How To Take Your New Business Idea To The Next Level

StrategyDriven Starting Your Business Article |Starting a Business|How To Take Your New Business Idea To The Next LevelWhen you come up with a great business idea and begin to lay the foundations for your dream to become a reality, you might find that you are being held back by certain restraints that can stop your concept from truly flourishing. It’s unlikely that you can be a one man band, and you need so many different contributing features to bring the whole venture together and really make it work. Becoming a successful entrepreneur takes skill, effort and time, but if you are ready to commit yourself and reach your goals then the results that you will achieve will make it all seem more than worth it. So, if you want to know how you can take your business idea to the next level and really hit the ground running, then read on for some of the best top tips and tricks that you can make the most of to start generating a respectable profit in no time at all!

Hiring The Right Support

Though you may want to keep all of the credit and control for your business, at some point you are going to have to let go of some responsibilities in order to allow your organisation to grow into something much bigger. Hiring the right support is such an important step to take, as having some experienced and qualified employees by your side to assist you with every task you complete is going to take a huge weight off your shoulders. Finding the right staff doesn’t have to be difficult, as there are several different ways that you can attract potential candidates – by posting a job application online, approaching a recruitment agency, or networking with others in your industry to spread the word about your vacancies. It’s easy to find more info about where you can hire the best professionals, but it’s up to you to identify which person will suit your own specific company needs.

Sourcing The Best Equipment

Whatever kind of business you are going to run, you will need to source the best equipment to ensure that you and your staff can complete every task to the highest standard. Whether you need computers or laptops, heavy production machinery or general labourer tools, its key that you can collect each necessary item and have it set up and ready for use as soon as you open your doors for business. If you purchase secondhand or poor quality machinery, you’re going to end up with a bad end product that will be worth half of the price of its properly made counterpart. It’s likely that you will need to provide training for some specific items as your staff may require the knowledge in order to operate them safely and securely.

Get Marketing Now

The sooner that you are able to start marketing your business, the more attention and excitement will build for your new idea. You can even start advertising before you open the doors to your company, as you can use your grand opening date as some kind of special day that includes offers or vouchers, therefore attracting more buzz and potential customers. The type of marketing that you use should really depend on your target audience, for example if your business is directed towards young adults and teenagers, you may want to make the most of social media advertising. You simply create a business profile, and update your page with regular posts that can receive constant feedback from actual users, whilst even offering options to purchase items or services straight through the social media platform itself. To reach an older generation, get on board with day time TV advertisements or put up a sign in your local newspaper or relevant magazine subscription to get their attention.

Starting your own business can be a whirlwind adventure, but following the steps above will show you just how simple it can be to take your idea to the next level and make some serious profit. There are so many risks that new business’ face whenever they are released onto the market, but you can reduce these risks dramatically by taking these top tips and tricks on board. Start by sourcing the right group of staff to support you through your venture, that have the necessary qualifications and experience to push your company to grow and evolve. Ensure that you have invested in the best quality equipment your employees need to do their job well, and put a big emphasis on marketing your brand to gain a wider influence.

Can You Invest in Property Without Much Cash?

StrategyDriven Managing Your Finances Article |Property Investment|Can You Invest in Property Without Much Cash?As is suggested by the word property ‘investment’, you do need some money in order to be able to get into property. There are options like rent-to-rent to consider, but as that is something that requires very little money and you’re controlling cash flow, it can’t really be considered investing in property. But how do you make sure that you are able to have enough and generate enough cash in order to truly invest and have it make a difference in your life? It is a pretty steady way to invest, as there is always demand for property, whether that be commercial or residential. So if this is something that you want to get into, then you should make sure that you’re able to have the cash to be able to invest in the first place.

Save, Save, Save

As radical as it might sound, one thing that you could look to do is to save money and not make a start until you are ready. After all, if you look at property as an investment and for any investment, even a small one, you do need to have capital to back it up. Tracking your spending is one of the things to do. Plus, if you are going for something like a 75% mortgage, then it means that for what you save it can be quadrupled to be money for a property.

Borrow Money Against Your Home

You might have very little in the way of cash, but you might have a home of your own with equity in it that you can take advantage of. If this sounds like you, then you could choose to extend out your mortgage to release some cash that you can then invest in elsewhere. It is up to you to decide if this is something that is going to work for you. You have to weigh up if it is going to be better to be able to invest sooner rather than later, or have the security that comes with paying down your own mortgage.


Crowdfunding is something that is pretty recent, but it is making waves and helping people to invest and get a business started. You could use a straightforward site to help raise the money, asking people for donations. You can also use crowdfunding sites that offer something to the people that invest, so that could be something to think about as well. You could even look up a review of the Fundrise site to see if that could work for you. It is one of the first companies to crowdfund investment into the real estate market, so it is specific to the niche that you are looking at.

Use Family and Friends

If you have family and friends with some money that you could borrow from them, then it could be an avenue to look at. If you need to make it a more formal agreement, then it is a good idea to look into using their money as an investment, and treating it like a formal investment like you would from a bank. It can give everyone peace of mind.

Wholesale VoIP Versus Paying Per User

StrategyDriven Editorial Perspective | Wholesale VoIP Versus Paying Per UserIn the VoIP world, there are two types of pricing models: Paying per user and wholesale pricing. With VoIP termination taking the telecom industry by storm, and it’s continuing to grow each year, carriers are looking for ways to woo customers by offering a competitive advantage.

If you’re in the market for a VoIP service, let’s look at which model is best for your needs.

The Wholesale Model

VoIP companies seek to deliver their services to the broadest possible customer base, and for many, wholesale is the way to achieve that end. Wholesale or reselling telephone service for a VoIP company continues to grow in popularity because it offers an ideal balance for companies looking for profit and market control.

One characteristic within the industry is the division of consumer demand and the fast-paced changing of the industry, and wholesale is better able to balance the two.

Pay Per User Model

Pay per user means exactly what it says, in that you’re paying per person who uses the service or for minutes used. However, the typical business has a variety of telephony needs from its IT department to its sales staff.

For example:

A salesperson may use 1,000 minutes per month while someone from IT might only use 100. So when you pay per user, you’re paying for minutes you don’t need or won’t use.

If you took everyone’s minutes they used and added them up, you will see how much you could save that paying per user isn’t the most cost-effective model.

Another thing to beware of is the unlimited plans because when you read the fine print, you see they’re anything but unlimited. Cell phone providers are notorious for offering unlimited plans but then throttle the speed when you reach a data cap.

VoIP providers are no different.

They may sell you on unlimited minutes, but rarely do you get a plan without caveats. The best you can do in these situations is to compare pricing and go with the company you feel offers the best value for the dollar.

How VoIP Calls Are Charged

With traditional phone lines, the call travels over copper wire, which is usually installed and owned by the phone company.

With VoIP calls, your data goes over an existing data network, which the user pays to their ISP. Unlike traditional phone companies who have to lay the wire, the VoIP doesn’t have to build out much infrastructure.

For consumers, VoIP calls are charged much like traditional phone services in that they offer monthly service fees for a limited amount of minutes and charges for additional minutes if you go over.

Also, many plans offer unlimited calls or free long distance for select countries. These plans are often the best choice for consumers because they typically don’t use a lot of minutes today, especially with texting, emailing, and technologies like FaceTime available.

For companies, VoIP providers might offer pay-as-you-go or pay per minute or the aforementioned unlimited plans. Some providers charge ‘by the seat’ or by how many people access the system.

Demand for Wholesale

As the VoIP industry grows, the demand for rapid change, services, and adaptation grows too. Today’s customers are more tech-savvy and need a variety of options like messaging, telephone conferencing, apps, and device capabilities.

These demands force the industry to evolve and compete, which makes it better for consumers and enterprises who want to jump into VoIP as an option.

According to, “Consumer VoIP adoption will drive wholesale VoIP revenues to $3.8 billion by 2010 from $1.1 billion in 2006.” They also say that small businesses are driving the majority of growth in the US VoIP industry.


It’s clear that wholesale VoIP termination is a force to consider in the VoIP space and that companies are becoming smarter about offering wholesale to the enterprise as an option over per user.

What To Look For In VoIP Wholesale Service


The first thing to look at when considering a provider is if you have enough choice with your provider or providers. If you’re an enterprise user, having flexibility is crucial to your operational efficiency and your bottom line.


One thing that many providers lack is number porting. Look for a company where number porting is automated, which is crucial to saving you time and eliminating mistakes. Another automated task to look for is automated alerts that point out abnormal usage or possible fraudulent activity.


How much control do you have over your data and the services you use? While having a company that offers packages that are ‘plug-n-play,’ it’s also vital to maintain some control yourself.

VoIP integrates well into the consumer and enterprise world and is no longer a niche product but a necessity. Do your research to find the best provider for you and ask what services you need before you begin your search.

Five Elements to Consider When Organizing a Trade Show

StrategyDriven Marketing and Sales Article |Trade Show|Five Elements to Consider When Organizing a Trade ShowOrganizing your very own trade show can be an exciting experience, but it can also prove to be extremely daunting if you have never planned a professional event before. You’re going to have to delve deep into your skill sets if you want to pull off your event with professionalism, and wow those who will be attending. While the number of tasks that you may be faced with in regards to planning your trade show event may seem overwhelming at the start, this article should come in useful to help you pinpoint the key elements that you need to bear in mind, in order to ensure that your trade show event is a roaring success.

Here are five main tips to take into consideration:

1. Planning is essential

While you may be excited to jump head first into the trade show event without second-guessing your decisions, it’s likely you’ll face dilemmas later on down the line. Planning is essential in order for your trade show to be a success, as well as keeping your stress levels to a minimum.

Draw up a plan of action that determines the entire project specification, the marketing techniques you’re going to use, and your final budget to ensure that the step-by-step process of the project runs smoothly without any hiccups.

2. Secure a convenient location

While you may be focused on the event itself, what you need to be aware of is that the location of your venue is everything—especially if you’re planning on securing a huge number of exhibitors and attendees. Ensure that your venue is the correct size (neither too small, proving it difficult for everyone to be accommodated; or too large, giving the illusion of the event being unsuccessful and sparse) and within easy reach for your guests to attend without difficulty.

3. Instruct your staff accordingly

Those in leadership roles should instruct staff on how to behave accordingly. First impressions are everything, therefore, all those who are associated with your company should act professionally at all times, that is, in terms of their body language, facial expressions, and their willingness to communicate with those who are in attendance.

4. Provide food and entertainment

If you don’t look after your guests, you may encounter some complaints, especially when they have spent hours venturing around the different stalls and need some time out to revive. Buffets or packed lunches are always extremely convenient food options for trade shows, so attendees can pick up a snack whenever they choose.

To keep your attendees interested in the event, always make sure to provide suitable entertainment for your target audience. Consider renting trade show games to engage your visitors and build relationships between them—after all, networking is an integral part of any successful trade show, and can create an extremely positive atmosphere.

5. Follow up after your event

Once your trade show has come to an end and all your hard work has paid off, it’s extremely important to do a follow-up with your attendees and traders. Doing so builds on the relationship between your company and sellers, as well as getting the chance to receive feedback that will come in useful for future trade show events. Ensure that you offer gratitude to those who have attended, in order to put forward a positive impression of your company.

Essential Digital Tools For Non-Profits

StrategyDriven Managing Your Business Article |Non-Profits|Essential Digital Tools For Non-ProfitsRunning a non-profit can be challenging enough without being able to rely on profits and consistent paying customers, which is why there are plenty of excellent tools designed to make your non-profit excel without paying the same prices that massive corporations do. If you’re looking for your non-profit to be as successful and as rewarding for its clients as possible, here are the essential digital tools you need to know about.

Make Donations Easy

Donations are a massive part of any non-profit, so it makes sense that one of the main tools you want to invest in is a way to make them as easy as possible. Instead of shaking a collection jug as passersby on the high street, you can reach people from the comfort of their sofa watching football.

Donation software makes it possible for millions of people to feel charitable, and the best of this software can set a page up in fewer than 15 minutes. If you’re still not convinced, there are more than 7,000 non-profit organizations worldwide who use this software, and they can embed your forms or popup widget to make it easily accessible for those who are feeling generous. There are paid and free services, so take your pick of whichever works best for you.

Keep Systems Up and Running

With so much to take care of while running a non-profit, you can often neglect other parts of the organization. If you’re going to make the most of digital software and services, then Non-Profits IT support is crucial.

This means you have one less thing to worry about while you do your campaigning, and they can also solve any issues as soon as they arise, often with 24-hour support, seven days a week. With everything running smoothly, you can focus your energy elsewhere and focus on making your non-profit as fantastic as it can be.

Keep Subscribers In the Loop

Services such as Mailchimp or any of its competitors are a fantastic way of keeping your subscribers firmly in the loop when it comes to what you’re doing, what you plan to do next, or any other big news you want to share, especially at the end of a highly successful campaign.

It’s too easy for donors to forget about non-profits they were once so passionate about. However, with a dedicated email and newsletter service, you can ensure that the good news spreads sufficiently, and you can also reach out to other potential donors to help you fight for your cause. With such an excellent tool for marketing automation, you can also get a wide range of data and information about your subscribers.

Final Thoughts

A non-profit still needs to keep up with advancements in technology and the potential that it can offer if it wants to demonstrate that it can make a difference. By investing in the best and most essential digital tools, you can guarantee that your organization keeps on changing the world and committing to causes on a local, national, or even global scale.