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Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Posted by StrategyDriven on July 22, 2007 · 2 Comments 

Strategy Maps: Converting Intangible Assets into Tangible Outcomes
by Robert S. Kaplan and David P. Norton

About the Reference

Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan and David P. Norton reveals how an organization can link performance measures covering the areas of operations, customer relationships, innovation, and regulatory and social processes to its mission and then leverage these ’strategy maps’ to drive performance improvements.

Benefits of Using this Reference

StrategyDriven contributors like this reference because it illustrates how an integrated performance measurement system can be leveraged to drive organizational performance toward desired outcomes. This book is thorough in its discussions and provides the visual aids needed to make the concepts real to the reader.

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Comments

2 Responses to “Strategy Maps: Converting Intangible Assets into Tangible Outcomes”
  1. Mark Horstman says:
    July 26, 2007 at 1:59 pm

    Nathan-

    The book I REALLY like lately about strategy (though this one IS good) is Blue Ocean Strategy. I like thinking about creating new territory by thinking differently about the market.

    Mark Horstman
    Manager Tools

  2. Nathan Ives says:
    July 27, 2007 at 7:22 pm

    Hi Mark,

    Thanks for the recommendation. I’ve enjoyed several of your favorite books listed on Manager Tools and am looking forward to reading Blue Ocean Strategy.

    Thanks again the feedback!

    Nathan

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