Designing A Product That Doesn’t Suck

StrategyDriven Innovation Article |Designing a Product|Designing A Product That Doesn’t SuckProduct design as a small business owner has to be one of the most exciting parts of the entrepreneurial process. When you start your own business and you finally get down to creating your product; it brings such a sense of achievement that cannot be replaced.

If you are new to product design and you need some help with the process, we have some ideas for you to help you create a product that is fun and will draw the attention of your customers.

Create a product that doesn’t suck by using these simple tips.

Get input from your team

When designing a product it is important to remember the value of other people. Two heads are better than one; and a whole room of heads is better than two! Make sure when designing a product that you have a meeting with your team and start brainstorming it together. You may find that your team has some amazing ideas you wouldn’t have thought of before and this will likely help you to succeed in a way you couldn’t on your own.

Collaborate with an artist

One of the things that can really help you in terms of product design is a stunning box. When designing your product, consider getting a local artist to help you design a pattern for your box to make it stand out from the rest. This is a trick companies such as Birchbox have done with great success because not only will you get more customers through better design; but as you promote the artist, the artist will also promote your product because it has their design on it. You can even make this into a community event where you have a new artist come and help you every few months. Building a community like this is a clever way to build your audience and sell more of your product – as well as make your product look amazing.

Use recyclable materials

It is so important these days that we consider the environment when making a product and this includes using recycled as recyclable materials. Source materials that are recycled and make a point that your product is made as such. This will draw in an audience who cares for the environment and you will gain support as a result.

Ask for opinions

When stuck between a few designs for a product or looking to create the final design – be sure to ask for opinions before you go ahead. Ask your team, a focus group, and even ask people online via a social media poll. Show people that you value their suggestions and you might get better responses, as well as a better looking product.

Keep it simple

There’s a reason why the Apple logo on a plain white box is so well loved and known the world over. Less is more. Keep your design simple and don’t ever make it too busy that it puts people off buying it.

Use our tips to make a killer product today and squash the competition.

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