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StrategyDriven Marketing and Sales Article

Brand Marketing Campaigns That Expose You To New Markets

All businesses want to take territory, either by being first or taking customers away from their competition. The world of business is kind of like a contact sport because you’re aggressively trying to outsell your competition and prove to the world why you’re just plain better than they are. The contact, however, is done with the consumers when you’re trying to convince them that your products and services would make their life more enjoyable and or easy. The battle that is fought in the trenches is the marketing campaign. Exposing your brand to new markets should be treated like a well-orchestrated battle plan. Companies spend a significant amount of time and money on advertising both online and in the real world. Although the world has advanced to a stage that many think only the online presence of a business is important, meeting people face to face, shaking their hand, introducing yourself will never be replaced. Conducting a campaign of brand exposure requires research and assembling of your team.

StrategyDriven Marketing and Sales Article
Photo courtesy of Pexels

Calling the troops

First and foremost you need a call to action. Whether you’re trying to expose your brand to a new market, releasing a new product or service or expanding to another country, you want to give cause to your actions. Every single advertising campaign contact a clear and compelling selling point that moves consumers further down the funnel and closer to the closer. This is called the point of conversion, but it is solely driven by a business that has clearly defined where it is coming from, why the customer should buy their product and how this would improve their life.

It starts off in the boardroom, where all the heads of departments from your business assemble. Here you will stand your troops to attention. Outline clearly your goal for a new product or marketing campaign and spell out your expectations of each member. Each department must have their own section in the call to action brief. In the documents, you must outline how they will work together, what their roles are and the deadlines for everyone to aim for.

Tactile online consumers

It’s crucial you have a compelling message to put across to the audience. This means you need to identify the right fighting grounds, such as online and marketing face to face. In the online world, you should focus and study on how your competition conducts their advertising campaigns. Their motives, target audience, unique selling point, and methodology should be worded in the documents you give to your own marketing team. Take inspiration from a successful brand, but don’t copy and paste their ethos onto yours.

With any digital platform, messaging is critical as it’s the key component when communicating with potential customers. You don’t need a lot of copy space and even a lot of funds to create a campaign that catches the attention of most browsing consumers. You need a compelling, short, sharp message, but at the same time, doesn’t seem rushed or underhanded. Clickbait is dying out, but emotional marketing is rising faster than anything else. Connect your product or service with something meaningful to the majority of consumers.

StrategyDriven Marketing and Sales Article
Photo courtesy of Pixabay

Real world imagery

The image of your business will nowhere be most tested than in the real world, because you’ll be out in the open, interacting with all kinds of consumers. You can hire a third party marketing team to go out far and wide for your company, but using your own marketing employees is the best option because they know the business from the inside. Apart from having employees distribute and conduct questionnaires on the streets, you could also use high traffic events to reach and expose your brand to new customers.

With a modern screen printing exposure unit, this technology can print off intricate t-shirt designs that are one-of-a-kind. By taking your business to a festival or musical event, you can give these t-shirts away as prizes at your stall. For the testing and feedback of new products and services at these festivals done by customers, these t-shirts can be the reward. People will be wearing your brand logo with perhaps your website or social media accounts on the t-shirt. Essentially, it’s free and long lasting marketing done by consumers themselves. Each staff member should have these t-shirts on while they conduct interviews, introduce themselves, selling products and generally mingle with the crowd.

StrategyDriven Marketing and Sales Article
Photo courtesy of Pixabay

Test, understand, test again

When testing your marketing strategy on consumers, it can be a very nerve wracking time. Sometimes arbitrary factors have an adverse impact on your campaign, even though the idea and implementation are sound. Don’t let this discourage you and know that this is the exact reason why you should test and test again. Advertisements may look good on paper, they may even look good when finalized, but it all depends on how they’re taken by the consumer. This is why it’s important to test your marketing strategy before it goes live. It’s critical you pay attention to the fluctuations of negative and positive responses to digital advertisements.

A great way to keep ahead of the curve is to monitor your social media accounts, and see how users are responding to your campaign. You should be using a unique hashtag, so whether you’re on Facebook, Instagram, Twitter or any other large community-based news sharing website, you’re accurately tracking the criticisms you receive. A key factor in not wasting resources and time is to make sure that through the correct algorithm, your advertisements aren’t popping up on consumers that are more than likely not to be interested, especially if you’re in a very specific industry. Marketing campaigns that outright, inadvertently target the wrong type of person, purely eat away at your bandwidth and funds.

Brand marketing campaigns should be treated as a battle plan. You’re going to be contacting consumers from around the world, and first impressions count. The world moves fast, and it’s unfortunate to admit, but you only have one chance to get it right. Assemble your team, make sure they’re notified and informed by a well-written and clear, call to action. Monitor and test your campaign strategy and never think that real world marketing is dead. Present yourself and the brand in public, and show your competition you’re taking them head on by communicating with all consumers in high traffic locations.

StrategyDriven Entrepreneurship Article

Freelancers, Here’s How To Put Your Website To The Test

Being a freelancer means relying on your website to bring in customers – it’s your main source of income. For any business, big or small, a website is a vital marketing tool. However, for freelancers it’s more than that – as a freelancer, your website is the heart of your business, which is why it’s so vital to ensure that it’s as effective as possible. The question is, of course, how can you do that – how can you determine how successful your business website is? Use our guide below to determine if your website is as effective and as successful as you think it is…

StrategyDriven Entrepreneurship Article
Photo courtesy of Pixabay

Utilize objective feedback

A simple way to determine whether your website is as effective as it could be is to utilize objective feedback. There are many options for getting this feedback, with one of the best ones being AB testing – this is where an objective group of people are shown multiple versions of a website or page and choose the one that they like the best. There are several benefits of AB testing, including being able to get a better idea of what you could consider changing and what you should ensure stays the same. The fact is that when it comes to ensuring that your website is as well-designed as possible, objective feedback is key.

Monitor your site’s traffic

The number of visitors that your website gets is a good indication of how effective your website is as a marketing resource. Think of your website like a shop window for your products and services – for your business to be a success, your website needs to be as appealing as possible and get plenty of traffic. Monitor your overall traffic using Google Analytics or another similar tool and take note of when there are dips and spikes in your page views and cross reference them to days, times, and anything else that may be relevant.

Track new vs. returning users

Using monitoring software like Google Analytics, you can track your new vs. returning visitors. Usually, websites tend to have more new visitors than returning ones, which is perfectly fine. However, if your site has predominantly more new users than returning ones, this could indicate that your site isn’t quite right and needs some changes making to it.

Note down conversion rates

A vital part of working as a freelancer is determining the conversion rate of your website. If you allow for your services to be ordered online, you can track how many users made purchases and how many abandoned their shopping carts mid-purchase. This kind of data demonstrates how user-friendly your site is, and whether you need to focus on improving usability. If your site isn’t easy to use and navigate, the fact is that your customers will go elsewhere – it’s as simple as that.

Determining how successful your website is, is no easy task, as there are lots of factors to take into account. Hopefully, however, the advice above will help to make the process of measuring your website’s effectiveness a little easier for you.

StrategyDriven Marketing and Sales Article

Taking Over The Internet: Building Your Company’s Online Rep

We live in an age of unprecedented technological expansion. The digital era has revolutionised business, but you don’t need me to tell you that. No matter your industry or the specific nature of your business, technology will affect your operations in some form of another. In particular, the internet has become a tool which offers connectivity, speed and simplicity which has made things easier than ever for businesses who want to excel at an accelerated rate.

StrategyDriven Marketing and Sales Article
Photo courtesy of Pexels

Of course, when every business is using the same technology, the playing field levels out, and the steps required to push past the competition become harder to see. Your business is trying to utilize the online world to its advantage in terms of increasing the goods and services it can sell successfully, but so is every other business in the industry. You might be feeling as if you’ve lost a step, but that’s okay. Here are some pieces of advice for businesses looking to regain their footing and their position in the industry by staying ahead of the game on the internet.

Conduct research.

It’s easy for ego to take the wheel and drive, especially when you’re running a small business and your team is full of innovative, intellectual individuals who want to constantly push the business further and further with great new ideas. Obviously, this is exactly what you want from your team, but sometimes a level business head is needed. You need to be appealing to the market, and not expecting the market to mould itself around the needs of your company. You should be researching the market you’re targeting within your specific industry. These are the people who will keep your business afloat.

Researching might entail looking into reviews you’ve already received from customers of your business, either through social media mentions, review sites or perhaps your business’ own website. You need to listen to what people are saying and work to change the things which aren’t working for your target audience. In addition, if you’re a brand new business with few clients, you need to be monitoring what customers have said about your competitors. If there are flaws with the services of competing businesses, there are gaps in the market for your company to exploit.

Improve your online marketing skills and, in turn, your sales.

You need to be better understanding the internet, so as to ensure you’re selling any online goods or services to the extent at which a business in your industry should be. Of course, if your company is still struggling, you might consider a Magento developer to help you reinvent your eCommerce platform. There are always online solutions to tricky problems your business might be facing, and, when it comes to marketing your business, you need to be properly utilizing the internet’s capabilities.

Your reputation depends on you offering a professional service, because, much like the way you present your business in the physical world, the way you present your business in the virtual world reflects on your company’s standards, experience, expertise and the level of effort they put into what they do.

Show your best goods first.

As a business trying to top your competitors, you really need to be making your mark quickly, efficiently and simply. Consumers have so much choice in the modern era that they can become rather passive about making their decision when it comes to a particular good or service. You should be making that easier by offering them your best products on the front page of your website.