Social media is a powerful marketing tool for individuals and small businesses. You can use it to spread the word about your company, release new products, share promotions, and to interact with your customers. However marketing an interior design business is slightly different to marketing other kinds of industries, as there are certain things you can do to increase conversions. We’re going to explain some of the best ways to use social media in this article.
1. Use Platforms with Pictures
A picture can tell a thousand words, and this is definitely true in the interior design business. Interior designers showcase their designs to people online, and you can’t do this on social media without making use of photos or video. So, focus on platforms like Pinterest and Instagram where photos are more important than text. Show your customers your personal style, and how well your designs are put together. Most consumers will want to connect with their interior designers before hiring them, so this is a great first step.
2. Create Visual Advertisements
Text ads may work for software businesses and IT services, but interior designers need to create visual advertisements to stand out. Most of the top social media platforms, including Facebook, Twitter and Instagram, allow you to publish visual ads so now is the time to create something brilliant. Maybe you’ve just designed a new, luxury bedroom for a client containing luxury bedding, a plush new décor, and a four poster bed. Why not take a photo of this and include it in your advertisement? Customers who like the look of your design will contact you for further information, or be encouraged to visit your website to find out more.
3. Hold Contests
Social media users love contests and this can be a great way to drum up new customers. You could, if you wanted to, hold a contest to win a free design, however most interior design companies will offer a homeware item instead. Make sure to include hashtags like #giveaway #freebiefriday and #contest to get the word out, and ask people to share or comment on your contest in order to enter. You’d be surprised how many people will follow you on social media if there’s a chance they could win something.
4. Target Other Businesses
A lot of interior design companies purely focus on targeting consumers. However, if you want to make some serious money, you might want to consider targeting other businesses as well. B2B customers tend to have a lot more money to spend, and may also be willing to pay a higher price for your services. Social media platforms like LinkedIn and Google+ are ideal for this, although Facebook also shouldn’t be discounted as a great place to find new clients.
Social media is a really cost effective marketing tool, but it’s one that often isn’t used to its full potential. Keep these tips in mind and get your name out there!
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