How Digital Marketing Impacts Business Growth
There were an estimated 3.9 billion Internet users in 2017, according to data compiled by Statista. Indeed, the vast majority of people no longer get their information from traditional media, but instead search for information on the Internet using various devices, including desktop computers, tablets, and mobile devices.
If your business isn’t implementing the latest and most cutting-edge digital marketing methods (such as search engine optimization, content marketing, influencer marketing, and social media marketing), then you’ll lose out to business competitors who’re more adept at adopting — and harnessing — the best practices.
Listed below are some of the reasons why your company should adopt some of the latest digital marketing practices to stay ahead of the competition.
4 Reasons Why Your Business Needs a Dynamic Digital Marketing Strategy
Google Search is the way of the future
Google’s search engine now represents 90.46% of the global search engine market, and the site receives over 63,000 searches each second on any given day. Even if your company has an official website, if it isn’t showing up on Google’s search results, you will be losing out in terms of revenue, customer acquisition, and business growth.
Coupled with the fact that Google’s search algorithm is getting better at understanding the nuances, intent, and context of its users’ searches means that it’s getting better at serving accurate and relevant results to its users.
But how do these developments impact your business? Well, for starters, if your site lacks the information that users are searching for, then Google is highly unlikely to rank your web pages in its search results. And even if your site is updated with the right business information and contains great content, if it isn’t optimized correctly, it’s not going to attain the rankings and traffic that will positively impact your business growth.
SEO helps drive traffic and conversions to your site
Now more than ever, a dynamic and cohesive SEO strategy is needed to keep your website positioned strategically on Google’s unpaid (or organic) search results. But what exactly is SEO?
SEO stands for search engine optimization. The discipline consists of multiple strategies, best practices, and actions that are utilized with the end goal of improving your website’s position on the search engine results pages (also known as SERPs). There are two types of SEO: on-page and off-page. The former consists of elements you can control on your site to improve your position on the SERPs, while the latter consists of actions done on other websites to boost your site’s position on the SERPs and overall authority.
If your business lacks the expertise to devise and implement a viable SEO strategy, then you’ll need to hire a great SEO specialist or outsource the task to a reputable digital marketing firm.
Content marketing drives profitable customer action
According to the Content Marketing Institute, content marketing “is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
The practices and objectives of content marketing are closely aligned with inbound marketing, which is a business methodology that aims to attract customers to products and services by serving them useful and actionable content at every stage of their journey to becoming loyal customers.
Great content comes in the form of blog posts, white papers, downloadable reports, videos, and other types of consumer media that prospective customers will need to educate themselves to make informed decisions—one of which is opting to become loyal customers and advocates of your brand.
An effective content marketing strategy will require the expertise of seasoned editors, writers, and content strategists. And these professionals will need to align their goals with those of SEO specialists to drive targeted traffic to your site and web assets. As with SEO, if your organization lacks the expertise or bandwidth to accommodate a content marketing strategy, then it’s best to hire specialists or outsource to the right digital marketing firm.
Social media marketing strengthens your brand
Billions of people around the world now use social media platforms to connect with others, reach out to brands, and consume media. Facebook—the world’s largest social media website—now attracts 2.41 billion monthly active users as of the second quarter of 2019, according to Statista. Facebook users harness this platform not just to connect with others in their circle, but also to discover and engage with brands and companies, and consume entertainment and other media.
Instagram, another popular social media site that deals with pictorial and video content sharing, has one billion monthly active users, making it the third most popular social media site after Facebook and YouTube. Considering the sheer number of eyeballs that can be found on these platforms, your brand or company cannot afford to remain anonymous on them.
A strong and engaging presence on social media can help your company achieve the following:
- Boosted brand awareness
- More inbound traffic
- Improved conversion rates
- Increased brand loyalty and authority
- Improved search engine rankings
The immense rewards aside, social media marketing requires great ingenuity, creativity, and dedication to drive results. You’ll need to hire the right specialists or outsource the work to an awesome digital marketing or social media management company if you want this done right.
Other Business Benefits of Digital Marketing
Improves Lead Generation
A cohesive and dynamic digital marketing strategy that utilizes the right methodology and marketing methods will result in improved lead generation for your business. What’s more, most digital marketing methods are far cheaper than more traditional marketing outlets, such as buying ads in magazines or booking TV airtime for commercials. The rewards, on the other hand, are considerable, as you could potentially reach a global audience of thousands or even millions.
Improved Conversion Rates
If you’re using digital marketing to successfully guide your leads down the conversion funnel, the end result should be improved conversion rates. Another great thing about digital marketing is that you can use data and analytics tools — such as Google Search Console, Google Analytics, and Kissmetrics — to better understand your website users. By objectively analyzing your traffic information, you can make adjustments to your conversion funnel and better understand what makes your target audience tick.
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