It’s only natural that we have the holidays on our minds this time of year, but I’ll admit the event I’m thinking of most may not be the same one you’re focused on. November is National Entrepreneurship Month and, as someone who works with small business owners on a daily basis and knows how hard it is to grow a business, I can’t overstate how much I appreciate the creativity, innovation and hard work of today’s entrepreneur. For me, November is synonymous with these self-starters who are following their dreams and doing business their own way. There are plenty of ways we can celebrate these entrepreneurial risk takers, and I think the best way I can show my appreciation is to provide a few tips for developing sustainable customer relationships that are critical to long-term small business success.
Starting your own business requires perseverance and determination. You are doing everything you can to increase visibility, and the next step is capturing the hearts and minds of your customers. The best way for you to grow your business into a healthy and sustainable future is by finding and retaining customers. A report provided by Bain & Company showed that increasing customer retention by as little as 5 percent boosted profits from 25 percent to a whopping 95 percent. Here’s what you need to achieve similar success.
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About the Author
H. John Oechsle joined Swiftpage in July 2012 and currently serves as president and chief executive officer. John came to Swiftpage with a 30 year track record of building highly profitable and sustainable revenue growth for emerging companies and established global leaders. John is an advocate for technology and education in Colorado and has been an active contributor to the Colorado Technology Association (CTA). He has been recognized several times for his involvement in the tech industry. In 2006 and in 2009, John was awarded the Technology Executive of the Year, and the Titan of Technology awards by the CTA. John was also awarded the Bob Newman Award for Outstanding Contribution to the Community by the CTA in 2011.