Here’s Why Successful Presentations Planning Must Begin with an Analysis of the Audience

Have you ever listened to a presentation and thought, “What does this have to do with me?” If you have, the chances are the presenter didn’t spend enough time thinking about you, the audience member, as he created his message. It’s the responsibility of the presenter to make the message clear to the audience. Therefore, one of the very first things you should do when you’re crafting your presentation is to analyze your audience.


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About the Author

Bill Rosenthal is the Chief Executive Officer of Communispond Inc., an organization that has taught business communications skills to more than 600,000 persons. Bill is responsible all aspects of the business including sales, marketing, content development, and the delivery of Communispond courses by certified faculty. Prior to joining Communispond, Bill was CEO of Digi-Block Inc., a K-12 education publisher focusing on mathematics. He also served as President of Kaplan College, a division of Kaplan Inc., the well-known test preparation company, where he developed and launched the online college that offers Associates and Bachelors degrees and certificates in Business, Information Technology, Nursing, and Law. In a previous role as President of Ziff-Davis Education (now called Element K), Bill oversaw the leading supplier of computer training products worldwide and supervised the operations of ZD University, the leading web-based computer skills site.

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