Tag Archive for: Cornerstone Content

If you have a site then you will know how important it is for you to keep your incoming traffic as high as possible. After all, the more traffic you have, the more likely you are to get customers and this can be one of the defining parameters of a successful site.

Focus on Advertising

Paid search and even social media advertising are brilliant ways for you to attract more visitors. They give you the chance to build your brand and you can also get your site out there in front of more people. Every paid channel that you use will come with its own pros and cons, so understanding and defining your strategy is crucial here. If you are hopeful that getting more traffic will boost your sales, then one thing that you need to do is target popular commercial keywords. This can be expensive, but the results are well worth it.

Get on Social Media

In this day and age, producing great content is just not enough. You need to be proactive and you also need to get your site out there in front of the right audience. Social media is a fantastic way for you to do this. If you want to get some additional help, then Twitter is ideal for posts that are short and snappy. Google+ promotions however are more suited to B2B niches.

Mix things Up

Unfortunately, there is no magic formula when it comes to marketing. If you want to get the best result out of your efforts, then you need to make your content seem appealing to as many people as possible. Try and post longer articles, shorter ones and even video content too. When you do this, you will be fulfilling a plethora of search criteria and you will also be able to hit a lot of different target demographics too.

Write Brilliant Headlines

Headlines are quite possibly the most important part of any search criteria. If you do not have compelling headlines then there is a high chance that your blogs will never get read. In order to help yourself, come up with several headlines and then ask people’s opinions on them. You can also play around by using different buzz words too. When you do this, you will soon find that getting traffic is easier than ever before.

On-Page SEO

SEO is so important. If your content is not optimised for search engines, then there is a high chance that your customers will never see it. Think about it, are you using your alt text to your advantage? Are you adding metadata properly? What about internal links? By taking all of this into account, you can be sure to really rocket the traffic that your site gets while boosting your overall company professionalism too. If you are stuck as to what types of meta tags to use then there are plenty of guides out there that can help.

Long-Tail Keywords

If you have your high-intent keywords covered, it’s then time for you to work on your long-tail keywords. Long-tail keywords really do account for a huge number of internet searches. If you are not using them as part of your paid search, then you are missing out.

Consider Guest Blogging

Guest blogging is now more prevalent than ever. Securing a guest post on just one reputable site can work wonders for your traffic and it can also help you to build your brand too. Be warned though, because some of the regulations for guest blogging have changed over the last few years and if you use spammy tactics then this can result in a penalty.

Invite Others

Guest blogging is a somewhat two-way street. When you post content to other blogs, you then invite people to try and post on yours. If you are able to do this, then they may even bring new readers to your site and this can be the start of a fruitful relationship. When you are creating your posts, you have to make sure that you post high quality and original content. If you don’t then Google will find out and your site, and even the other person’s site will be penalised as a result.

Referral Traffic

If you want other people to link to you then this is great. You shouldn’t be spending most of your time trying to persuade them to do this however. The main reason for this is because it is a time-consuming process and the outcome might not be as successful as you’d like. So how do you get around this? One thing that you need to do is try and create content that begs to be linked to. You need to write posts that people can’t resist sharing and ones that people would be proud to post to their site. When you do this, you will soon find that it is easier than ever for you to get more traffic.

Post to LinkedIn

LinkedIn has become much more powerful over the last few years. If you want to make the most out of your traffic, then you need to post regular content on there. This will help you to boost your site traffic and it will also help you to increase your overall profile. If you have a B2B business then this will certainly help you out because LinkedIn is one of the main sites for this type of marketing.

Microdata

Implementing microdata won’t boost the traffic to your site on its own. It will however make it much easier for search engine bots to find and even index your pages. You should also consider having a site map on your page. When you do this, you will make it much easier for the search engines to crawl your site and you may even find that you can boost your website traffic as a result. This is free to do as well, so if you are on a budget then it is well worth checking out this method.