Tips For Getting Your New Business Off To The Best Start

StrategyDriven Starting Your Business Article |Starting Your New Business|Tips For Getting Your New Business Off To The Best StartStarting your own business can be a daunting prospect, especially in the aftermath of a global pandemic. However, there are simple steps you can follow to ensure that your business gets off to the best possible start. Here are our top tips:


Carrying out good, thorough research ahead of starting up your own business will set you off on the right footing. First and foremost, you must determine whether or not there is a market demand for your product or service. Once you’re satisfied that this is the case, try to identify and understand your target audience. There are lots of online tools available that can help you to build a potential profile of your customers base, as well as surveys to analyse your clients. Also determine who your competitors are and find out as much as you can about them. What mistakes have they made and how can you learn from them? What can you do different from them to give you that extra edge?

It’s also essential to learn about the industry you will be operating in, particularly about the trends, growth prospects, legalities, and any potential challenges. If market research will let you know more about your target audience, industry research will give you an idea about your competitors.

Also, consider doing extensive financial planning research. This way, you can establish a realistic budget for your business and determine the potential return on investment. Through this research, you can create a comprehensive financial plan for your business and develop a strategy for securing funding.

Check the formalities

Depending on where you live, you’ll have to notify the relevant authorities when setting up your business. If you live in the UK, you’ll have to register with HMRC for class 2 national insurance and self-assessment tax; while in the US, you’ll have to notify whatever authority your individual state requires. Make sure you devise a business plan to guide you through the process – this is vital if you’re trying to secure a loan or other investment for your business. Also make sure you have all the relevant insurance, you trademark any logo or slogan you’re intending to use, and that you start to document all records relating to your business.

Seek advice

While undertaking your own research is crucial to getting your business off to the best start, you can’t go wrong with listening to some expert advice. Speaking to a professional will not only give you an outsider’s perspective on your business plans, it will provide you with crucial market information that’s tailored to you and ensure that you don’t miss out on any essential formalities. If you’re UK-based, companies such as RX Global can offer expert advice on how to get your business off to the best start.

You can learn how to create a successful business or enroll in online classes facilitated by industry leaders. The experts can offer valuable insights that worked for them, which may also work for you.

You may also seek the help of a legal expert. Consult with an attorney to understand the legal requirements of starting a business, specifically when registering and operating. They can advise you on business structure, contracts, and other legal matters.

Use pre-launch marketing

Getting your brand known before it launches will get you off to a good head start. Social media networks, such as Facebook, Twitter, and TikTok, are an inexpensive way to market your brand and target your customers. Create a social media profile for your business ahead of its launch and start befriending and networking with potential customers. Make sure that you continue to use your business social media page after your launch. Social media, when used correctly, is a very effective marketing tool, so consider creating a strategy for it going forward. Once your business is ready to launch, use this event as part of your marketing strategy. You could give out merchandise, offer special discounts or promotions, or even host competitions. There are numerous ways you can take advantage of your launch that will help make sure people remember your brand.

Prelaunch marketing is a great strategy to generate buzz and build anticipation for a new product or service before it’s officially released. Try beta-testing to know how your product will most likely fare with customers. A beta test can help you gather feedback and make necessary improvements before your official launch.


While starting your own business can be stressful, there are ways that you can make sure it launches as smoothly as possible. With our tips, you should be able to get your business off to the best possible start.

Advice For Launching Your First Business

StrategyDriven Starting Your Business Article |Launching a Business|Advice For Launching Your First BusinessPlanning on launching your first business? This is an exciting time, and you will be keen to get started, but running a company is no easy task, and there are a lot of areas that need careful consideration. You hear of many businesses going belly up before they’ve even had a chance to succeed, so it is understandable if you have some anxiety about launching your company. Read on for a few tips which should help you to avoid common mistakes, hit the ground running, and build a platform for you to go on and find success with your first business venture.

Carry Out Thorough Market Research

Before you get the ball rolling, you need to make sure that it is a viable business option. It might be an idea that you are interested in, but it needs to be something that is in-demand which you can find out with market research. Look at the current state of the market, who your competitors are, who your target customer is, if there are any gaps in the market, and if there is the potential for success.

Create A Plan & Get Sufficient Funding

You can then use your market research to create a detailed business plan which will detail your understanding of the market, your USP, a business model, and financial projections. The business plan can act as a guideline for your company, but it can also be used to secure funding. You need to make sure that you acquire sufficient funding so that you can get the operation running up to a high standard. There are many options for acquiring funds, including venture capitalists, loans, angel investors, and crowdfunding.

Build A Brand

Your brand is how you differentiate yourself from the competition, and it should always be eye-catching, stylish, and relevant to your industry and target customer. It should also be a reflection of your brand personality and values. This will include a company name, logo, and slogan but also your approach to business. You will then need to register the business and secure a domain name for the website.

Online Presence

Leading on from this, you then need to create a strong online presence as this is vital in today’s day and age. This will include an attractive, functional, and valuable company website and being active across social media channels.

Legal Support

It can be daunting when you start a company for the first time as you will want to make sure that everything is legal and above board. It is a good idea to find a lawyer that specializes in business law, such as In addition to helping you to get up and running from a legal standpoint, they will also be able to help with any legal difficulties that you encounter at any time.

Starting your first company is an exhilarating experience, and you are sure to enjoy many aspects of the process, but it can also be stressful, and many new entrepreneurs make the same mistakes. The above tips should help you to avoid common pitfalls and provide you with a solid foundation to go on and find success.

Launching a Business? Here Are 5 Proven Business Models for You to Consider

Do you already have a service in mind, or are you working on entrepreneurial spirit alone? Both are a great starting point from which you can build a lucrative business. But if you want to inspire investors and customers alike, you need a compelling business model that fits well with what you’re offering. Here are five potential models to choose from.

1. Offer personalization.

Tech and the internet have comfortably reassured consumers that they can easily get exactly what they need. Get your business in on the action with personalization. Customized, tailor-made, bespoke, exclusive – these are all words that can attract certain groups.

Essentially, we want options, and it’s even better when the customer feels like they invented that option. From clothing to home goods to software, allowing people to build their own product carries a lot of promise.

2. Join the sharing economy.

Is your business a viable platform that allows people to get together and exchange good and services? From Craigslist to Airbnb to Uber, it’s possible that your new venture will involve taking a step back and allowing the community at large to decide what they want, and who they want to buy it from.

Relative to other models, there’s little investment risk here. Just ensure there’s a real need for your type of platform, and that you have ironed out issues of liability beforehand.

3. Let a buyer name their price.

Before procuring funding from Unsecured Finance Australia, consider a model that makes buyers feel like they’re practically stealing from you; or at least, very satisfied with the deal they got. Known as a reverse auction, this model lets the buyer name their price or budget.

It won’t work for every business, but it could be profitable if you have a great deal of inventory you can let go for cheap, or if your business has a ton of competition.

4. Offer subscriptions.

One model that has absolutely exploded in popularity in the last several years would be subscription-based services. Here, consumers pay a reasonable weekly, monthly, or annual fee to continue doing business with you.

But it’s not all Netflix. This model translates well offline, as we see millions subscribing to receive beauty and personal care items, food, lifestyle goods, and even cars to drive for a limited period of time. A subscription business model is one you certainly need to consider for your company.

5. Integrate internet and in-store.

The major challenge many physical stores face is competing with online shopping. Fortunately, the “bricks and clicks” business model has helped keep many physical locations in operation.

When you spread your efforts between both bricks and clicks, you’re supplementing your foot traffic with online shoppers. You can allow local consumers to purchase something on your website to be picked up at your store nearby, or simply sell inventory online and ship it in addition to offering it in person.

There are many more models to choose from than the ones presented here. No matter which you choose for your business, bear in mind that your model can become as much a part of the story as the product or service itself. Therefore, you want yours to not only speak to the modern consumer, but the consumer of the future.

Launching Your Business: How To Organize Your Operation

When you have a business idea, it’s only natural that you may sit on it for a while. Maybe you’re frightened of failure, or of going after your dreams and not really getting what you want? Don’t worry, you’re not alone. But if you have always wanted to run your own business, and you love the idea of making it work, then you have to jump in with both feet (or head first!). If your mind still isn’t convinced and you feel held back, then you may want to focus on organizing your way there. Because when you have the right plans in place and you really work to keep things organized, launching can seem so much easier. So here’s what you need to do.

1. Find The Right Location

So first of all, you need to think about your location. And finding the right business location really does matter. If you need a manufacturing unit, you’ll want to make sure that you have enough space, and that you’re in the best possible position to create. You may even want to just start small and clear out your garage space for this. Either way, you need the best possible place to work from.

2. Decide Between Managed Or Self-Service

If you’re setting up an office, one thing to keep in mind is where you want to have a serviced space or somewhere that juts your own. Managed offices mean that you have all of the bills and services included, even the cleaning! But if you rent a space yourself, you may need to set up all of the utilities, internet, and look after the place yourself. So it’s worth considering which will work out best for you.

3. Setup The Space

Then, you need to set up the space. Again, if you are going with an office, why not think about going with used equipment to get the price down? Even if you need an industrial or manufacturing space, you may be able to go for used equipment to get a better price too. But just be sure that the quality is where you need it to be to get the job done.

4. Invest In Your Machinery

However, if you do want to make sure that you can do the best possible job from the beginning, investing in the right machinery and manufacturing equipment is just so important. From niche specific unites to counting scales to quality control conveyors, make sure you’re happy with what you have. These are the things you need to run your business and create your product, so they have to be right.

5. Stick To Systems

Finally, one thing you may find, is that systems help you out tremendously here. When you’re working on a large scale and you have products to manufacture, or an operation line to set up, things need to run like clockwork. So, it’s going to be in your benefit to get processes that allow your production to be as efficient as possible, and ensure that you have a good quality control check in place. When this is all organized, you should find that launching is so much easier.