch your customer’s attention is through email. If your launching a review incentive program or giveaway, send an initial email out to your customer letting them know about this exciting offer. After this initial informative email, set up an automated email that goes out to customers after they receive their products from you.
Try sending an email asking your customers how they like the product, encouraging them to write in a review about a week after their purchase. This makes sure that you give the product enough time to ship, but the product is still fresh in your customer’s mind. This also shows that you care about customer satisfaction.
While all companies hope their reviews are great, it’s impossible to please everyone. If you have bad reviews you’re hoping to get rid of, learn more here.
Tips and Tricks on How to Get Reviews
Reviews are essential to building trust behind your brand and creating a community with your customers. If you need more reviews, keep these tips on how to get reviews in mind today and start implementing them into your marketing plan.
For more advice on business, Ecommerce and more, head to the “Insights” section of our site!
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