Strategic Planning Best Practice 6 – Focus on Strength
Time and again, organizations – like people – focus on overcoming weaknesses to improve performance. But like people, far more can often be gained by advancing the company’s strengths. Strength in this sense is not simply a corporate competency; rather, it is something the organization can consistently perform at world class levels.
Organizations focusing on their strengths realize several strategic advantages over their competitors. A focus on activities of strength implies reduced managerial attention and resource application to weaknesses; freeing these to further advance the company’s strengths. Workers feel a greater sense of accomplishment with the company’s increased success; improving employee engagement which often leads to an improved public image, both of which build on the strengths.
Focusing on strengths does not imply a lack of awareness or activities to eliminate weaknesses. In fact, it is important that weaknesses be reduced to a level that appropriately manages the risk of exploitation by competitors and minimizes their interference and distraction to the achievement of strength activities.
StrategyDriven contributors recommend several resources that elaborate or compliment the Focus on Strength best practice including:
Good to Great: Why Some Companies Make the Leap… and Others Don’t
by Jim Collins
Good to Great and the Social Sectors: A Monograph to Accompany Good to Great
by Jim Collins
Jack: Straight from the Gut
by Jack Welch
The Effective Executive: The Definitive Guide to Getting the Right Things Done
by Peter F. Drucker
Now, Discover Your Strengths
by Marcus Buckingham and Donald O. Clifton
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