How to Meet Customer Expectations when Demand is High
Soon after opening a business, you’ll realize that running it is the hard part. You have to keep up with customer demands, make sure that employees are well taken care of, and everything runs smoothly.
Sometimes demand will fluctuate, but you still have to predict and meet customer expectations because when you don’t, you will lose them. No one will give you business when they cannot trust you to deliver on time. To avoid this
Focus on running the business
A lot goes into running a business, and you have to separate your core competencies and other services that boost productivity. What is your main focus? When you concentrate on tasks your business is not built for, you lower productivity and demotivate the workforce.
To avoid this, outsource most of the operations you’re not competent at or take a lot of your time. For instance, have an IT support company take care of all your IT problems.
With a reliable IT expert, you’ll get high-level customer service, up-to-date information on the latest technology, solutions to current problems, and quick response times.
Also, think of outsourcing your human resource, accounting, and manufacturing department. You improve productivity and at the same time have qualified outsourcing companies take care of essential departments. You can entirely focus on the core business.
Focus on the Quality of Your Supply Chain
Although it’s beneficial when you have suppliers who offer cheaper products, it’s more important to have a quality supply chain. You’ll have an able, professional, and dependable supplier who can deliver the goods even on short notice. If you predict a rise in demand, have at least three suppliers you can rely on.
Remember that your customers expect you to deliver their goods or fulfill their orders in the shortest time possible. Having a quality supply chain enables you to quickly get the supplies you need to keep your customers satisfied.
When demand is high, you might be tempted to stock more, but this is not a good solution. When the market is slow, you’ll be left with unsold inventory, holding your money. Also, you’ll have to look for a more extensive storage area to accommodate more stock.
Instead, have a quality supply chain that assures you of quick delivery of the raw materials or products you need to fulfill customer wishes.
Have Scalable Resources
During the low seasons, have the necessary measures in place to accommodate high demand. If your equipment cannot handle the high demand, start looking for leasing options, or if you can, buy extra equipment.
You also need to hire more workers. Have a ready and skilled workforce you can call on short notice when required. For a better experience, work with contracting agencies to provide the required task force at short notice. Also, look into the transportation options you have to facilitate timely deliveries. If you need to increase your storage area, do so on time.
Because the high demand is temporary, you don’t have to make heavy investments to accommodate the change. Instead of buying new equipment, lease for the period the demand is high. You’ll save money that will keep you afloat when orders subside.
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