StrategyDriven Podcast Special Edition 24 – An Interview with Jim Champy, author of INSPIRE!

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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 24 – An Interview with Jim Champy, author of INSPIRE! explores how to define a consistent value proposition that impassions and continuously engages and retains customers. During our discussion, Jim Champy, author of Inspire!: Why Customers Come Back and Chairman of Consulting at Perot Systems, shares with us his insights and illustrative examples regarding:

  • what makes a company inspiring to its customers such that they are fully engaged and keep coming back
  • core customer-centric principles inspiring companies embody
  • key processes and programs inspiring companies use to embed these principles throughout the organization
  • common characteristics and behaviors of the executives leading engaging companies

Additional Information

In addition to the incredible insights Jim shares in Inspire! and this special edition podcast are the additional resources accessible from his website at www.JimChampy.com. Jim’s book, Inspire!, published by FT Press can be purchased by clicking here.

Complimenting Inspire!, are Jim’s five other books including:


Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!

About the Author

Jim Champy, author of Inspire!, is Chairman of Consulting at Perot Systems. He is recognized throughout the world for his work on leadership and management issues and on organizational change and business reengineering. Jim’s first book, Reengineering the Corporation: A Manifesto for Business Revolution, sold more than 3 million copies and spent more than a year on The New York Times best seller list. He also authored the best seller, Reengineering Management: The Mandate for New Leadership, which was recognized by Business Week as one of the top ten best business books of 1995. His columns and articles appear in such magazines a Forbes, ComputerWorld, Sales and Marketing Management, Leader to Leader, and Baseline. To read Jim’s full biography, click here.

Podcast: Play in new window | Download (Duration: 43:21 — 59.6MB)

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StrategyDriven Podcast Special Edition 21b – An Interview with Duane Sparks, author of Selling Your Price

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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 21b – An Interview with Duane Sparks, author of Selling Your Price further explores how the Action Selling process is used to help clients understand they are not purchasing a commodity product but rather one that is highly differentiated by the value you and your company offer. During our discussion, Duane Sparks, author of Selling Your Price: How to Escape the Race to the Bargain Basement and Chairman and Founder of The Sales Board, shares with us his insights and illustrative examples regarding:

  • why buyers come to perceive products and services as commodities
  • why salespeople fall into the trap of accepting their client’s assertions that their products and services are commodities
  • what salespeople can to do differentiate their products and services
  • how salespeople can deal with buyers who are highly trained and skilled in negotiating on price in order to avoid the race to the bargain basement

Additional Information

In addition to the invaluable selling skills insight Duane shares in Selling Your Price and this special edition podcast, please visit his company’s Sales Training or Sales Management site. To discover why this selling skill is so effective at maximizing sales productivity, purchase Duane’s book: Selling Your Price.

Complimenting Selling Your Price, are Duane’s four other books on the consultative sales process including:


Read a Summary of the above Sales Books.

Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!

About the Author

Duane Sparks, author of Selling Your Price, is Chairman and Founder of The Sales Board, a Minneapolis-based strategic sales training company that has trained and certified more than 350,000 salespeople in more than 3,000 groups in the system and skills of Action Selling. He has written five sales books, personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process. Read Duane’s full biography and the history of Action Selling Sales Management Training.

Podcast: Play in new window | Download (Duration: 30:54 — 42.5MB)

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StrategyDriven Podcast Special Edition 21a – An Interview with Duane Sparks, author of Action Selling

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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 21a – An Interview with Duane Sparks, author of Action Selling explores the Action Selling process, a method for establishing and building business relationships; enabling sales professionals to better engage and understand their client’s needs in order to provide greater value and increase sales. During our discussion, Duane Sparks, author of Action Selling: How to sell like a professional, even if you think you are one and Chairman and Founder of The Sales Board, shares with us his insights and illustrative examples regarding:

  • why selling is a profession and not simply an activity
  • five fundamental decisions individuals go through before making the final purchase decision and how the Action Selling process addresses each
  • the most important skills for effectiveness in selling
  • how a salesperson sells him or herself
  • how salespeople can help their client overcome ‘buyers remorse‘ once a purchase commitment is received

Additional Information

In addition to the invaluable selling skills insight Duane shares in Action Selling and this special edition podcast, please visit his company’s Sales Training or Sales Management site. To discover why this selling skill is so effective at maximizing sales productivity, purchase Duane’s book: Action Selling.

Complimenting Action Selling, are Duane’s four other books on the consultative sales process including:


Read a Summary of the above Sales Books.

Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!

About the Author

Duane Sparks, author of Action Selling, is Chairman and Founder of The Sales Board, a Minneapolis-based strategic sales training company that has trained and certified more than 350,000 salespeople in more than 3,000 groups in the system and skills of Action Selling. He has written five sales books, personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process. Read Duane’s full biography and the history of Action Selling Sales Management Training.

Podcast: Play in new window | Download (Duration: 28:49 — 39.6MB)

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Business Survival in a Recession

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It’s no secret that America is facing some hard economic times. What does this mean for business owners? It means a variety of things such as cutting spending in the right areas, maintaining an advertising budget, keeping an eye on the original goal and retention marketing. Each one plays a major role in recession business survival, but they become of utmost importance during a slow economy.

Cut spending in the right areas

Cutting spending is an immediate reaction to recessionary talk and fallout; it’s only natural and logical to get rid of that which you don’t need to stay afloat. But any cuts you make now need to be good for the short and the long term. A business needs to think long and hard before slashing spending in areas that may affect future business operations such as product/service quality and standards, customer service and advertising.

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About the Author

Emmy Bill is the Owner of E-Learn About and an accomplished writer and Search Engine Optimization Specialist. Find more articles on finance as well as a variety of other topics at E-Learn About on the web at http://e-learnabout.com.

StrategyDriven Podcast Special Edition 16b – An Interview with Scott Davis, author of The Shift, part 2 of 2

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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 16b – An Interview with Scott Davis, author of The Shift, part 2 of 2 examines the bottom line benefits of the Chief Marketing Officer serving as an organization’s corporate growth leader. During part one of our discussion, Scott Davis, author of The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders shares his insights with us regarding:

  • five shifts CMOs need to make in order to transform themselves from
    tactical marketer to corporate growth leader
  • the most important customer data sets in making the shift
  • how CMOs can demonstrate bottom line results
  • benefits for the CMO and organization for making the shift

Additional Information

In addition to the incredible insights Scott shares in The Shift and this special edition podcast are the additional resources accessible from his book’s website and his organization’s website, www.Prophet.com. Scott’s book, The Shift, can be purchased by clicking here.

Complimenting The Shift, are Scott’s books on the brand asset management including:


Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!

About the Author

Scott Davis, author of The Shift, is a senior partner at Prophet, a global marketing consultancy. Scott was an adjunct professor at the Kellogg Graduate School of Management at Northwestern University and has guest lectured at many top MBA programs including Harvard, New York University, Columbia, and the University of Chicago. He has worked with top executives at GE, Johnson & Johnson, IBM, Best Buy, Sara Lee, and Boeing. Scott is frequently quoted by leading business publications including The Wall Street Journal, Reuters, USA Today, and Business Week. To read Scott’s full biography, click here.

Podcast: Play in new window | Download (Duration: 31:24 — 43.2MB)

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