Manage Yourself Smart: Ten Guidelines for Making Smart Choices in the World of Social Media

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Just like in the ‘real world,’ there are things you should and shouldn’t do in the virtual world – especially if you want to be respected and taken seriously. I call this ‘managing yourself smart,’ and here are some guidelines to help navigate social media.

Operate with integrity. Just as you would in your office, when you’re online make sure to hold yourself accountable. Own your mistakes and always tell the truth – no exceptions. Sure, it can be easier to ‘hide’ and ignore unpleasant situations online, but behaving in this manner will reflect negatively on you.

Inspire and motivate. Whether through blog posts, comments, posted videos, or other methods, it’s easy – and prudent – to use social media to give others an extra positive push. Think about the needs of others – don’t just promote yourself, your accomplishments, or your organization. Listen to, and do your best to inspire, others with whom you’re interacting.

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About the Author

Barry Libert is the author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. He is Chairman and CEO of Mzinga®, the leading provider of social software, services, and analytics that improve business performance. Barry has published five books on the value of social and information networks. He is a regularly featured keynote speaker at industry associations and for leading companies on the power of social media. He has been published in Newsweek, Smart Money, Barron’s, The Wall Street Journal, and The New York Times, and he has appeared on CNN, CNBC, and NPR. Barry currently serves on the Board of Directors at Innocentive and The SEI Center for Advanced Studies in Management at The Wharton School of the University of Pennsylvania. To learn more about Barry, click here.

Minding Your Manners Online: Eight Lessons in Netiquette That Will Help You Succeed in Social Media Charm School

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Social networking provides companies with a user-friendly, fast, and far-reaching way to connect with employees and clients. But as with face-to-face meetings, there are certain rules of etiquette that must be followed to achieve the desired outcome.

The Internet is a big, limitless place where the rules of everyday life don’t always apply. You can be whomever you want to be and say whatever you want to say…right? Well actually, no, you can’t – or at least, you shouldn’t. Especially if your online presence is connected to your professional image. The fact of the matter is, just as there is proper etiquette in the ‘real’ world, there’s a right way and a wrong way to behave in the online world, too. In fact, how you choose to communicate can have a very real impact on your relationships with employees, customers, and partners.

For some reason, many people seem to think that using social media gives them a pass to leave manners and etiquette behind. They don’t realize that social media can actually be a critical vehicle by which to engage customers and inspire employees.

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About the Author

Barry Libert is the author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. He is Chairman and CEO of Mzinga®, the leading provider of social software, services, and analytics that improve business performance. Barry has published five books on the value of social and information networks. He is a regularly featured keynote speaker at industry associations and for leading companies on the power of social media. He has been published in Newsweek, Smart Money, Barron’s, The Wall Street Journal, and The New York Times, and he has appeared on CNN, CNBC, and NPR. Barry currently serves on the Board of Directors at Innocentive and The SEI Center for Advanced Studies in Management at The Wharton School of the University of Pennsylvania. To learn more about Barry, click here.

Conquer Your Nerves with Eye-Brain Control To Make a Strong, Fearless Presentation

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Do you get sweaty palms, a dry mouth, and butterflies in your stomach when you have to get up and make a presentation? Well, you’re not alone. It’s well known that public speaking or presenting is one of the scariest activities for businesspeople. In fact, surveys over the years have regularly put fear of public speaking right up there with fear of heights, fear of insects, and even fear of death.

We’re going to share a technique that will help you control your nerves, connect better with your listeners, and even gauge your audience’s reactions to what you’re saying. The technique is called Eye-Brain-Control.

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About the Author

Bill Rosenthal is the Chief Executive Officer of Communispond Inc., an organization that has taught business communications skills to more than 600,000 persons. Bill is responsible all aspects of the business including sales, marketing, content development, and the delivery of Communispond courses by certified faculty. Prior to joining Communispond, Bill was CEO of Digi-Block Inc., a K-12 education publisher focusing on mathematics. He also served as President of Kaplan College, a division of Kaplan Inc., the well-known test preparation company, where he developed and launched the online college that offers Associates and Bachelors degrees and certificates in Business, Information Technology, Nursing, and Law. In a previous role as President of Ziff-Davis Education (now called Element K), Bill oversaw the leading supplier of computer training products worldwide and supervised the operations of ZD University, the leading web-based computer skills site.

Here’s Why Successful Presentations Planning Must Begin with an Analysis of the Audience

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Have you ever listened to a presentation and thought, “What does this have to do with me?” If you have, the chances are the presenter didn’t spend enough time thinking about you, the audience member, as he created his message. It’s the responsibility of the presenter to make the message clear to the audience. Therefore, one of the very first things you should do when you’re crafting your presentation is to analyze your audience.

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About the Author

Bill Rosenthal is the Chief Executive Officer of Communispond Inc., an organization that has taught business communications skills to more than 600,000 persons. Bill is responsible all aspects of the business including sales, marketing, content development, and the delivery of Communispond courses by certified faculty. Prior to joining Communispond, Bill was CEO of Digi-Block Inc., a K-12 education publisher focusing on mathematics. He also served as President of Kaplan College, a division of Kaplan Inc., the well-known test preparation company, where he developed and launched the online college that offers Associates and Bachelors degrees and certificates in Business, Information Technology, Nursing, and Law. In a previous role as President of Ziff-Davis Education (now called Element K), Bill oversaw the leading supplier of computer training products worldwide and supervised the operations of ZD University, the leading web-based computer skills site.

Loud and Clear: Six Tips for Communicating in a Way That Truly Resonates

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In today’s information-packed business world, it is easy to communicate, but it isn’t always easy to be heard. Here’s some advice on how to create messages that people really remember.

Today we are overwhelmed with messages. Some are just 140 characters long. Others are much longer, but they are constantly bombarding us – trying to lure us to acquire and consume information (then repeat the process over and over). Technology – social media specifically – allows for constant communication, but easy communication doesn’t necessarily translate to messages that are received, understood, and capable of driving action.

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About the Author

Nancy Duarte, author of resonate: Present Visual Stories that Transform Audiences, is CEO of Duarte Design in Silicon Valley, one of the few agencies in the world focused solely on presentations, whether delivered in person, online, or via mobile device. Nancy’s firm has worked with the top brands and thought leaders in the world helping them develop their presentations. She has over twenty years of experience working with global companies and thought leaders and has influenced the perception of some of the world’s most valuable brands and many of humanity’s common causes.