When you run a small business, you put a lot of work into reaching the point of sale. You have to design innovative products. You have to conduct market research to ensure your idea is feasible and that there’s demand for it. You have to figure out manufacturing pass products you do produce through product testing. That’s before you mention web design and development, product photography, product descriptions, social media and much more. So, it’s bound to be an exciting moment when you actually make a sale! But that’s not the end of the journey. You’re going to have to get the product to the buyer. This is just as important as any other step and you need to make sure that your products are packaged and delivered perfectly to wrap up the perfect customer experience. Here are a few suggestions that could help you to achieve this!
Consider Eco-Friendly Packaging
People are growing increasingly aware of the impact that human behaviour is having on the planet. We’re destroying the very place that sustains and many people want to do something about this. From a moral stance, you should join this movement and implement eco-friendly packaging for all of your products in order to reduce the amount of non-biodegradable waste being produced and ending up in landfill, the sea and elsewhere. In terms of marketing and customer satisfaction, this is a good idea too. Customers will appreciate the effort and will favour your brand accordingly. Eco-conscious customers will be more likely to shop with you!
Using Couriers vs. Using Your Own Delivery Methods
Whether you use couriers or not will depend on the size of your business, how much money you have to invest into shipping and how much demand your products have. If you’re a small business, using a courier is probably most cost-effective and logical. Price check different services and read up reviews to ensure customers are happy with them. If you’re a bigger brand, you could invest in your own trucks, recruit drivers and deliver up and down the country yourself. Of course, 80,000 pound big-rig trucks need to be properly managed on the roads, so check all drivers’ qualifications and maintain the vehicles well.
We’re living in a convenience age that revolves around instant gratification. People tend to want things and want them now. So, the sooner you can get items out to them, the happier they will generally be! Focus on shipping as quickly as possible for the best feedback and reviews. Next day delivery options can also drastically boost sales by allowing for impulsive purchases and getting the product out to the customer before they reconsider and cancel. It also caters to those who need last minute items for occasions, such as birthdays.
These suggestions are so simple to implement. But you’ll have to actively do this yourself. So, focus on them and incorporate them into your shipping process!