There is definitely no doubt about the fact that every business needs a thought-out SEO strategy, so the only question about it is whether you are willing to spend time or money on it? Speaking from personal experience, the latter option usually proves itself more beneficial than the first one, mostly due to the fact that not all of us are marketing gurus.
On the other hand, even if you are a marketing genius – and especially if you are, you already know that SEO can be quite time-consuming, which makes hiring someone to handle it for you all the more compelling!
However, whether you choose to take up SEO on yourself or you decide to a white label digital marketing agency to do it for you, you should still learn more about some of these simple SEO strategies that will help you grow your business!
That is why we prepared some tips regarding the whole process of search engine optimization, both what to and what not to do in order to grow your business!
Your vision of SEO
The first important thing regarding SEO is how you see it. What this means is that thinking of SEO as a tactic is a mistake most beginners tend to make, because the truth is quite different. SEO is actually more of a strategy that you have to plan out long before you take it up. So, it will take a lot more than just a few weeks to get your business to the top of Google.
Additionally, a lot of people tend to think that SEO is essentially a combination of titles and meta descriptions. Whatsmore, you have to understand that SEO “trends” tend to change from one year to another.
A few years back, search engine optimization was almost synonymous to keywords. Had you asked an SEO expert to give you some tips on the subject in 2014, they would have probably told you that your keyword density is something that will either make you or break you. However, as of 2018, this trend has changed.
Startups such as Yelp and Airbnb made sure to understand that these changes occur all the time, and to have a concrete strategy to drive their traffic through search and this is what brought their success about!
Now, lots of people tend to think that they can take up this task on their own. Don’t get me wrong, you don’t have to be an expert on the subject in order to create a good SEO strategy, but merely doing some reading and trying to implement what you read into the strategy just isn’t going to cut it.
Knowing what your audience wants is of extreme importance!
At the end of the day, your audience is the most important variable in this equation. This is why you have to get to know your target audience and walk a mile in their shoes. What is it that they need? How will your product/service help them further on? Is there something that your competition can offer them that you can’t?
As you already know, 71 percent of consumers tend to discover new products/services through a search engine, and this search influences about 75 percent of total purchases.
Now, although keywords are not as important as they used to be, they still play a part in the whole process that is SEO. You will still have to do a proper keyword research that will help you in creating valuable content that your audience will appreciate, and that will encourage them to become one of your consumers!
Focus on your links’ quality, not quantity!
A few years back, Google’s algorithm was quite favorable of sites with lots of links, and it wasn’t all that important whether those links were valid and actually useful, content-wise. However, times have changed! Links are still as important as the used to be, but the focus has shifted from their quantity to their quality. The only thing you can do now regarding your links is to look for those that will be engaging and valuable to your audience!
Other things that you have to focus on as well are – your website’s structure (get it as organized and informative as you can!), your social media platforms, and mobile users! All three are of extreme importance for growing your business and are something you cannot succeed without.
Using these simple strategies, you can take your business from being one of the countless startups to becoming a household name, you just have to play your cards right! However, if you would rather play it safe and hire a great digital marketing agency to do this (and more!) for you, visit White Light Digital Marketing for more information!
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