Selling Suburbia to Millennials

StrategyDriven Entrepreneurship Article | Selling Suburbia to MillennialsMillennial homebuyers aren’t the traditional real estate clients. The latest information from the National Association of Realtors has millennials looking to get away from high urban rent rates and more toward the suburbs to find the perfect single-family home. While these individuals are wanting to move away for hip urban neighborhoods, they don’t want to give up their active lifestyles.

Moving into Hipsturbia

According to a recent trends report, “hipsturbia” is fast becoming the desired location for real estate hunters. Not only that, but developers like Aubrey Ferrao will find new income potential when they make investments into the cool suburbs that millennials are looking for. These new developments are looking for affordable homes that offer a vibrant downtown location within walking distance, but also have a variety of retail shopping locations, restaurants, recreation, and public transit options. The professional Aubrey Ferrao designs are looking to create this experience in the newest developments in Florida, but this trend is sweeping the nation. In spite of the fast-paced diversity of city life, millennials are migrating to outside the city limits and looking for a life that is much quieter but still has a slight city feel.

The Expanding Trend

The first reports on “hipsturbia” came back in 2013 when the New York Times reported that more people were moving to the vibrant communities that were just outside city limits. This trend has moved into major metro areas across the country, with communities like Santa Clara, CA being just one of the few bustling suburbs moving to add passive recreational space alongside new developments. Near Chicago, communities like Evanston still allow for a quick transit time into the heart of the Windy City but have invested in retail opportunities and rooftop bars to keep the local residents engaged in the community. Deep in Atlanta, suburban communities are using mixed-use developments that are within walking distance of housing to attract young workers to the location. Even smaller markets like Charlestown and Tempe, AZ are expanding their “hipsturbia” options.

The Commute Crisis

In addition to the assumption that suburban life was more dull and static than thriving city life, people originally put off moving outside of the city because of the distance and commute. Just like people have found out that small communities have the same charm and attraction as what they find in a big city, they are also finding that the commute isn’t really a sticking point. People start looking at an area because of the easy commute into the city, but once they settle in, the commute isn’t such a big deal. There are so many people with telecommuting positions or only needing to go to the city once a week for work that distance doesn’t discourage people from looking outside the city for work. They find that their businesses can grow just as well outside the city as it can within.

More Than Millennials

While millennials are the largest population fueling the growth in these popular suburban areas, there is a surprising amount of interest by the empty-nesters. Rather than moving toward the city once the children have grown and moved on, empty-nesters prefer to stay in their communities where everything is still within easy access. These couples also feel that it is a great location to have their grandchildren come and visit, in addition to being able to take part in age-related activities through the well-grounded and bustling community.

For a real estate investment that will offer much of the attraction of city life, moving into “hipsturbia” could be a great opportunity. You can find just about everything you need close to your home, and you won’t have to give up the lifestyle you are used to.

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