StrategyDriven Entrepreneurship Article

Enhancing Your Small Business’ Curb Appeal

StrategyDriven Entrepreneurship ArticleA lot of business owners underestimate the importance of their curb appeal. This is what people see when they first approach your company. You know what they say – first impressions count! You don’t get a second chance to make a first impression, which is why the curb appeal of your business is of paramount importance. You want to give off a professional and strong impression, and there are a number of different ways you can do this. So, let’s take a look…

Consider the front door – There is only one place to begin, and this is with your front door. After all, this is arguably one of the most visible parts of your company. If your business’ front door is starting to look a bit dirty and dull because of pollution from the street, it is certainly time to make some changes. Getting the door professionally cleaned is the minimum you should do. A replacement is usually the best solution.

Paint new lines on the parking lot – This is something that is very simple to do, yet very effective. This straightforward DIY job can give your business a new and fresh look while also making sure the parking lot is a lot easier to navigate. It is a good idea to seal your coating of paint to ensure that potholes and cracks do not occur.

Invest in landscaping services – There is no substitute for enlisting the assistance of professionals. If you have a considerable outside space surrounding your business, commercial landscape design is a must. Landscapers do much more than creating an attractive outside space. They create a space that is easy for you to maintain and represents your brand identity. They will take the time to get to know your company so they can create a design that fits in with your brand and will impress your target consumer based.

Visible signage – What is your business signage like at present? Is it bold and striking? Is it easy to read and see? If not, then you have a big problem! Make sure the signage is easy to spot, easy to read, and big in size.

Add a few plants – Last but not least, do not underestimate the power of a bit of greenery. A lot of business fronts look dull or plain. This is where plants come in. They can bring your outdoor space to life, making a massive difference. Go with potted plants because they are a lot easier to maintain. You may even want to consider fake plants if you do not want to deal with the maintenance side of things.

As you can see, there are many different ways that you can enhance the curb appeal of your business. If you follow the suggestions that have been presented above, you will notice a considerable difference in terms of how your business appears and, consequently, what potential customers think of it. Do not undervalue just how critical this is.

StrategyDriven Leadership Inspirations Quote

Leadership Inspirations – The First Step

StrategyDriven Leadership Inspirations Quote“The distance doesn’t matter; it is only the first step that is difficult.”

Marie de Vichy-Chamrond, Marquise du Deffand (1697 – 1780)
French hostess and patron of the arts

StrategyDriven Corporate Cultures Article

The Big Picture of Business – Pave and Refine the Company Way, Corporate Culture

StrategyDriven Corporate Cultures ArticleI was at a service counter, and the clerk was bad-mouthing the customers. “I don’t know what their problem is,” he declared. “Every one of them has a problem today.” He then pointed to others standing in line, not yet having been served. He added that “every one of them has a problem.” No, he has the problem and is projecting it on the paying customers. Each clerk at that company makes their personal behaviors the norms at their desks, and this is one of the largest organizations in America.

As customers, we smile and give positive strokes to those serving us. When you say to a clerk what a beautiful day it is, the lazy ones will reply, “Yes, I can hardly wait to get out of here and enjoy it.” The better response would be: “It is a glorious day because customers like you choose to visit us.”

Customer service must be constantly addressed and improved. Above that, Customer Focused Management needs to be implemented, meaning that all actions and decisions should be tied to customer outcomes. Above that, corporate cultures need to be fine-tuned, in order to avoid situations where customers are put on the defensive or made angry.

Corporate cultures are rarely nurtured. They evolve, meander and veer off course. Biggest cause of the problem is where individuals bring certain demeanors and behaviors to the company, and these traits often erode the positive and pro-active actions.

Warning signs for sluggish corporate cultures:

  • Where people take on negative attitudes.
  • Where employees spend too much time on what is best for them, instead of the customers.
  • Where mid-managers buy the hype of the marketing slogans but stonewall the progress that would enable the company to live up to its claims.

A company’s way is built, nurtured, recognized and implemented. In steering company cultures back on course, I recommend several steps in the process:

  • Discourage street talk, slang and trite phrases out of the mouths of your staff when interfacing with customers.
  • Write your company’s own service lines. Do not harass customers with tired questions like “are you finding everything.” Instead thank them more often and early in the transactions.
  • Declare personal cell phones, on-line shopping and the like to be off-limits in locations where customers are. They cannot see distracted employees, nor should your company tolerate it.
  • Hold training about personal demeanor.
  • Show individuals how they embody the whole of the organization.
  • Cut the weeds who will bring down the standards of the company and cast doubts on your team.
  • Celebrate great customer outcomes.
  • Honor the employees, who in turn honor the organization.
  • Since 92% of all problems in companies stem from poor management decisions, do a better job of training managers to be leaders.
  • Always recognize the Big Picture aspect to all business decisions. Each one influences the other and the whole of the enterprise.
  • Always remember and trust that the customer is king.

Everything we are in business stems from what we’ve been taught or not taught to date. A career is all about devoting resources to amplifying talents and abilities, with relevancy toward a viable end result.

Business evolution is an amalgamation of thoughts, technologies, approaches and commitment of the people, asking such insightful questions as:

  1. What would you like for you and your organization to become?
  2. How important is it to build an organization well, rather than constantly spend time in managing conflict?
  3. Who are the customers?
  4. Do successful corporations operate without a strategy-vision?
  5. Do you and your organization presently have a strategy-vision?
  6. Are businesses really looking for creative ideas? Why?
  7. If no change occurs, is the research and self-reflection worth anything?

Failure to prepare for the future spells certain death for businesses and industries in which they function. The same analogies apply to personal lives, careers and Body of Work. Greater business awareness and heightened self-awareness are compatible and part of a holistic journey of growth.

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

StrategyDriven Business Performance Assessment Program Article

Smoothing Out Some Processes

Think about how your business is run as a whole. We know that there are going to be some areas that just don’t flow. Some areas that might be holding you back somewhat. We’re sure that you want your business to be a perfectly well oiled machine, but the truth is, it just isn’t going to happen. Sometimes, your business is just going to stay a little rough around the edges. But, as long as you have the main internal processes smoothed out, then your business should be able to go from strength to strength. Plus, we think we know a few different areas that your business might be struggling with a little. And, what’s even better, we think we know a few ways that we can iron out the processes so they’re crease free. If your business needs a little bit of help, have a read of the pointers we’ve got below, and see if we can smooth out those processes for you!

StrategyDriven Business Performance Assessment Program Article
Smoother Sales

You should always be looking for some smoother sales when it comes to your business. There’s nothing worse than delay after delay happening to your company, but, it’s something that a lot of business owners actually have to deal with. So, if you want smoother sales, one thing you could try is a new point of sale for your small business. This is going to be perfect for those of you who have a shop floor where you make your sales. It works by giving you a system on a tablet that you can use in your store. It connects to card machines, and is easy to use. But, it doesn’t stop there. It will then allow you to analyse your finances for the day, and then allow you to see your profits and losses. It will also allow you to manage your inventory. So, as an all rounder, this really will smooth out your sales processes in store, as everything will be on one app.

Smoother Management

Management of your company is one of the biggest areas that you’ll have to manage, and you’re already going to be fully aware that it’s not as easy as you would think it would be! If you want to do this right, you’re going to have to find out where your flaws are at the minute. For a lot of companies, we believe that a lack of communication is to blame here. If you’re not communicating down the chain of command, you’re going to have a shambles at your feet. The more you talk about problems that people are having, the better you’re going to understand the company, and the better you’re going to be able to manage.

Smoother Marketing

Smoother marketing is essential if you want your company to grow. If you aren’t really putting much effort into a campaign at the minute, then this is what needs to change. You need to have a clear marketing plan, and the best way to do this is to get in touch with a marketing company who is going to run a good campaign for you. If you want your marketing campaign to work, you’re going to have to have a good company to carry you!

StrategyDriven Professional Development Article

How To Decide If Working Abroad Is Right For You

StrategyDriven Professional Development Article
When looking to move abroad for a job opportunity, you’d be forgiven for succumbing to the stress of the entire process. When moving in general, there is plenty you need to consider but when it comes to going overseas, you could have to think about visas, location, language and even culture.. To get you started, here we are going to help by looking at how to decide if working abroad is right for you.


When looking to make the move abroad for work, finding the right location for your new home that isn’t too long of a commute away from your new workplace is a must. With thorough research into your new location, you can make the move a success with relative ease, helping to ensure that you are buying a property that is in a nice area with all of the necessary local anemities nearby. The research will also help you to find out more about the area so you can settle in quickly after your move.

It is also important to make sure you research in great depth. After all, you’ll be moving here, not just jetting off for a holiday! It is important that you pack what you need for every weather condition such as wetsuits in the summer and coats for the winter as you will need to be prepared for anything. The more research that you put into your location, the more likely you are to settle in comfortably.


When moving abroad for a job, it is important to look into every aspect of the role as this could be the difference between accepting the offer and staying where you are. Moving for work is no menial matter and it is therefore important to make sure that the move is worth your while with opportunities for progression in your field. If there is room for progression and you feel like this would be an unmissable opportunity, then it is well worth moving. However, if the job that you are being offered has no room for progression or you’re apprehensive about what you are being offered, it may be worth rethinking.

Additionally, the economy of the country you are moving to should be a contributing factor to our decision, as there may be limited chances for you to progress due to the state of the economy. What’s more, the exchange rate for all your finances could cause you to lose money so take this decision with care in these instances.


When organising to move abroad, it is important to ensure that you are thinking about every element of the process and this includes your finances. The exchange rate into the currency, the cost of housing and the price of other additional taxes are all important to research and calculate before you move, as they can make moving abroad very expensive. With plenty of financial advisors available to help you, it is made a lot less stressful to ensure that you have all your finances sorted and secure for if you decide to move.

It is important to also ask your potential new employer how much you will be earning before you accept. This will help you to work out what you can afford and ensure that the move is cost effective for you as this could be a main contributing factor to the job role not being quite right or worthy of a relocation.

With all this in mind, it is important to really consider the job role that you are looking to take before you take it to ensure that it is right for you and will leave you as financially stable as possible.