StrategyDriven Podcast Special Edition 16a – An Interview with Scott Davis, author of The Shift, part 1 of 2

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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 16a – An Interview with Scott Davis, author of The Shift, part 1 of 2 examines the bottom line benefits of the Chief Marketing Officer serving as an organization’s corporate growth leader. During part one of our discussion, Scott Davis, author of The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders shares his insights with us regarding:

  • treatment of the organization’s brand as an asset
  • role and benefits of the corporate growth leader
  • attributes needed to assume the role of growth leader
  • why the Chief Marketing Officer is uniquely position to serve as an organization’s growth leader

Additional Information

In addition to the incredible insights Scott shares in The Shift and this special edition podcast are the additional resources accessible from his book’s website and his organization’s website, www.Prophet.com. Scott’s book, The Shift, can be purchased by clicking here.

Complimenting The Shift, are Scott’s books on the brand asset management including:


Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!

About the Author

Scott Davis, author of The Shift, is a senior partner at Prophet, a global marketing consultancy. Scott was an adjunct professor at the Kellogg Graduate School of Management at Northwestern University and has guest lectured at many top MBA programs including Harvard, New York University, Columbia, and the University of Chicago. He has worked with top executives at GE, Johnson & Johnson, IBM, Best Buy, Sara Lee, and Boeing. Scott is frequently quoted by leading business publications including The Wall Street Journal, Reuters, USA Today, and Business Week. To read Scott’s full biography, click here.

Podcast: Play in new window | Download (Duration: 20:53 — 28.7MB)

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StrategyDriven Podcast Special Edition 14 – An Interview with Duane Sparks, author of Sales Strategy from the Inside Out

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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 14 – An Interview with Duane Sparks, author of Sales Strategy from the Inside Out explores how businesses using a consultative sales process realize a dramatic increase in revenues. During our discussion, Duane Sparks, author of Sales Strategy From The Inside Out: How Complex Selling Really Works and Chairman and Founder of The Sales Board, shares with us his insights and illustrative examples regarding:

  • the five decisions individuals go through before making the final decision to buy
  • what the consultative sales process is and how it benefits both the customer and salesperson
  • why questions are the best selling tool and how to develop the best sales questions
  • using the consultative sales process as a management practice

Additional Information

In addition to the invaluable selling skills insight Duane shares in Sales Strategy From The Inside Out and this special edition podcast, please visit his company’s Sales Training or Sales Management site. To discover why this selling skill is so effective at maximizing sales productivity, purchase Duane’s book: Sales Strategy From The Inside Out.

Complimenting Sales Strategy From The Inside Out, are Duane’s four other books on the consultative sales process including:


Read a Summary of the above Sales Books.

Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!

About the Author

Duane Sparks, author of Sales Strategy From The Inside Out, is Chairman and Founder of The Sales Board, a Minneapolis-based strategic sales training company that has trained and certified more than 300,000 salespeople in more than 2,500 groups in the system and skills of Action Selling. He has written five sales books, personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process. Read Duane’s full biography and the history of Action Selling Sales Management Training.

Podcast: Play in new window | Download (Duration: 42:33 — 58.5MB)

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StrategyDriven Podcast Special Edition 13 – An Interview with Michael Dunn, author of The Marketing Accountability Imperative

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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 13 – An Interview with Michael Dunn, author of The Marketing Accountability Imperative explores the challenges and solutions to creating alignment between an organization’s strategic and marketing plans and accountability to achieving predetermined marketing results. During our discussion, Michael Dunn, author of The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments and CEO and Chairman of Prophet, shares with us his insights regarding:

  • what marketing accountability is and how it benefits an organization
  • three Horizons organizations go through in order to achieve marketing accountability
  • landmines and enablers to achieving marketing accountability
  • common marketing performance metrics used by accountable organizations

Additional Information

Complimenting the outstanding insights Michael shares in The Marketing Accountability Imperative and this special edition podcast are the additional resources accessible from his organization’s website at www.Prophet.com. Michael’s book, The Marketing Accountability Imperative, can be purchased by clicking here.

About the Author

Michael Dunn, author of The Marketing Accountability Imperative, is CEO and Chairman of Prophet, a marketing consultancy that helps senior executives balance their organization’s short-term business needs against their long-term growth goals. Michael and his organization serve numerous Fortune 500 companies including GE, Johnson & Johnson, Staples, UBS, and American Airlines. To read Michael’s full biography, click here.

Podcast: Play in new window | Download (Duration: 35:37 — 48.9MB)

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