The Importance of Having a Cohesive Marketing Strategy for Promoting Your Business

StrategyDriven Marketing and Sales ArticleAs a business owner, your marketing strategy needs to be cohesive if you want to market your business successfully. Here’s why you need to have cohesion as an Internet marketer and some ways you can go about it.

What is Cohesive Marketing?

When we talk about cohesive marketing we are referencing the need to bring all your platforms that promote your business together under one main strategy. This gives you a better return on your investment or ROI and helps to keeps things consistent. In the marketing world, you can’t just fling out ideas and hope they stick, you need a strategy. You may hop on a new trend but find that it doesn’t do much for your business. You need to find a strategy that works for the needs of your business and then bring everything together in a cohesive way so you’re not all over the place.

How Your Business Can Stay Cohesive

When your marketing strategy is cohesive and consistent this helps to showcase your brand a positive light to your clients and customers. There are many ways to approach your strategies such as having a robust email marketing campaign or a consistent social media presence. Whenever you make your next marketing decisions, you should take time to figure out how this is going to fit into your overall marketing strategy. You want to make sure that your customers will receive it well and that it’s showcasing your brand or service in the best possible light.

Social Media

One way to bring cohesion to your brand and your marketing is to maintain the same social media presence across all platforms. You want people to recognize your brand no matter what platform that you’re using. Try to use the same logos, fonts and include the same information about what you’re all about on every platform. You want customers and clients to instantly recognize your brand. When you’re cohesive with your social media presence, you won’t create confusion or send mixed messages.

Email Marketing

You need to learn how to do email marketing if you want to stay in touch with your customers as email can be critical to your marketing strategy. You also want to have a cohesive email marketing campaign and your email marketing messages need to be consistent. You should send them around the same time each month or week to engage with your customers. Make sure you plan out the email before you send it and always give the end user something of value when you send the email so they have the incentive to click the email and read it.

Content Marketing

When designing your content marketing strategy, you should have a good idea of what you want to create and to ensure that that content is always consistent. You want the content to provide some sort of value for the reader and not just random articles. If you stay consistent then the reader is going to know that you’ll have something that they can use each time they visit the site or read an email from you. Have a clear idea of how you plan to share that content, the call to action you want, and what the content is going to be about before you create it. You should have some clear goal in mind with the content you create.


Your marketing strategy should sync everything up and stay consistent as this is going to give you more value for your dollar and help your business grow. This helps to establish your brand and bring you more customers or clients as your giving them a clear message about your business and what you have to offer.

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