If you’re an entrepreneur, you’ve probably noticed that putting your business on the map is no mean feat. There’s so much competition out there, and in a world when 90% of startups fail, it can be difficult to forge a path and get yourself noticed. If you have a new product and you’re desperate to shout about it from the rooftops, here are some tips to help you spread the word.
Your online presence
Many businesses nowadays rely on an online marketing campaign to sell their products and services. In the US, around 70% of small businesses have a website, but over 90% of those that don’t have a site plan to have one up and running by 2018. According to a study by LinkedIn, over 80% of companies use social media in a marketing capacity. If you have a new product, using the Internet is an effective way to both market and sell your product. The first thing to do is set up a brilliant website, which gives people information about the company, the product and the difference it will make to their lives. Ensure the website looks great, it works properly, and it enables a customer to do everything they want to do. If you’re offering the chance to place an order, this should be a seamless, swift process.
You can promote your website by running a blog and using social media. Using sites like Guest Post Tracker enables you to connect with bloggers and increase your number of subscribers, and you can also form relationships, which are mutually beneficial using features like backlinks and sponsored posts. Keep the blog fresh and link your content to your social media profiles. You can boost your number of followers and friends by investing in advertising and by running competitions and offering flash discounts and sales for those who subscribe or like your page.
Photo courtesy of Pixabay
Launch events and trade shows
If you’re hoping that your new product will be the next big thing, you need to show it off in all its glory. Planning a launch event and attending trade shows can really help to get your product out there and cause people to take notice. If you are planning a launch, put your guest list together carefully and think about how you can use the exposure in the best possible way. Prepare some demos, check that everything is working properly, and get to grips with your pitch. Show off what you’re selling, invite people to have a look, and be ready to answer questions. If you’re going to a trade show, focus on the visual appeal of your stall, and try and make the experience interactive for your customers. Take advantage of networking opportunities and work on your negotiation skills.
When you’ve spent time and invested money in a new product, the last thing you want is it to fall flat because nobody knows what it is or how they can get hold of it. If you’re keen to get your new product noticed, hopefully, these tips will prove useful.
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