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StrategyDriven Entrepreneurship Article

Lending Credibility To Your Small Business

Credibility is crucial to business success, after all, if you customer haven’t got faith in you they are very unlikely to pick your over your competitors in the first place. However, for small or one person businesses being seen as credible can be something of a problem as they often lack the resources and staff to execute it properly. Luckily, there are some ways that you can raise the credibility of even the smallest business, keep reading to find out what they are.

Professional branding

One way to increase the credibility of your small business is to ensure that your visual branding is on point. Visual branding includes thing such as business cards, headed paper, and logos as well as company colors and marketing materials for shows and exhibitions.

Clear, visual branding is essential to credibility.

Remember though that there is nothing that says amateur outfit more than a poorly drawn logo that you got off someone’s brother on Facebook! With that in mind, invest in an experienced professional to design your logo, and get the best quality cards and paper printed that you can. It may seem like only a little thing, but it can genuinely help create the credible image that you are looking for.

Outsourced services

Next, another way to increase the credibility your small business is to use outsourced services. In particular, it can be useful to find a virtual office service that will be able to answer your call and take messages, as this present a much more professional and credible image to customers calling to place an order.

In fact, using such a service can be hugely useful to you in regards to productivity as well, as you don’t have to suffer constant interruptions to the task you are doing and therefore can be more focus on the job in hand. Something that means it not only useful in creating a more professional image but can also benefit you practically as well.

Endorsements

Endorsements are a fantastic way of boosting your business’s credibility, and these can work in two different ways.

Firstly, you can get key influencers to endorse your product. This can be useful as such influencers will have a specific demographic that they appeal to and this will raise your company’s credibility with them.

The second way that endorsements can be useful for credibility is by approaching professional bodies or organizations for their seal of approval. For example, a first aid company may seek the support of the red cross, something that potential customers will associate with increased credibility.

However, if you do go down this route, be sure that you follow official channels and guidelines. Also be very sure that you have permission to use another organization’s logo on your packaging or website before you go ahead.

Great reviews

Lastly, another worthwhile tactic for boosting your company credibility is to work on getting the best online review possible. We are not just talking about carefully selected testimonials here either, but authentic and independent reviews that have the power to convince new customers to go with you over your competitors. Something you can find out more about how to do here.