Leadership Inspirations – Avoid Absolutes

“It is the nature of all greatness not to be exact.” Edmund Burke (1729 – 1797) Anglo-Irish statesman, author, orator, political theorist, and philosopher Remember to avoid using absolutes…

Have You Earned the Right to Lead? Ten Deeply Destructive Mistakes That Suggest the Answer Is No (and How to Stop Making Them)

There are people in every organization you know whose titles indicate they are leaders. Often, and unfortunately, their employees beg to differ. Oh, they don’t say it directly, not to the boss’s face, anyway. They say it with their ho-hum performance, their games of avoidance, their dearth of enthusiasm. Leaders – real leaders who have […]

Leadership Inspirations – Endurance and Indecision

“Endurance is frequently a form of indecision.” Princess Elizabeth Bibesco (1897 – 1945) English writer

Leadership Inspirations – The True Nature of People

“Fortune does not change men; it unmasks them.” Suzanne Curchod – Necker (1739 – 1794) French-Swiss salonist and writer

Forget Brand Preference – Win the Brand Relevance War

There are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Brand Relevance The first and most commonly used route to winning customers and sales focuses on generating brand preference among the brand choices considered by customers, on beating the competition. Most marketing strategists perceive themselves to be engaged […]

Leadership Inspirations – Believable

“We are inclined to believe those whom we do not know because they never have deceived us.” Dr. Samuel Johnson (1709 – 1784) British author who made lasting contributions to English literature as a poet, essayist, moralist, literary critic, biographer, editor and lexicographer cited as “arguably the most distinguished man of letters in English history”

StrategyDriven Big Picture of Business Article

The Big Picture of Business – Sayings, Meanings and Interpretations

This essay uses grammar as an analogy for looking new ways at how business is conducted. Strategy development requires the mining the gold within any organization and seeking new outcomes via creative applications of ideas. Times of crisis and economic downturn get people thinking differently about the conduct of business. Organizations say that they need […]

Pricing Strategy: Pricking the Veil of Value Exchange

Our understanding of pricing has come a long way since 1890 when Alfred Marshall published his treatise on the economic scissors of supply and demand. Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. It can’t be solved by lowering prices until customers’ purchases improve factory utilization rates. […]

StrategyDriven Diversity and Inclusion Article | Diversity and Inclusion - Return on Investment, part 4: Litigation, Fine, and Payout Reduction

Diversity and Inclusion – Return on Investment, part 4: Litigation, Fine, and Payout Reduction

Harassment litigation represents a catastrophic failure of an organization’s diversity and inclusion program. In these circumstances, the organization not only fell short of excellent performance but realized such aberrant behavior as to be non-compliant with applicable laws. Such occurrences not only represent large one-time costs associated with reduced productivity, heightened distraction, and elevated attrition.

Inspiring Employees with a Values-Rich Environment

Even if your corporate culture leaves a lot to be desired, managers can create a localized environment that inspires your employees to achieve peak performance. It’s a fact that I discovered over and over in my work for JetBlue, Southwest, Doubletree and other companies with high-performing cultures: the vast majority of your employees want to […]