Preparing Your Store so You Attract Customers and Keep Them Coming Back for More

StrategyDriven Managing Your Business Article | Preparing Your Store so You Attract Customers and Keep Them Coming Back for MoreTake in every part of your business, from the dingy store counter to the floors that have clearly seen better days. If your first thought is about how your business needs a makeover, keep reading for tips on making your space seem fresher while following the ADA guide, and keep your customers coming back for more.

Lighten the Rooms Up

When you walk into a dark space, you feel that you have no options. Unfortunately, many people don’t like this and will leave a store that is too dark. This can be costly for your business, especially if repainting isn’t an option that will help. Fortunately, the easiest way to brighten up a room is to tackle the floors.

Often, hardwoods can become dirty easily but are still salvageable. They need a good cleaning and refinishing. If you have painted concrete, you can also give this an update. Your first option is to repaint it with a lighter color and keep it clean. Or, for a lower maintenance option, you can install linoleum or similar material over the concrete. Just remember to keep the floor in touch with your main theme.

Move the Counters

One of the biggest problems stores face is the layout. Sometimes things are arranged in a way that cuts off sightlines and makes walking around confusing. Plus, many stores place their displays too close to the walls, which cramps up their counter attendants. If these problems sound familiar, you should consider investing in smaller counters, such as the ones Hestra offers, that can be placed in the center of your shop. That lets customers easily walk around your counters.

Start this process by setting up folding tables where you want your counters to go. Then, think about where you will place all your items. You don’t want anything important to be stashed into an unfrequented corner. You also want to avoid allowing anything to block your customers’ line of sight. Lastly, ensure nothing offputting is located at the entrance to your store. Remedying these problems can freshen up your shop’s layout, making it more attractive to customers.

Get Some Coolers Up and Running

Call your local distributor and have some coolers brought in. Have plenty of space that offers cooled items, whether it is fresh produce or something else. Many people are thrilled to see local products, such as cheeses, to snack on after shopping. When you figure out what cool products you want to offer, make sure they have enough light.

Don’t be afraid to paint your coolers, so they match your shop’s theme. Then, keep them out in the open, but don’t block your customers’ lines of sight. Also, get rid of any unnecessary racks for merchandise. At first, this may sound like a bad idea. However, having too many racks can make them get dusty and leave your inventory spread out, which can make your store appear old. Instead of relying strictly on racks, try fun ideas, like hanging merchandise on the walls. You can also try built-in options which may make your space seem more homely.

Give the Space a Makeover

Aside from these, figure out ways to make your space cosmetically appealing. The easiest things to do include figuring out ways to let more natural light in and painting the walls. Also, during your makeover, clean every surface thoroughly. Finally, if you’re changing the layout, think about how you want people to walk through your stores and place your displays accordingly. At the end of the day, make sure you highlight all of your products and that they are well lighted. By the way, lose the spinning racks because they will date your store.

Get Rid of Some Merchandise

If you want to bring in the new, get rid of the old. Even if you love something, don’t keep it in your store if it doesn’t sell. Instead, mark it down and don’t restock those items. They are simply a waste of space on your shelves.

Sometimes, it takes work to get your shop set up properly. However, taking the time to freshen up your space will help you attract new customers and keep them coming back to visit. So get started on your store’s makeover today.