Although you will make some sales that way, in order to maximize sales and profits and push your business forwards and grow, you need a fully-fledged marketing and sales strategy that considers every aspect of the sale, from the packaging to the individual customer. Remember, there is a lot of competition out there, and even if your product is far superior in every way to your competitor, if they have done the hard work of getting to know their customer and created a rapport with them, then they will sell more. In the end, it pays dividends to do the backgrounds and develop strategies and plans to drive more sales.
Focus on Your Brand
It’s all about excellent branding these days, and if you have not spent time and money on developing your brand, you will be falling behind. Your brand is like a foundation that all your sales and marketing material can hang off of. Moreover, it is something that your customer and, just as importantly, your staff can believe it. It is a great logo and coloring, and much more. It is a complete ethical framework with visions and goals that aim to improve society. It is also all the core values that you believe in, and it is all about the company culture. When your sales team and your marketing material use key messages in their pitches, that all go back to this foundation. This makes the company appear coherent and true to its word. People want something to believe in, so give them that. Being able to tap into the way your customer thinks and connect with them on a deep level will help you drive sales. Your brand is something that should be instantly recognizable from a core message, your sales team needs to be fully on-board with this idea, and all platforms need to comply.
The website is key and needs to demonstrate all these things, so that when a customer is interested, that can find that foundation there. Also create a brand narrative that incorporates all these ideas which is on the website. Also, consider a unique and hard-hitting story that sparked your inspiration to create the company in the first place. In a nutshell, branding is very important, and it may be an idea to sit down with a few instrumental people in your team and develop it if you haven’t done so already.
Define Your Customer
If you want to target your sales material, you need to have a clear understanding of who your key customer is. You need to pose some questions to create an ideal customer type, think about the demographics, whether or not they are likely to have children, how affluent they are, what interests do they have, their likes and dislikes, etc. Knowing who you are targeting your sales pitches and marketing material at allows you to create focused and targeted material. To help you get an idea of who your customer is, you should use toll such as social media. You could monitor the competition’s social media accounts as well, or if you do not have your own, yet. Social media will allow you to develop great insights into how you customer things. You can even post questions and ideas and see what comes back. When you start understanding your customer a little better, you may be able to work out the types of keywords they would use when typing something into Google when searching for a product that you sell. That means you can load your website with keywords and ensure your marketing material uses them too. Defining your customer and understanding what makes them tick is how to generate more sales and make better products.
What Problems Are You Solving
A product is created with a specific problem to solve in mind. You need to clearly define this problem with reference to your target customer. So, think about how you are adding value to your specific customers’ lives. You need to understand their lives pretty well to be able to do this because if you are not adding value, your product will not sell. So you need to focus on the benefit your products will serve. By doing this, you will ensure that the people you want to attract are attracted by your sales pitches.
Track the Competition
It is important that you monitor your competition so that you can develop your business’s competitive advantage over them and stay on top of potential new trends that they are benefiting from, among other things. Take a look at all the material you can and investigate their products too. Look at the language, images, keywords, etc., they use in their marketing material. Look at how their customers interact with them on social media. You could perform a competitive analysis that can give you insights into how your company is performing against theirs. Think about how you differ. What is your USP (unique selling point)? What benefits do your products offer in comparison? What is better about your product. What weaknesses can you exploit? The better you know the competition, the stronger your sales pitches can be.
Use A Multi-Platform Strategy
These days you can use a variety of platforms to get your products out there. Don’t just focus on a single format. What’s more, the vast majority of them are free. You can use social media such as Facebook, Instagram, and Twitter to advance your brand and promote your products. Creating a point strategy is key in the overall effectiveness of this. Social media is a great way to build relationships with customers and track the effectiveness of a particular post to further refine and update your marketing and sales material. Also, remember you can utilize your own blog to your advantage. Load it with keywords, and create new content regularly so it stays relevant, and Google finds it more easily. Also, consider Amazon and Amazon seller 3rd-party software from D8aDriven. Do not limit yourself to a single promotional avenue.
Choosing the right price to sell your items at can be tricky. Too high and it turns people off, too low and people will question the quality of your products. You need to do quite a lot of market research in this field and think about where you stand in comparison to your competitor. If you have made a case that sees your brand a synonymous with quality, then you may well be able to charge a premium. You need to over-promote the quality aspect so that this issue is driven home, and people see you as superior in quality.
Packaging is essential to the overall customer experience, and it will be one of the last times you can contact your customer to make an impression. Quality packaging that helps promote your ethical consideration, such as sustainable packaging, goes a long way to boost credibility. Also, something that is beautiful and creative to open makes the process a lot more alluring. These customers will remember your brand and are more likely to buy from you again. Additionally, they are more likely to be willing to pay that little bit extra. Any contact you can have with the customer should be jumped upon and exhausted.
Focus On a Strategy to Keep Your Customers
Once a customer has bought a product from you, you need to find ways to keep these customers. Packaging with a card and an offer in it is a good strategy. Also, when a customer buys from you, ensure you get their email address so you can add them to your email list. Freebies and offers sent via email are also good ideas. Also, think about content. Great content such as blog posts and vlogs that are designed to connect with your customer and entice them into using you again are a must. Use your social media pages to your advantage too.
If you really want to know what your customer is thinking, ask them. There are many ways you can do this, from a poll on social media, to creating a questionnaire and linking to it from a social media site. You could put a postcard in the packaging material, or just a link to an online questionnaire. Ask what your products lack, ask about any specific problems that you may not have considered, ask what they like and dislike. It really is up to you.
Advise your customer on your company’s visions, make them aware of why you are creating specific products, and how you came up with this idea on a personal level. Tell them about a product that you have in development. Your customers would like to hear about these new things, and you will be able to develop trust.
Related content from StrategyDriven