5 Ways to incorporate an explainer video to your marketing strategy

/in /by

StrategyDriven Marketing and Sales Article | 5 Ways to incorporate an explainer video to your marketing strategyAmong the marketing strategies that you can find out there in the digital world, video marketing has received a lot of attention. As you already know, a picture can speak a thousand words. Likewise, a video can speak millions of words. Hence, it is always better for you to use videos for the marketing campaigns.

Many different types of videos are being used for digital marketing campaigns in today’s world. Among those different types of videos, you can find explainer videos as well. Most of the businesses prefer to use explainer videos due to the simplicity and effectiveness linked with them. On the other hand, it costs fewer resources and a lower number of time in order to create an explainer video as well. If you don’t like to appear in front of a camera, consider animated video production to create your explainer video.

Once you get an explainer video created for the business, you need to learn how to incorporate it to your marketing strategy. Here are 5 different approaches that you can follow to get the job done.

1. Use explainer videos to communicate efficiently

Efficient communications play a major role behind the success of marketing campaigns. If you want to get your message across, you need to make sure that communications take place via an efficient path. The explainer videos will be able to help you with that.

In general, the explainer videos are created to explain a process. Hence, it can create engagement, raise awareness and increase sales volume. On the other hand, using explainer videos can be considered as an excellent method to communicate efficiently with the customers. That’s because the customers will be able to understand what you are trying to say. They will be attracted towards you’re the products or services that you offer after the understanding they get. You will also be able to highlight the specific message you want to say with this kind of an explainer video. Animation Explainers are the best animation studio in Toronto Canada.

2. Use explainer videos to create brand awareness

Without enhancing the visibility and presence of your brand, it is quite difficult for you to attract new customers or retain the existing customers. Therefore, you must look at all possible options that are available for you to create brand awareness. Explainer videos can assist you with that as well. According to a recent study conducted by eMarketer, it has been identified that more than 56% of people say that they are interested spending their money on the brands that they are familiar with.
The explainer videos can help you to promote your brand via interesting visual content. You just need to think about incorporating your brand colors, brand logo or product and service specific visual content to the explainer video. You will also be provided with the chance to combine all the different branding efforts that you have into one single message. It will be a powerful message, which can provide outstanding results to you. Hence, you will be able to reach your brand awareness goals in an effective manner as well.

3. Use explainer videos to educate the visitors of your website

After getting the explainer videos created, you can think about adding them to your business website. When you add an explainer video, you will be able to allow the visitors to spend more time on it. In other words, you will be getting a better level of attention from the visitors of the website. Hence, you are provided with an ideal opportunity to educate the audience in an effective manner as well.

The explainer videos are packed with a lot of useful information. People are attracted towards the valuable content that they can receive out of an explainer video as well. This can help you to deliver the exact same message you want to give out as well.

You must also understand that most of the people in today’s world prefer to watch something, instead of reading. Hence, you should think about providing them with what they want. Explainer videos can help you with that. You shouldn’t load your website with unnecessary content. All you have to do is to replace them with the explainer videos. This strategy will help you with transforming the official business website into a lead generator as well.

4. Use explainer videos to attract new prospects

If you don’t put an extra effort to attract new prospects, you will find it as a difficult task to ensure the overall sustainability of your business in the long run. You can easily attract new people towards the business with the explainer videos. That’s because most of the people in today’s world tend to do a research before they select a company to work with.

Even if you take a look at the search engine algorithms, you will notice that videos are provided with a high priority when indexing on the results pages. Therefore. You must think about getting some effective explainer videos created for the business and published them online. Then you can see how they are generating new prospects, which can heavily contribute towards the future success of your business.

5. Use explainer videos to engage on social media

No business can survive without social media these days. After creating your social media profiles, you should also take appropriate steps in order to engage with the followers. Explainer videos can assist you with that. That’s because the explainer videos can easily provide you with the opportunity to grab the attention of the followers and keep them interested about your business.

You can add questions and other engaging elements to the explainer video in order to make it more appealing for your social media followers. Then they will interact with the videos and help you to further increase your brand visibility. Therefore, you will be able to cover up your investment within a short period of time.

Take Advantage of These 7 Marketing Tips and Grow Your Business in 2019

/in /by

StrategyDriven Online Marketing and Website Development Article |Marketing|Take Advantage of These 7 Marketing Tips and Grow Your Business in 2019When money is tight, marketing is often the first area where cuts are made, but that doesn’t mean you have to give up on promoting your business completely. There are many ways you can market your business on a limited budget. Traditional advertising techniques can be very expensive, and nowadays they’re not all that effective. Thankfully, technology has come to the rescue, much like many other areas of our lives. Digital tools are available to help you market your small business on a shoestring budget.

Utilize Social Media

Do you realize how many people use social media? According to the latest research it’s estimated that there will be almost 3 billion social media users around the globe in 2019. That’s a huge audience you’re not able to talk to if you’re not yet using social media. The most popular social media platforms include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, and Snapchat. Each of these platforms has its own advantages and disadvantages, and each offers its own unique way of engagement. It would be impossible to master them all at once so choose a few you like and try to master those first. Your choice of platform also depends on the ones your target audience is using.

Content is King

All your potential customers are going to love good quality content, and so is Google and other popular search engines. Publishing content on your website and social media pages is a very effective way to share information. Try your hand at blogging, creating videos, hosting podcasts, designing infographics or submitting articles to online authority sites. It’s a great way of getting free traffic and improving your authority as an expert. If there are complementary websites, you could offer to be a guest blogger or be interviewed on one of their podcasts.

Offer Free or Discounted Products or Services

A great way to draw in new customers is to offer something for free or at a discount. Grocery stores have been doing it for many years, and they call them lost leaders. Offering something such as bread at a really low price might lose money on that particular line, but it’s bringing in customers who are likely to spend money in other areas. Free trials or free software apps are more ways to attract prospective customers. Giving them the opportunity to try something for free is very useful.

Ask Customers for Reviews

If you’re a little unsure about the relevance of customer feedback, it might interest you to learn that as many as 54% of people visit a website after reading positive reviews and 84% of people trust reviews as much as a personal recommendation. Reviews can carry a lot of weight because they build trust and credibility for your business. Make sure you find space for them on your website because they also improve your search engine ranking.

Look After Your Loyal Customers

One of the keys to business success is your customers, so it’s vital you look after them and encourage them to stay loyal. Nurturing your loyal customers is also more cost effective than trying to attract new ones. You can keep them loyal in a number of different ways. For example, communicate with them regularly on social media, via your blogs or e-news. Providing follow-up after a sale is made is also important. Remember, if you make a promise to follow through, don’t be afraid to go the extra mile and exceed your customer’s expectations. You might not always want to hear what your customers have to say about your business, but even the most negative comments have value. They should be seen as an opportunity to improve services and customer experience.

Set Marketing Goals and Budget

You can promote your business without considering what you want from your efforts, but it’s much more effective to set marketing goals. Having SMART goals is going to help you develop the best strategies for growing your business. To be classed as SMART goals they have to be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-Based

As well as setting your business marketing goals you also need to set aside some money for your marketing efforts. Your budget needs to include website development and maintenance, SEO strategy, branding, promotional material, advertising, sponsorships and perhaps marketing staff.

Make Personal Branding Work for Your Business

One of the most valuable assets your business will ever own is your brand. Think Coca Cola, Amazon, Nike and you’ll appreciate what we mean. A survey undertaken by Nielson found out that 59% of customers prefer to buy from familiar brands. You’re probably wondering how you go about building your brand. It’s more than having a cool logo or advertising in the right location. Building your brand is more of a process you have to go through, but the result is a long-term relationship with your customers.

First, you have to define your target audience. Are they single moms, tech-savvy millennials, college students, a busy housewife, or professional executives, for example? Once you’ve identified your audience you can work on creating a brand, they understand and can relate to. Other branding aspects you need to consider include, establishing a brand mission statement, researching what others in your industry are doing, outlining the qualities and benefits your brand offers, forming your brand voice, building a brand message and elevator pitch. One final feature you need to look at is your domain name and extension. The name of your website should be informative, clear and concise if you want to know more about the benefits of choosing the right domain name look here for more details.

Hopefully, now you realize that marketing your business is something you can do even when your budget is limited. All that’s required is some effort on your part and some creative thinking. The marketing tips that have been shared above are just the tip of the iceberg but think of them as ideas to get the ball rolling.

Using Video to Boost Online Sales

/in /by

StrategyDriven Online Marketing and Website Development Article |Video Marketing|Using Video to Boost Online SalesVideo is becoming a much bigger part of the internet, with even the most casual of users viewing videos online. We watch video advertisements. We tune in to Vloggers on YouTube. You might use instant videos to communicate with your friends and followers on platforms like SnapChat. Social media platforms like Facebook and even Instagram are seeing much more extensive use of video, and it’s almost impossible to scroll down your feed without viewing an online video. We stream our favorite TV shows on mediums like Netflix and Amazon Prime. We even use catch up services online to watch our favorite terrestrial shows. More families than ever are reporting that they no longer subscribe to any traditional TV package, instead choosing to stream all of the TV and films that they watch at home. On top of that, there are more specialist video services like Twitch, which are growing in popularity all of the time.

Research from online marketing outlet Digital Sherpa shows that video increases audience understanding by 74% and around 30% of everyone’s online activity is spent watching videos. It’s easy to see why using video is important, but if you are a small business, without much experience of creating your own online videos, or using videos in your digital campaigns, it can be a little overwhelming. Fortunately, description services can take out some of the hard, and more tedious work, and help you to ensure that your videos can benefit everyone. But, you still need to get stuck in for yourself. Here are just a few of the ways that your business could use video to boost sales.

To Build Trust

Building trusting relationships with your customers is essential if you want your business to grow. Without loyal and trusting relationships, you are always spending time trying to find new customers. You won’t have repeat custom, you won’t have a fanbase that spread positive word of mouth, and you won’t have clients that trust you enough to try new things and support your business through the inevitable ups and downs.

But, building this trust isn’t just about offering excellent products and services (of course, you should be doing that too), you need to provide more. Video gives you a fantastic way to give your customers more, to engage with them, to let them in a little more, and to make them feel as though you have a personal connection. Video gives you a chance to be more than just a faceless, souls brand. It makes you real.

To Explain and Educate

A brief description alone side a photo of a product or title of a service isn’t always enough to really show what you are offering. Video lets you explain your products and services. It can be a great way to troubleshoot and to give your customers advice. Video is much easier to understand than text, and many people find it easier to learn this way.

To Have Fun

Video, and vanishing videos especially, give you a way to have some fun with your audience. We focus so much on trying to be professional and serious, but it’s important to remember that people connect with other people, and they like to see more than the professional facade. Film some behind the scenes footage and let people in.

3 Signs That It’s Time For A Website Refresh

/in /by

StrategyDriven Online Marketing and Website Development Article |Website Design | 3 Signs That It's Time For A Website RefreshYears ago, simply having a website was an important factor for your business. Now, you need to make sure that your website is the right kind of website to help your business stay relevant compared to the rest of its online competition.

Keeping your website fresh and up to date is important for driving your business forward, but when was the last time you revamped yours? There are many reasons why your website might need a refresh, and understanding what’s current and important about having the right website will help you make the changes you need.

Is it time you refreshed your website? Take a look at the following signs that it’s time to make a change.

1. You’re not getting enough traffic

The best way to find out how your website is doing is to measure its impact. With the right analytics tools, you can see which pages are landing well, where people are dropping off, as well as what’s generating the traffic.

Making some much-needed changes to your website can help you start over and build up your audience. There are a lot of ways to increase traffic to your website, including social media, better SEO and advertising. However, to make the most of this traffic, you need to give the visitor a destination that’s worth their time.

2. Your website is slow and clunky to use

While people are spending more and more time online, they’re using that time on the things that matter to them. A website that loads slowly and is difficult to navigate will have them reaching elsewhere in a matter of seconds, which means you need to make it count from the off.

To ensure your website performs effectively, you need to take make sure you have the maximum bandwidth, as well as security and a design that is suitable for all types of browsing platforms. Ensuring you have the best PHP framework can help you to develop a stellar website that does everything the visitor expects and more. Conduct testing to measure how well your website works, and establish how you can improve it.

3. Your design needs an upgrade

New web design trends emerge all the time, making it important for your business to keep up with the latest trends. While you don’t need to have a major refresh every year, understanding what’s happening in the world of web design will help you add new features and functions that will continuously improve your website.

Creating a new design that is appealing to the eye and is laid out well will have a great impact on your website’s traffic. Consult a web design expert and transform your website to help give it the boost it needs and help it stay relevant for longer.

Whatever the purpose of your website, it should always project the best image of your business. By having a great web design, content and functionality for your website, you can help ensure your website stays modern and impactful to help deliver the best results for your business. Whether you need to make minor changes or a complete overhaul, make sure you give some thought to refreshing and improving your business’ website.

3 Ways to Keep Consumers on Your Website for Longer

/in /by

StrategyDriven Online Marketing and Website Development Article |Website Optimization| 3 Ways to Keep Consumers on Your Website for LongerAs a modern-day business owner, you know just how important it is to have a website that attracts traffic. Attracting visitors to your site is, however, only half the battle. You actually have to keep them there if you’re to stand any chance whatsoever of, one day, turning them into customers of yours.

In order to ensure that consumers stick around on your site long enough to see all of the great products and services that you make available, you’re going to have to put the following pieces of advice into practice.

Focus on speed optimization

A whopping 47 % of consumers expect a web page to load within 2 seconds. In order to ensure that the speed at which your website loads doesn’t affect your ability to keep consumers on it, you need to focus on speed optimization.

Do you feel like you have no clue where you would even get started in this instance? Fear not, as there are plenty of people and companies out there that are waiting and willing to help. Pixel Panther, a company that offers SEO services Romsey, are one such professional entity that you could turn to. They would work alongside you to ensure that your website is quick to load whether it’s accessed on a desktop computer or a mobile device. One of the things they would do to optimize your speed is fix any sticky menus that you have — this will ensure that none of your site’s pages fall foul to the plight of slow loading.

Be clear about what it is you do

Consumers aren’t going to stick around on your site if they don’t deem it relevant to them. They need to know that they are going to be able to unearth the information that they need to know, and they need to know this quickly. If they are unable to figure out what it is you do and what it is you can offer them within a few seconds of accessing your site, they’ll move on. For this reason, you have to be clear about what it is you do. Don’t waste anybody’s time — get straight to the point of what your business is and what it offers.

Keep it simple

Similarly, consumers won’t feel the need to stay on your site for too long if what they see confused them. What you should do, then, is keep everything as simple as possible. Do not litter your site with huge chunks of writing or, on the other hand, over-compensate with clever interactivity if the content that you upload doesn’t engage with your consumers. Everything that you do has to find the perfect balance between being both informative and intuitive.

After working so hard to attract them to it in the first place, why would you want consumers to leave your website within seconds of accessing it? To keep them around on your site for longer in order to, subsequently, give you a better shot of garnering more custom and profit going forward, you need to consider all of the above advice.