Posts

6 Ways To Use Your Website To Build Trust With Customers

Establishing trust with your customers is the first step on the sales journey. If people don’t trust your business and your brand, they’re not going to buy products from you, it’s as simple as that. People tend to approach businesses with an attitude of distrust until they are proven wrong because there are a lot of businesses out there that will use underhanded tactics to make a sale or mislead people about the quality of their product. So, unless you can build trust, you’re not going to get any sales, but how exactly can you do that?

The majority of people have their first interaction with a business online these days, whether that is through social media or on your website. That’s why your online presence is a good place to start when trying to build that relationship with potential customers. These are some of the best ways to build trust online.

Search Engine Rankings

6 Ways To Use Your Website ToStrategyDriven | Build Trust With Customers

We all put a lot of trust in the algorithms that determine search engine rankings, even if we don’t necessarily realize it. Think about it, when was the last time you went beyond the first page of a Google search to find a business? You might do it on occasion but usually, you naturally assume that the companies listed on the first page are the most successful and trustworthy businesses, that’s how they earned their place. That’s why the most important way to establish trust is to boost your SEO and make sure that you rank on the first page of results. It’s important for driving traffic to your site as well but even if people find your website through other means, like pay per click ads, they might still do a quick search to check you out afterwards. If you appear on the first page, they’ll be happy, but if they can’t see any mention of your company, that’s a bad sign for them.

Customer Reviews

You can go on about how amazing your product is all you like, but why should people trust you? Of course, you’re going to say that it’s great, you’re trying to sell it to them, so your word doesn’t really carry that much weight here. If you really want to convince people that your products are worth buying and you’re a company that can be trusted, you need an impartial opinion, which is where customer reviews and testimonials come in.

When shopping online, around 91 percent of people will look at the reviews of a product before buying it so they can get an impartial opinion on it. In fact, 84 percent of people say that they trust online reviews just as much as their friends. That’s why they are one of your best tools when trying to build trust in the online world. If you don’t already include customer reviews on your site, you absolutely should. As long as you’re offering good service and a quality product, you shouldn’t need to worry about bad reviews too much. You’ll always get a few and that’s fine, as long as the majority of them are positive. You should display these reviews and testimonials clearly on your website. A lot of sites have a rolling bar along the bottom of the page which shows different reviews, and you should always include them on product listings as well.

People don’t always bother to leave a review but there are a few things that you can do to encourage it. Firstly, send a follow up email a few days after a purchase has been made and kindly ask the customer to leave a quick review. If people are still reluctant, you could offer a small discount on their next purchase in exchange for a review.

Content Marketing

When you’re trying to gain the trust of your customers, it’s important that you prove to them that you know what you’re talking about, which is where content marketing comes in. Content marketing is a great way to generate traffic for your website, but it’s also a good way to offer a potential customer something of value without asking for payment in return. This shows them that you don’t just see them as another sale and you’re willing to put work into building that relationship before you start marketing products towards them. More importantly, good content demonstrates that you’re a leading expert in your industry, which means that they will trust in your products as well. If you can produce regular content on your website which gives useful information relating to your products and services, customers will be far more likely to come to you when they’re ready to make a purchase.

You can still use this as an opportunity to market your products, but you do it in a more subtle way that doesn’t put people off. People hate being bombarded with pushy marketing materials but an informative piece of content that gently suggests that your product might be of use to a customer will be well received.

Focus On Security

StrategyDriven | Online Marketing and Website Development | 6 Ways To Use Your Website To Build Trust With Customers

Online security is a big concern for everybody right now and people are always worried about the sites that they visit. This is especially true if they’re putting their credit card details in to make a purchase, so security on your site is vital. The most important thing is to make sure that your website is HTTPS secure. You might not recognize the term but if you check the web address on most sites, you’ll see a green padlock icon in the left hand corner. That means the site is HTTPS secure, and it’s one of the first things that people look for when they enter a new site. Most modern websites will be HTTPS secure so if yours isn’t, you need to rectify that (you can use this guide to help you).

The payment platforms that you use on the site are important as well. If you offer secure payment options that people recognize, like Paypal, they will feel a lot more comfortable making a purchase. If people have even the slightest doubts about the security of your website, you can easily lose a sale.

Add An ‘About Us’ Page

People like to have a sense of the people behind the logo when dealing with a new company. Social media has a big part to play in that because it allows you to show your personality a bit and connect with people more. But there are also some simpler ways to show people who you are, like an ‘about us’ page on your website. This gives you the chance to tell people about your company, why you started it, and what your core values as a business are. People are increasingly concerned with the ethical standpoint of the businesses that they deal with and it affects their purchasing decisions, so letting them know a bit about your company ethos is very important.

As well as the company itself, you should devote some space to your employees as well. Showing a photograph and giving a small description of what that person does and a little bit of personal information like their hobbies outside of work helps to humanize your company and builds trust with customers because they feel like they know you a bit more. Helping customers put a face to a name goes a long way when you’re trying to build that relationship with them.

Simplify Your Website Design

StrategyDriven | Online Marketing and Website Development | 6 Ways To Use Your Website To Build Trust With Customers

The design of your website has a big impact on the way that people see your business and they will make a lot of assumptions about you as soon as they enter the site. If they see a very outdated website that is difficult to navigate and has a lot of broken links, that doesn’t do you any favors. They will assume that you’re an unprofessional company and you don’t have the money to invest in a good web design agency. An overcrowded website is one of the things that puts people off the most because it makes the site so hard to use and it looks incredibly amateurish.

When it comes to web design, simplicity is key. You should only include information that is absolutely relevant and don’t overwhelm people with huge blocks of text. Make sure that everything is easy to scan so people can find the information that they’re looking for quickly and easily. Proper website maintenance is vital as well because if the site runs very slowly or images don’t load properly, that tells them that you’re not really putting much effort into the website. If you’re not putting effort into the website, they’ll assume that you have the same attitude to your products and your customers, so they will not have much trust in you at all.

Finally, you need to be careful with pop-ups. They can be beneficial sometimes, when building an email list, for example. However, if people are bombarded with lots of pop-ups right away, they will get the impression that you only want their money and you’re not interested in building a long lasting relationship with them.

If you follow these steps, you will be able to establish trust with your customers through your website and that will translate to increased sales.

A Guide: How to Stop Wasting Money in Business

StrategyDriven Managing Your Business Article | A Guide: How to Stop Wasting Money in BusinessTurning over a profit isn’t the only important task that you face as a business owner. You also need to consolidate this money that you make, which is why you need to avoiding wasting it at all costs.

It’s going to mean making use of all resources afforded to you, it’s going to mean making smarter investment choices, and it’s going to mean honing in on your mistakes — it’ll all be worth it in the end, though, when you’ve got a heap of cash to invest into the growth of your business.

To unearth all the things you can do to stop wasting so much money in business, be sure to read on.

Minimize your tax bill

Nobody likes the tax man, but unfortunately, he’s never going to go away. There are, however, ways to minimize the bill slapped on your desk every year.

To minimize your tax bill, you should:

  • Keep a track of your business expenses (receipts, invoices, vehicle mileage, etc.) and then seek to claim for them
  • Tap into the Annual Investment Allowance (AIA)
  • Research and make use of tax reliefs (such as the creative industry relief)
  • Pay your tax bill as early as you can

Invest in good website design

Marketing, especially digital marketing, is essential in the world of business. By not running advertising campaigns, quite simply, you won’t spread your company’s message or attract new customers.

As important as marketing campaigns are, however, they need not cost you an awful lot. More to the point, they need not cost you as much as you are no doubt currently shelling out on them. When you choose to invest your money on good website design instead of advertising, you’ll be sure to find yourself saving thousands in the long run. This is because you’ll have a platform that can act as a constant source of important information; your website can spread your message at all times, meaning you won’t have to constantly spend your money on spreading it yourself.

To ensure that your website does everything a marketing campaign can do and more, you have to align yourself with a web design company like Plego Technologies. They will make sure that your website works well in both a practical and aesthetic sense.

Turn off and unplug your devices

Even when they’re not being used, if they’re still plugged in and turned on, the various devices that you use in your office could be costing you an arm and a leg. They will be using up what is known as ‘vampire energy,’ which means they will be draining your electricity bill for no reason whatsoever.

Before you leave your office of an evening, you and your employees have to go around and make sure everything is turned off and unplugged. Other important forms of action you should be taking in this instance include:

  • Tweaking your power settings so as to ensure your devices shut themselves down or go into hibernation mode whenever they’re not being used
  • Resolving to never leave your desktop computers and laptops on their screen savers — believe it or not, doing this is worse than leaving your monitors and screens to go black
  • Never forgetting the peripherals (your printer and speakers, for instance), as they can suck up a lot of ‘vampire energy’ too

Take the above advice, stop wasting so much money, and put the cash you save to good use!

Diversity and Inclusion – Return on Investment, part 3: Employee Productivity Enhancement

Unseen millions are lost by companies every year; the result of employees withholding the full commitment of their physical, intellectual, and emotional contributions. Surveys conducted by the Gallup Organization identified an 18 percent difference in productivity between the best and worst performing companies.1 Yet, as we shall explain, even the best performing companies have room for improvement.


Hi there! Gain access to this article with a StrategyDriven Insights Library – Total Access subscription or buy access to the article itself.

Subscribe to the StrategyDriven Insights Library

Sign-up now for your StrategyDriven Insights Library – Total Access subscription for as low as $15 / month (paid annually).

Not sure? Click here to learn more.

Buy the Article

Don’t need a subscription? Buy access to Diversity and Inclusion – Return on Investment, part 3: Employee Productivity Enhancement and gain access to it and the accompanying tool for just $2!

Diversity and Inclusion – Return on Investment, part 1: Employee Turnover Reduction

The cost of employee turnover is staggering and yet goes largely unrecognized. There is no financial statement line item, no general ledger entry, and no budget explicitly set aside for this expense that can cost an evenly modestly sized company well over a million dollars each year. And a significant portion of voluntary attrition is directly related to the abusive work environment many employees indicate exists within the marketplace today. Thus, improvements in workplace civility can directly improve the organization’s bottom line.


Hi there! Gain access to this article with a StrategyDriven Insights Library – Total Access subscription or buy access to the article itself.

Subscribe to the StrategyDriven Insights Library

Sign-up now for your StrategyDriven Insights Library – Total Access subscription for as low as $15 / month (paid annually).

Not sure? Click here to learn more.

Buy the Article

Don’t need a subscription? Buy access to Diversity and Inclusion – Return on Investment, part 1: Employee Turnover Reduction and gain access to it and the accompanying tool for just $2!

Risk Management Solutions For Your Business

StrategyDriven Risk Management Article | Risk Management Solutions For Your BusinessIt’s highly likely that you have spent a significant amount of time setting your business up to get it to a point where it’s sustaining a positive growth rate. However, it’s also highly likely that you haven’t spent as much time sussing out the potential risks that could damage or stunt your company’s growth. The earlier you decide to instigate risk management into your business processes, the better. This will help protect what you have built this far, and hopefully prevent, control, or reduce any problems that may occur in the future.

Protect Your Work

When you are using digital devices, it’s essential to save your work on your device, at all times. But not only this, you should be storing it somewhere else too. One of the reasons being, an increasingly problematic issue that occurs for small and large businesses alike is the threat from hackers. And so, a backup solution is necessary (along with anti-virus software and IT systems) to prevent intruders and strategically prevent the stress that these issues shall cause you. Keeping your digital files on one device is extremely risky. Although not just because of hackers, other threats such as office fires that could damage your electronics, and burglars who could steal your equipment. Depending on the amount of intel you need to store and protect shall decipher what services and solutions are best for your business. You need to weigh up whether cloud services, external servers, or external hard drives are adequate enough for your business intel.

Safety Equipment

In terms of health and safety, there is some equipment that your physical business premises simply can’t legally do without. Such as fire doors and fire alarms in the event of an emergency. Alongside this, there are other precautions you can take to prevent cost inducing damage to your premises that may cause accidents. For instance, if you own or are storing large quantities of fluid on-site (oil, chemicals, fluid, etc.), you may want to install a liquid level switch to consistently and reliably monitor the fluid levels. This shall help to indicate whether there is a leak before it’s too late. Other forms of equipment are CCTV, to monitor the premises and alert you if there is a risk that could be detrimental to your business activities.

Business Insurance

Chances are you don’t have the means to purchase a new building, settle claims against your business and buy brand new equipment outright if the need arises due to a natural disaster or criminal activity. Because of this, it’s a good idea to purchase business insurance to cover you if something awful (and expensive) occurs. This is the last port of call in your risk management program so that if the other steps you’ve implemented have not protected your business as planned, there’s hope that the insurance company will cover the damage. In light of this, read through the terms and conditions of your insurance policy carefully, to check that you have adequate coverage for your business needs and the possible eventualities.

To begin managing potential risks that could occur at work, you can either walk around the premises and assess any areas that need attention. Such as faulty doors, or untidy cables that could cause a nasty fall. Otherwise, you may wish to hire a professional to check the business premises for you.