There are many different aspects that contribute to a company’s overall success or failure. The strength of the idea, the execution of those ideas, and, yes, the trust that is held between the company and the customers. This last point is actually pretty underrated. It has such a big impact on a company’s success, yet the trust isn’t just given — it has to be earned, and it can also be lost, if the business isn’t careful. In this blog, we’re going to take a look at a few key ways that you keep the trust of your customers.
No Hidden Fees
Nobody likes to feel like they’re being ripped off, or they’re being cheated. There’s sometimes a temptation to add extra charges to a customer’s order, because it’ll ultimately benefit the bottom line. But let’s be realistic for a moment. While adding a last-minute charge will boost your profits on a short-term basis, it’ll hurt them on a long-term basis. That’s because it’ll cost you a customer, and maybe even earn you some bad reviews. People much prefer to know the true cost up front, so make sure that’s what they get.
Even the best companies in the world make mistakes. There’s no such thing as perfection, after all. There’s sometimes a temptation to run from our mistakes, and we can see why — it’s much easier to bury your head in the sand, rather than confront an issue. But it’s important to be honest with your customers if there’s an issue that affects them. If you experience a cyber security breach, then let the affected customers know as soon as possible. It’s part of the duty of care you have to the customers that have trusted you with their financial information and other sensitive details.
Keep Pushing Forward
When it comes to your customers, you don’t want them to just trust that you’re not going to screw them over. You want them to trust that you’re the best in town. It’s all good and well to have customers that have a positive impression of your intentions, but if they don’t trust your capabilities, then there’ll only be so far that you can go. As such, it’s important not to rest on your laurels. Instead, keep on pushing forward. Your customers might like what you’re doing right now, but they’ll only feel the same way in five years if you’re continuing to push forward.
Ultimately, it’s all about staying honest — to your customers, yes, but also to yourself. What does your company stand for? What principles guide you through the future? If you keep these things at the forefront of your mind, then you’ll find that it’s much easier to retain the trust of your customers, since they’ll have no reason to doubt your intentions. You’ll be operating from a place of sincerity. And if people know that what they see is what they get, then they’ll have no reason to doubt what you’re saying and doing.
Related content from StrategyDriven