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Thought dedication. You decide what to think, and how to react.

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What is the importance of attitude?

Every person, you included, wants to achieve more, earn more, find happiness, be successful, and be fulfilled. At the root of all these elements is attitude. Positive attitude. Your positive attitude.

Every person, you included, instinctively knows that. Yet most people, you included, don’t really possess a positive attitude. Oh, you may think you do, but I promise you, you don’t.

Most people don’t read about attitude.
Most people don’t study attitude.
Most people don’t practice attitude.
Most people don’t live the essence of attitude.
Most people don’t live the principles of attitude.
Most people are not dedicated to attitude.
You included.

In fact, you may have never read a book on the subject of attitude.

I believe I was born with a positive attitude, and I believe you were born with a positive attitude. It took 24 years for me to discover mine. I wonder if you have found yours yet.

Everyone, you included, has heard the expression, “Attitude Is Everything!”

Let me break down the elements of that expression for you – maybe for the first time. Attitude controls, rules, affects, and directs your career, your family life, your personal life, and you. It affects or can impact your relationships, your business success, and your health.

Attitude has power. Personal power. And the best part is: YOU CONTROL IT. You determine the way you think about, develop, and deliver your attitude.

In my Little Gold Book of YES! Attitude I explain the simple difference between “positive” and “YES!” When something great happens to you, you don’t scream “POSITIVE!” When something great happens to you, you scream, “YES!”

It’s subtle, but powerful, language when you come to that mental and verbal understanding.

What language do you speak? No, I don’t mean Spanish, French, or English. I mean positive or negative. Attitude language.

Ever look out the window when it’s pouring rain, and think to yourself, “It’s gonna be a rotten day”? Why don’t you walk away from the window where you can’t see outside and think about the day in terms of you, not the weather.

It’s the small wording of expressions like that, that lead to a “bad day” for anyone. Even you. A rotten day starts with the way you think about it, and the way you talk about it. It’s not about the weather outside. It’s about the weather inside – inside your mind.

How’s the weather where you live?
How’s the weather where you work?
How’s the weather where you play?
How’s the weather where you think?

One of the definitions of a positive attitude is: The way you dedicate yourself to the way you think. And you are in complete control of it.

Thinking positive is a self-discipline. A daily self-discipline. You control it. You make it happen. Or not. Taking positive actions is dependent on positive thought. If you don’t THINK positive, you will not BE positive, and you will not DO positive.

There are many definitions of attitude, and there are many ways to look at attitude. Books have been written on attitude that you have not exposed yourself to. All of them are helpful, all of them are good, and all of them must be studied if you want to achieve your positive attitude.

Books like Think and Grow Rich contain the philosophies, strategies, and the connected stories of men and women who have achieved their positive attitude – and can help you achieve yours. You should own them and read a few pages every day. (That’s one of the secrets of attitude: read and study attitude for 15 minutes a day). Positive attitude is yours for the taking, all you have to do is read, study, and apply – every day.

The challenge of positive attitude is for you to decide that you’re willing to dedicate the time, and that you have the desire to make it happen for yourself.

If you want some ideas for the achievement of attitude, go to www.gitomer.com and enter the words ATTITUDE STARTERS in the GitBit box.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

It’s been a long time coming – A new way to change change!

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Change is coming.

Got fear or joy? Got worry or positive anticipation?

Putting your head in the sand, or headed to the beach to relax and plan?

When you feel or fear that some form of change is coming, you have to define it in your mind as opportunity. Clear your head for “what will be” tomorrow, and not worry about “what is” today.

The way this is done is through a combination of faith and belief. These are very similar emotional attributes. And many of you reading this, have already misinterpreted them. I’m not talking about praying, I’m talking about planning.

Faith and belief in yourself.

Belief that you have the capability to withstand any circumstance and emerge both better and victorious.  And faith that whatever happens or is happening, happens for some reason and that reason is to benefit you, not harm you.

The prime questions to face are:

Do you believe in yourself?
Do you have faith in yourself?
Do you believe that you can create ideas that will make you better based on present circumstance?

One key action that will help you more than any other is to collaborate rather than commiserate.  Commiseration takes you backwards.  You may have heard it defined as a pity party. I define it as group whining that usually results in group blaming.

  • Collaboration is about tomorrow, and what can be done, and what needs to be done in order to create an amazing new outcome.
  • Collaboration requires a gathering of smart people with positive attitudes and positive outlooks.

Here’s what to do:

  • Make a list of your ten best attributes
  • Make a list of your ten best assets.
  • See how many of the same assets and attributes are on that list.
  • Make a list of your ten most positive connections, acquaintances, or friends.
  • Make a list of your ten most intelligent connections, acquaintances, or friends.
  • See how many of the same people are on that list.

Assemble a small group of people in a very short space of time and create an agenda for discussion that you pre-send so that people have some time to think about it. It can be both about you and about it (whatever the changing circumstance is).

Have the meeting in a positive place, and have all kinds of food on the table when people get there so that the atmosphere is both bright and festive.

Have a recording device and a flip chart in the meeting so that all thoughts and ideas are captured. Before everyone leaves, list the top ten action items or ideas to be implemented, and who owns them. And then thank everyone by giving them a book on creativity (see my recommended books here), a firm handshake, a smile, a hug, and a genuine, heartfelt thank you.

The results of this meeting will not only move you forward (see my article on change forward), but will also create a mindset that will move you away from the fear, doubt, worry, and uncertainty that pending change often creates.

REALITY: There are millions of words written on change. Very few of them only look for the positive. Very few of them mention the word “opportunity,” much less “positive collaboration.”

REALITY: When a significant event is about to occur that can alter both career path and income, the more time you spend moving forward by creating ideas and taking action, the less time you will have to dwell on the circumstance and fall into the pit of self-pity.

REALITY: Rather than go to the bookstore and buy a three hundred page book on change, take these seven hundred and fifty words, put them into action, change your outlook, keep your attitude positive, create ideas, take new actions, and generate results for yourself based on future.

NOTE WELL: This is a time to inspire yourself on a daily, even hourly basis. This might include a visit to an art museum, re-reading positive passages from books in your attitude library, listening to messages that inspire your thinking and give you new resolve and even new purpose, and surrounding yourself with the love of family and the love of friends that will encourage you to move on and move up.

THE SECRET: The secret key is to take responsibility to make this happen for yourself. You cannot dwell on ‘why.’ You are responsible for yourself FIRST.

You must focus on ‘now’ and ‘next.’
You cannot dwell on ‘woe.’
You must focus on ‘win.’

Change that.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

More BIG Questions and BIGGER Answers

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Here are a few more sales, business, and life answers that can help you make more sales TODAY, and help you build a personal brand and reputation FOREVER.

1. Jeffrey, what do you do EVERY DAY to build attraction and brand?

What do you do to create consistency in your daily business habits? And I wonder how many of your daily habits take the long-term view. Or are you just trying to make sales to make quota? Big mistake.

I want to talk about one element of your personal business habits: Your personal outreach, your daily outreach that builds attraction, personal brand, authority, known expertise, recognition, position in your industry, Google rank, social media presence, top of mind awareness, and reputation. Oh, that.

Sounds like a LOT of work. But actually it takes LESS time than your morning bathroom routine once you’re set up and rolling. And these are habits that create attraction. Real attraction. Value attraction.

The cool part is it costs (almost) nothing. All you have to do is allocate the time, and (most important) commit to DAILY OUTREACH.

Here are two of my consistent actions:

  • Blog or personal website. A starting place, a landing place, and a jumping off place for stories, ideas, opinions, photos, videos, training, and anything else your customers or followers would find BOTH interesting and valuable. On a blog you can mix business and personal, as long as it’s not offensive. Your posts can be subscribed to and delivered by email. OUTREACH: Blog with a minimum of a weekly, if not daily, post. You have unlimited space for text, photos, and videos. Your blog is an opportunity for people to realize both your intellect and your passion.
  • YouTube. Video is the new black. This is a chance to convey messages, training, subject matter expertise, testimonials, and offers of value. Your viewers can subscribe, and your posts can be cross-pollinated on your blog, your Facebook page, and your LinkedIn profile.

2. Jeffrey, there’s a HUGE misused and misunderstood word in small AND big business. The word is ATTRACTION. How do small business owners attract leads in today’s social world?

All business social media must be combined with your traditional business and Internet outreach. To attract, the key ideas are ‘personalized messages’ and ‘value-based’ messages.

If you’re looking for more attraction (who isn’t?), here are some of the small business, internet, AND business social media value-based messaging and marketing elements I use to transfer my messages. My messages and posts both attract and connect. Go to these links and follow me. Then study them, learn how I do what I do, and emulate it.

  • LinkedIn – Jeffrey Gitomer – The number one business resource. I post my thought of the day or link of the day. RESPONSE: People like it and share it with their connections. That has lead to more than 23,000 connections.
  • Twitter – @gitomer – I tweet three or four times a day. I usually send out one link a day. RESPONSE: I am re-tweeted or favored more than 100 times a day, and I gain between 50 and 100 new followers a day.
  • Facebook business – /jeffreygitomer – Like me, then read a bunch of my posts, then be inspired to comment or post. RESPONSE: All of my followers (likers) read it, and when they like it or comment, all of their connections can see it too.
  • YouTube channel – BuyGitomer – People watch a few of my 300+ videos. RESPONSE: more than 25,000 subscribers.

You cannot control how people search. You must be findable by company, person, product, topic, and keywords that will get your name to pop up.

It’s not one thing that creates attraction. It’s a strategic combination of a social, online, and face-to-face outreach MIX that attracts interested buyers. It’s a confluence of value-based things that are available to customers and prospects.

Look at the diversity of my offerings, and the multiple opportunities that prospects have to find you, be attracted to you, connect with you, and buy from you.

3. Jeffrey, how do I attract leads at a face-to-face networking event?

NOTE WELL: Most people take networking for granted, and think of it more as a place to meet friends and clients rather than capture an opportunity. They also fail to realize that people, whether you know them or not, are cultivating an impression of you – not just about what you look like, but also based on how you act, and how you dress.

Your physical presence, your physiology, and your communication prowess can determine whether the outcome is business or no business.

Here are 3 networking attraction tips for your learning and connecting pleasure:

1. I shake and look. When I shake someone’s hand, it’s a firm grasp and a direct look in the eye.

2. I smile. Even in New York City. I find that by giving a smile, I get a smile.

3. I ask before I tell. Whether I ask for their name, or a simple “how are you?” I want to hear the other person before they hear me.

Face-to-face networking is still a GREAT way to attract and connect in the world of social and online sales.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

3.5 BIG Questions and 3.5 BIGGER Answers

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1. How come people don’t call me back?

People not calling you back is not a problem, it’s a symptom.

Here are some of the real reasons people don’t call you back:
1. Boring message.
2. Insincere message.
3. Sales message not a value message.
4. Self-serving message.
5. No humor employed.
6. Non-compelling message.

How should you leave a voicemail?
Answer:

  • Give your name and number first
  • Offer facts and valuable information on what they want to hear (not what you have to sell) – 30 words or less and ASK for a callback or text
  • Give your name and number AGAIN

NOTE: If you have nothing of value to say, don’t bother picking up the phone.

2. Why is cold calling a waste of my time?

The three word definition of a cold call is – waste of time.

No one likes cold calls. Not the salesperson who makes them. And surely not the prospect who receives them.

“Cold calls are a necessary evil of selling” is a false statement. “Cold calls are a necessary evil if you don’t employ the correct selling strategies” is a true statement.

Here’s what waits for you at the other end of a cold call:
You’re calling people who don’t want what you’ve got.
You’re calling people who don’t know what you’ve got.
You’re calling people who don’t want to be bothered.
You’re calling people who resent being interrupted.
You’re calling people who resent intrusion.
You’re calling people who resent your call.
You’re calling people who will get angry at you or your company.

It’s not a ‘cold call.’ It’s an intrusion without an invitation. A gate-crash. And if handled poorly, will ruin future chances for a legitimate sales call.

Let’s see… poor timing, having a tough time getting through, and when you do – you fight for attention. 95 percent of those who get through are wholly untrained and incapable of selling anything anyway. What’s the point? Isn’t there a better way? Look at the other side – there is no worse way.

3. What is the BEST WAY to make a sale?

The easiest way to make a sale is lower your price to a point that you make no profit. Not a good option.

REAL ANSWER: There is no BEST WAY or EASIEST way to make a sale. BUT there are several elements that contain the word BEST that you must self-evaluate in order to discover why the sales takes place, or why not.

KEY POINT OF UNDERSTANDING: Selling is NOT manipulating. Selling is harmonizing.

Oh, you can occasionally make a manipulative sale. But if you’re still in the 1970’s trying to ‘find the pain,’ or ‘sell an up-front contract,’ or ‘make a cold call,’ or ‘close the sale,’ you’re toast. Sales toast.

Here are a few of the BEST ways to make a sale:

  • The best way to make a sale is to have your reputation precede you by word-of-mouth from your Google ranking, and from your business social media presence.
  • The best way to make a sale is to be known as a valued resource before you start.
  • The best way to make a sale is to be friendly before you start.
  • The best way to make a sale is to meet with the CEO or actual decision maker.
  • The best way to make a sale is not to be salesy, or cocky, or condescending.
  • The best way to make a sale is to find some common ground before you start the selling process.

3.5 How did my mother help me make sales?

Mother’s rules make for great salespeople.

I know this sounds hokey, but if you want to be a great salesperson, you should have listened to your mother.

Your mom said it best. As a child, when you were fighting or arguing with a sibling or friend, your mom would say, “Billy, you know better than that! Now you make friends with Johnny.”

Here are two major sales tips right out of mouth and memory of your mother:

Make friends. There’s an old sales adage that says, “all things being equal, people want to do business with their friends.” I say, “all things being not quite so equal, people still want to do business with their friends.” Your mother never told you to use the alternative of choice close or the sharp angle close on Johnny. She just said make friends. That may have been one of the most powerful sales lessons you ever got.

Say nice things. Your mother told you, “If you have nothing nice to say, say nothing.” I’m certain she only told you this a hundred times. Somehow after you got your business cards printed, that lesson was lost. Especially when you begin speaking about your competition. I’m sure your mother would approve of referring to them as, “My worthy competition.”

More motherly advice and answers next week… meanwhile, wash behind your ears.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Proper, pointed, precise, purposeful response shortens the sales cycle.

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How do you respond to your customer’s words and barriers?
The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY.

Whether it’s a bold statement in response to a challenge, or a it’s promise you make in order to gain buyer confidence, or it’s a guarantee that provides the prospect with peace of mind, whether it’s an irrefutable fact to prove your point, or it’s your ability to communicate passionately to the perspective buyer, the right words can create a buying atmosphere and complete a sale in a very few minutes.

The challenge to you, the salesperson, is to be prepared to respond to a challenge, not perplexed by what the customer is demanding and offer some weak excuse – or worse, give up.

I know you’re hoping for some examples, but as I mentally go through my ten biggest and most creative sales in New York City, I don’t believe any of them serve as good enough generic examples. So rather than be specific, and have non-applicable examples, I can tell you that if someone asks me a question that doubts my ability to deliver, or questions my price, or puts up some barrier to “yes,” I make an irrefutable, comforting guarantee, statement, or video that answers their concern, and moves me closer to mutual agreement.

Or better, I offer a video testimonial of someone else loving my offer and buying. This provides both proof and peace of mind. Having the videos requires work, and many salespeople will try to get by without them. You’ll be able to recognize them at once – they’re the ones that never make sales, and blame others for their failings.

If someone makes a statement that indicates interest, I immediately ask for a commitment. Or at least uncover if that is one of their motives for buying.

When someone throws a barrier at me, I take it as both a test and a challenge. Often times I have found that an objection or a barrier actually indicates customer interest and so I begin my response with a question that helps me understand what their true feelings are, and I might say something like, “wait a second! Are you saying that (___) is the only thing between you and an order?” And then I proceed from there. But I have taken the barrier or objection and immediately qualified it as the only one.

It amazes me how many salespeople take an objection or a barrier as a defeat. Maybe it’s my attitude or self-confidence level, but I have always looked at an objection as a road-bump on the path to a sale.

And if the buyer says that he or she has to consult with others, I immediately ask, “if it was only you, what would your decision be?”

You have to think “bottom line.” What can you ask or what can you say that will get your perspective buyer to the point of commitment? Or at least to an indication of purchasing interest. And all it takes to make that happen is proper preparation and brass balls. And both of those were developed in NYC.

In New York City, you don’t have a choice, you have to walk in razor-sharp and razor-prepared and razor-ready. Dull razors get thrown away. Cheap razors hurt and cause cuts. Everyone knows that.

Here’s what to do:

1. List every possible barrier and objection.

2. Prepare responses for each one that have value or create WOW!

3. Look for customers that have purchased in spite of the barrier and get them to shoot a short video explaining why they bought and what happened AFTER purchase. (HINT: That’s where the value is!)

3.5 Stay at it until you have at least 25 examples and 25 videos.

Sound like a lot of work? It is! For years I have made the statement, “Most salespeople will not do the hard work it takes to make selling easy. Preparation is hard, but if it’s done right, selling is easy.”

How prepared are you?
How easy are your sales?

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].