Strategic Planning Best Practice 4 – Ongoing Planning and Execution
Market changes wait for no one. In today’s rapidly changing business environment, competitors and suppliers aggressively seek to gain a competitive advantage while government agencies and special interest groups continuously seek to further their agendas. These forces, acting together, demand an organization to be responsive and flexible to maintain its footing within the marketplace.
Ongoing planning and execution enables an organization to appropriately adjust to its changing operational environment. Effective response to marketplace changes is achieved by using a combination of event, routine, and annualized planning and execution activities. Event driven activities, triggered by abrupt marketplace changes, enable the organization to react to significant developments in the business environment. Routine and annualized activities help the organization maintain flexibility in response to slowly evolving trends.
About the Author




For any strategic analysis to be effective, it must be done with an open, honest assessment of the facts. Organizations acting with integrity without excuses seek to identify and eliminate instances where fact-based assessment conclusions are diluted by unrelated factors or opinion-based influences. This mitigation often seeks to justify action perceived as desirable when the fact-based evidence would suggest another course. Justification is frequently based on business factors that are not specifically value related or biases lacking a relevant performance basis.
Karen K. Juliano is StrategyDriven‘s Editor-in-Chief and Vice President of Communications and Marketing. Prior to joining the StrategyDriven team, she helped produce weekly programming for a Public Access Television station and served as a production assistant in the public affairs office at United States Naval Base, Philadelphia. To read Karen’s complete biography,