Identifying Your Weaknesses As A Business

StrategyDriven Business Performance Assessment Program (BPAP) Article |Business Weaknesses|Identifying Your Weaknesses As A BusinessSmall businesses do a lot of things better than the competition. As an SME, for example, you’ll have tighter links with the local community, allowing you to strengthen brand loyalty. Also, having a limited budget means that you understand how and where to cut costs to maximize your funds.

On the flip side, you will struggle to perform some tasks to the same standard as everyone else. While there is nothing wrong with having weaknesses, it’s essential to turn them into strengths if you want to stay afloat. After all, your rivals will leave you in their dust if you don’t adapt and thrive.

First, you must figure out what the company’s weaknesses are as it will allow you to focus on the most important ones. Here are four common pitfalls that SMEs suffer regularly. It might come as a surprise how basic the following steps are.

Ask Others

Most posts will start by saying that you need to conduct a SWOT analysis. Working out your strengths, weaknesses, opportunities, and threats is a great place to start, but it doesn’t help you figure out what they are. With that in mind, it’s wise to ask other people for their opinions.

Employees will always be happy to help in this department because they are never satisfied! Bear that in mind when analyzing whether they are weak points or not as they could be little gripes that do not affect the business. Clients and customers are excellent research sources, too. All you need to do is ask them whether you can improve on the customer experience.

You should be open to constructive criticism. Some of the things you’ll hear will be out of the blue, and it’s easy to react poorly. Instead, write it down and move onto the next potential weakness. That way, you can review them in more detail later.

Perform Tests

Thanks to the wonders of modern technology, it’s possible to test various elements of your business to check for weak spots. A performance assessment of your server and internet connection is the best place to begin because the company relies on the Web. Professional network solutions are often necessary as they ensure the business is never offline and website upload speeds are high. Plus, quality services come with an assessment included.

Next, it’s time to test which areas of the site are getting traction from browsers and which ones are lagging behind. A/B testing is a fantastic tool for companies that can narrow the weaknesses down to a handful of features. If you don’t fall into this category, you should opt for multivariate testing instead. MV tests analyze several elements of your site simultaneously, helping you to figure out what is useful.

You should always perform assessments as they encourage growth and improvement.

Keep Tabs On Complaints

The first paragraph said you should ask customers for their opinions. Well, the good news is that you don’t have to – they’ll come to you if they think the standard is low. One in twenty-five shoppers will complain directly to you, whereas an additional 13% will tell up to five people about the experience. Thanks to the internet, you can find these complaints with ease.

Again, it’s about striking the perfect balance. Yes, some people like to complain, and they will do it regardless. However, there could be a couple of nuggets of information that will transform your processes and practices. The trick is to watch out for criticisms that pop-up more than once. If several complaints focus on the same point, the odds are high that they are right.

Responding to complaints and asking for feedback is a smart way to show you care and want to change.

StrategyDriven Business Performance Assessment Program (BPAP) Article |Business Weaknesses|Identifying Your Weaknesses As A BusinessCompare Yourself To The Competition

Comparing yourself to anyone is risky because there could be differing variables. As a result, the conclusions you draw will be flawed. Although that is true, it’s never bad to evaluate your business against the rest of the market. By doing this, you’ll figure out which areas you excel at, and which ones need some work.

A good tip is to keep it general. Check their website and see whether it’s more navigable than yours, or gauge whether they go the extra mile for customers for the sake of their experience. Doing this should provide perspective and encourage you to up your game to compete with your rivals.

Do you understand your business’ weaknesses? Hopefully, this post will help you address the imbalance.

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StrategyDriven Service Provider | Schooley MitchellSchooley Mitchell

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StrategyDriven Podcast Special Edition 3 – An Interview with Forrest Breyfogle, author of Integrated Enterprise Excellence, Volume I – The Basics

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag posts on the StrategyDriven website.

Special Edition 3 – An Interview with Forrest Breyfogle, author of Integrated Enterprise Excellence, Volume I – The Basics explores how to achieve organizational performance improvements through the use of the Integrated Enterprise Excellence system. During our discussion, Forrest Breyfogle, author of Integrated Enterprise Excellence, Volume I – The Basics: Golfing Buddies Go Beyond Lean Six Sigma and the Balanced Scorecard and CEO of Smarter Solutions, a global management coaching and consulting firm specializing in the design and application of innovative enterprise-wide performance measures and business solutions, shares his insights regarding:

  • the importance of an integrated approach to organizational performance improvement
  • how using the Define, Measure, Analyze, Improve, and Control (DMAIC) model at the enterprise and project levels can drive performance improvement
  • acquisition of critical option value insights through the use of the Design of Experiments (DOE) approach
  • how other business management approaches such as Total Quality Management (TQM), the Theory of Constraints (TOC), SMART goals, and ISO 9000 are related to the Integrated Enterprise Excellence system

Additional Information

Complimenting the outstanding insights Forrest shares in Integrated Enterprise Excellence, Volume I – The Basics and this special edition podcast, are the organizational performance improvement materials and resources found on his website, Smarter Solutions ( Forrest also offers free one-day seminars throughout the United States. For additional information regarding these seminars, click here.

As mentioned in the podcast, Integrated Enterprise Excellence, Volume I – The Basics, is just one of four books in the Integrated Enterprise Excellence series which includes:

About the Author

StrategyDriven Expert Contributor | Forrest W. Breyfogle IIIForrest W. Breyfogle III, author of Integrated Enterprise Excellence, Volume I – The Basics, is CEO of Smarter Solutions, a global management coaching and consulting firm specializing in the design and application of innovative enterprise-wide performance measures and business solutions. For over 15 years, Forrest has advised company leaders and their teams on how to improve their organization’s performance through the use of his Integrated Enterprise Excellence system. In 2004, Forrest received the prestigious Crosby Medal from the American Society for Quality for his earlier book, Implementing Six Sigma. He serves on the Board of Advisors for the University of Texas Center for Performance Excellence. To read Forrest’s full biography, click here.

Evaluation and Control Program Warning Flag 1 – The Illusion of Accuracy

Evaluation and Control Program Warning Flag 1 - The Illusion of Accuracy | StrategyDriven Evaluation and Control Article | Warning Flag“Measure with a micrometer, mark with a crayon, and cut with a chainsaw”
Author Unknown

Evaluation and control programs provide executives and managers with the critical information they need to make effective business decisions. However, an equally critical component of the decision-making process is the understanding that no data-set is a perfect reflection of reality. Therefore, it is important for business leaders to recognize the potential inaccuracies associated with their data in order to fully assess the risks these flaws pose to the achievement of desired outcomes.

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Additional Information

The following StrategyDriven recommended best practices are designed to reduce the likelihood leaders will receive data presented with an exaggerated accuracy.

4 Areas Your Business Should Be Focusing On This Year

StrategyDriven Business Performance Assessment Program Article | Business Performance Improvement | 4 Areas Your Business Should Be Focusing On This YearThe reality is that if you try to take on too much at once with your business, this approach may backfire on you. It’s better to focus in on a few essential initiatives than it is to spread yourself too thin and, in turn, end up accomplishing nothing.

There are four areas in particular that your business should highly consider concentrating on this year if you want to experience more success. Take time to review the following ideas and then think about which areas you’re performing well and which ones could use more of your time and attention so that you can come up with a plan of action for moving forward.

1. Customer Satisfaction

Customer satisfaction is one area you definitely want to focus on this year if you’re going to run a better business. It’s important to collect feedback and track your customer service performance, so you know exactly how you’re doing. The happier your customers are, the more likely it is that your business will receive positive reviews online and that consumers will start talking about you with each other and spreading the word about why it’s a wise choice to do business with you.

2. Health & Safety Obligations

Additionally, commit to following health and safety protocol and running a safer business this year. You’ll avoid unwanted situations this way and be able to retain your employees because they’ll feel safe and protected coming to work each day. Properly ventilate and extract dust and waste by using products from Integrated Air Systems to help you achieve this goal. This way, you’ll reduce the risk of equipment breaking down or someone getting sick or hurt because of unsafe working conditions.

3. Employee Retention

Another area your business should be focusing on this year has to do with employee retention. The truth is that people are more willing to change jobs these days if they’re unhappy at their current employer. Keep your employees satisfied and motivated by assigning them challenging tasks and rewarding them fairly for their efforts. Be willing to gather feedback from and listen to your employees so you can create an even more attractive work environment.

4. Innovation

Your business should also be concentrating on how to innovate your products or services in the upcoming year. Going along with business as usual might be the easy answer, but it’s not what’s going to help you stay relevant or get ahead of your competitors. Hold brainstorming sessions with your employees and use your creativity to come up with new solutions that are impressive and newsworthy.


Achieve better results with your business this year when you’re focusing on improving in the right areas. Use these tips to help you set more specific goals about what it is you wish to accomplish and what challenges you need to overcome in the future. Start by coming up with a plan of action and then writing down specific details about how you’ll properly execute each objective.