American business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior. As 2022 approaches, now is the time to start figuring out how to approach digital marketing in the New Year.
Making mistakes during this planning process can create long-term problems. This is why you need to do all you can to think ahead and capitalize on any marketing trends in your industry. The following are some dos and don’ts of creating a digital marketing strategy for your business.
1. Do Optimize Your Content For Voice Search
When creating a marketing strategy for your small business, you need to take note of trends in the world of advertising. In the past few years, the popularity of voice-activated technology has increased substantially. There are many devices that allow consumers to search for items on the Internet with the sound of their voices. If you want to drive more traffic to your website, then you have to find a way to attract people who are using voice search.
Doing this will require the use of long-tail keywords and great content. In most cases, content based on frequently asked questions do quite well when trying to attract voice search users. You also need to realize that the average voice search user will pose their queries in the form of a question. Putting these questions into your content can help you get attention from these users.
2. Don’t Stuff Keywords into Your Content
Some business owners think that they can take a fast track to search engine success. This usually leads to the use of black hat marketing techniques. One of the most common black hat marketing techniques used by inexperienced business owners is keyword stuffing. These business owners think that stuffing as many popular keywords into their content is the best way to attract attention from Google. In reality, the practice of keyword stuffing can hurt your chances of moving up the Google ladder.
The algorithm used by popular search engines is very complex. This means they can detect keyword stuffing and will penalize websites that make this mistake. Instead of worrying about stuffing keywords into your content, you need to feature them naturally. By focusing on the quality of your content, you can attract more attention and move your website to the first page of Google search results.
3. Do Use Social Media to Promote Your Business
While having a website is a key component of developing an online presence for a business, you need to do more to reach a wider audience. Social media is one of the best tools a business owner can use to engage with their audience. Popular platforms like Twitter and Facebook have millions of users. One of the best ways to promote the new content on your website is by posting about it on social media.
4. Don’t Let Your Website Get Slow
When crawling a website, one of the first things the Google algorithm will check is how fast it loads. If your website is slow, it can lead to your website getting put at the bottom of search engine results page. This is why you need to stay one step ahead of website loading issues. As soon as you notice loading problems, you need to reach out to an experienced web designer for help.
By using the information in this article, you can create a marketing plan that will garner lots of sales leads for your business.