Recommended Resource – University of Houston’s Diversity Management Certificate Course

Diversity Management Certificate Course
Craig B. Clayton, Sr. PhD
Director and Diversity Strategist
Bauer College of Business
University of Houston

Website Address:

About the Reference

The Diversity Management Certificate Course provides participants with the tools they need to identify and communicate the business value of a diverse and inclusive work environment. Topical areas covered by the Diversity Management Certificate Course include:

  • Strategic Planning: presents methods for developing the business case for diversity and inclusion relating the impacts of having/not having an inclusive environment to the ‘bottom line.’ Includes training for communicating the business case to executives and board members
  • Human Resources: examines organizational behaviors and biases and how these impact the selection, promotion, and rating processes. Ties these behaviors and the resulting outcomes to the ability of an organization to attract, retain, and motivate diverse talent
  • Training: describes the various diversity and inclusion training types, such as awareness and skills training, and the benefits and challenges of each
  • Marketing and Sales: illustrates the impact of diversity and inclusion on an organization’s ability to market and sell its products and services to an increasingly diverse marketplace. Highlights methods by which affinity groups have and can help significantly improve an organization’s public image and open up markets; all of which increase sales and enhance the ‘bottom line’
  • Procurement: discusses diversity and inclusion of suppliers/vendors and the impact on the organization’s culture and its ability to market products and services to other organizations
  • Production (operations and maintenance): explores the impacts of engaging versus disenfranchising members of the workforce on production. Translates this impact, along with the impacts of undesired attrition, into ‘bottom line’ results

Benefits of Using this Reference

Significant, irreversible forces are flattening our world; bringing all people closer together in ways previously unimaginable. Today’s business environment offers unparalleled opportunities to richly combine the talents of the increasingly diverse workforce for the benefit of increasingly diverse clients if leaders can motivate and inspire each member of our team to contribute the fullest measure of his/her knowledge, skill, and experience to the achievement of mission goals. This level of engagement, however, only exists in accountable, diverse, and inclusive organizations.

While many individuals believe diversity and inclusion is the right thing to do, the Diversity Management Certificate Course helps these leaders express both their convictions and the business value of a diverse and inclusive work environment. By communicating the business value, these leaders earn the support of previously undecided executives and managers who now recognize the untapped value potential diversity and inclusion offers. Having garnered the critical mass of support, the organization can move toward increased accountability, diversity, and inclusion to the benefit of all.

By definition, strategy driven organizations are accountable, acting consequentially to promote the timely accomplishment of the organization’s mission, which subsequently enhances value creation. StrategyDriven Contributors believe accountable organizations will naturally be diverse and inclusive or becoming more so. The tools and techniques taught in the Diversity Management Certificate Course quantitatively illustrate this value relationship making this course a StrategyDriven recommended resource.