Recommended Resource – Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Strategy Maps: Converting Intangible Assets into Tangible Outcomes
by Robert S. Kaplan and David P. Norton

About the Reference

Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan and David P. Norton reveals how an organization can link performance measures covering the areas of operations, customer relationships, innovation, and regulatory and social processes to its mission and then leverage these ‘strategy maps’ to drive performance improvements.

Benefits of Using this Reference

StrategyDriven contributors like this reference because it illustrates how an integrated performance measurement system can be leveraged to drive organizational performance toward desired outcomes. This book is thorough in its discussions and provides the visual aids needed to make the concepts real to the reader.

FREE StrategyDriven Trial Membership Start your FREE trial membership* and receive: FULL ACCESS to StrategyDriven’s premium content for 14 days FREE COPY of a StrategyDriven Expert Contributor book† EVALUATE how StrategyDriven gives you a competitive advantage

* Free 14 day trial included with a monthly membership registration. A monthly recurring subscription of $9.95 will begin after the initial 14 day trial period. Memberships can be cancelled at any time. Premium Member access will continue until the free/paid subscription expires.

† Available only to those living within the United States after the first monthly membership payment is received. Name and address information required. Books typically valued from $14.95 – $29.95 USD. Book value is not guaranteed.

Related Articles:

1. Recommended Resource – Essentials of Strategic Management
2. Recommended Resources – Introduction
3. Organizational Performance Measures – Introduction
4. Organizational Performance Measures Best Practice 1 – Vertical Cascading
5. Organizational Performance Measures Best Practice 2 – Horizontally Shared