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A profitable Social Media Marketing Strategy should help you achieve the objectives you have penned out for your business. For this, it has to be dynamic to adjust to the variations that occur in the media every day. And of course, you must contemplate every novelty and detail in terms of Social Networks in order to get the most out of them. Use these strategies across the board with your website to ultimately boost your SEO.
Use data from last year to inform this year’s strategy.
See the success (or failure) of the social media campaigns you created last year, as well as the activity and engagement across all of your platforms. What type of content resonated the most with your audience? What social media website seems to be growing faster? You can do this by conducting a social media audit. An audit keeps you informed of your social presence to see what works and what doesn’t. Based on the data reports from the previous year, you may want to change your publication time to reach your target audience more and get more engagement. Or, you may want to focus on Facebook more than Instagram due to a more consistent return on investment (ROI) on one platform versus the other. The point is to allow the data from last year to give you a better orientation for the new year. For a comprehensive overview of all your social media metrics in one place, you can visit Hootsuite Analytics.
We’ve already said it: a big part of social media marketing is keeping moving forward and coming up with new ideas to keep your channels up to date. The right way for creativity to flow is to look to others for inspiration. If your brand works significantly with imagery and innovative graphic solutions, you may want to look at a virtual photo booth that would translate well to your web page.
Take note of thought leaders and industry giants, but also strive to look outside of these grounds. Retailers generally have a large budget for social media and creative purposes, which allows them to try new things and push the boundaries. These brands also have a tangible product that they can showcase on their social channels. Brands like Everlane and Urban Outfitters are among the favorites. As of 2020, the top five social media trends are:
- Paid social networks
- Ambassador employee
- Training for social networks
- CEOs on social media
- Sales on social networks
Of course, not all of them will be the objectives of your company or brand. For example, social media sales work well in the financial industry, where advisors need to build long-term relationships with clients. But it may not work very well in the consumer packaged goods (CPG) industry, which is less reliant on relationships between leads and sales professionals. However, these are ideas that you can use and rework to ensure that your brand is hitting the social targets that you dreamed of when you began.
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