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Digital Marketing Tactics You Must Avoid

StrategyDriven Online Marketing and Website Development Article |Digital Marketing|Digital Marketing Tactics You Must AvoidWhen trying to get noticed online, it’s easy to resort to desperate measures. Here are just a few ‘desperate’ digital marketing tactics that could end up annoying consumers, as well as a few tips on what you should do instead.

Keyword stuffing

Keyword stuffing involves stuffing as many keywords into an online text as possible. The intended purpose of this is to boost one’s search engine rankings. However, keyword stuffing can often have the opposite effect – most algorithms will negatively rank your content if it comes across as too keyword-heavy. Excessive use of keywords also doesn’t look natural and could make text hard to read.

You’re much better off hiring an SEO expert and finding more subtle and natural ways to boost rankings. This could include off-page SEO and maybe even ways to improving your site’s speed.

Buying followers

Having business social media accounts with lots of followers can make your company look popular and successful. However, you need to be careful about how you acquire these followers. If you choose to buy followers, you’ll be deceiving people. Such followers are also likely to be inactive accounts, so may find that you’re not getting much interaction with your posts despite having so many followers.

There are many organic ways to build followers – such methods may be much slower and not always guaranteed, but it’s much more honest. Paid social media ads is just one example.

Faking reviews

Writing fake positive reviews of your company may seem like a way to quickly restore your reputation, but there are dangers to telling lies. If people find out that you’re lying, they’ll mistrust you even more deeply. You’re also lying to yourself by writing faking reviews of your company – and you’ll likely be left feeling guilty.

Rather than writing fake reviews, you should focus on encouraging happy customers to leave genuine positive reviews. There are lots of ways to encourage positive online reviews.

Pop-up ads

Pop-ups can be intrusive and irritating. This can be particularly the case with multiple pop-up ads. There are times when pop-ups can be used productively such as getting people to sign up to your mailing list or accept cookies. However, pop-ups of promotional deals and adverts can feel a lot like the virtual equivalent of hassling someone in a shop.

Try to use pop-ups sparingly and sensibly. A pop-up doesn’t have to take up the entire screen and you can trigger them to appear at different times.

Email spamming

Email marketing can be an effective way to convert customers. However, you should be careful of how many emails you’re sending per week. Several emails per day could be seen as excessive and you could find that you’re flooding their inbox. If they receive too many emails from you in too short a space of time, you could find that they unsubscribe.

As a small company, there may only be a need to send two emails per week. Focus on quality over qu

7 Healthcare Industry Trends for Employers to Keep a Lookout For

StrategyDriven Managing Your People Article |healthcare industry trends|7 Healthcare Industry Trends for Employers to Keep a Lookout ForThe United States is under pressure to hire at least 2.3 million health care workers by the year 2025. Part of this need is fueled by the growing aging population. With these persistent shortages in the health care sector, there’s a need for stakeholders to focus on innovative ways of bridging the gap in human capital.

As a healthcare provider, you must pay attention to the healthcare industry trends. You don’t want to be caught flat footed as patterns related to administration and labor in the health care sector shift rapidly. Here are some of the key trends you can look out for in 2020.

1. Artificial Intelligence

No industry can speculate about the future without touching on the impact of artificial intelligence. The health care sector is not an exemption. AI will change how you run your routine activities for the better.

AI will also have a critical impact on opening the avenue for people and technology to connect. You can expect notable improvements in healthcare delivery through this convergence. Consequently, there’ll be easier monitoring and analysis during the process of health care delivery.

You can expect to have the best tools to handle patients as AI revolutionizes the sector. Artificial Intelligence will also help in curing the current shortage of health professionals in the United States. But are you ready for this significant shift?

You may need to prepare your organization for the transformation that AI will have in the industry. Part of this prepping may include recruiting tech-savvy employees. You may also need to invest in research to ensure that you’re up to date with the technological advancements in the sector.

2. Out of Hospital Care

Your approach to health care is about to change in a way that will disrupt routine operations. In-patient services, as we know them, often involve admission into a health care facility during the time of treatment. But with the evolution of digital health, out of hospital care may soon ouster the in-patient procedure, albeit not entirely.

The rising costs of in-patient care have become a constant barrier to medical access. Such concerns are fueling the growth of out of hospital settings as patients seek alternative care.

Digital health platforms have become critical drivers of this health care evolution. Devices, such as the RPM devices, telehealth platforms, and mHealth applications, will define the future of out of hospital medical services.

You may need to keep track of such healthcare industry trends and invest in digital health if you’re keen on remaining relevant. Employers may need to train their staff on the relevance of digital health. You may also need to focus on the recruitment of employees with the capacity to steer the digital health transformation process.

3. The Emergence of Block-Chain

How much data is in your possession currently? Well, most health care providers grapple with the large volumes of data in their databases after years of record keeping. Records are an essential part of the health care delivery process, considering the delicate nature of the health care industry.

But this data storage headache will be a thing of the past soon. The introduction of the block chain system will revolutionize how you store digital data and significantly reduce your space-related concerns. Blockchain systems ease the process of storage, retrieval, and distribution of data.

You no longer have to worry about the transfer of data across the various departments within the organization. With blockchain, you also don’t have to worry about the limitations of compatibility. Such efficiency in data sharing will improve health care delivery processes.

As blockchain systems become commercially available, employers in the health care setting will need to train their staff on the operational dynamics of the systems. Employing highly innovative individuals will be crucial in making blockchain systems a useful tool.

4. Innovations in Care Models

The traditional patient was a passive observer with fewer expectations from caregivers. But the current and future patients have a common characteristic. They are overly involved in the healthcare provision process.

Such a trend will lead to a higher demand for transparency as the ecosystem changes. You may need to orient your staff towards embracing future-focused care models, which focus on personalized products. Such models will ensure that the organization stands out as being in touch with the health needs of modern patients.

You may need to invest more in virtual care technologies. For instance, modern virtual techniques are critical when handling matters related to consultancy. Such models ensure that you remain responsive to your patient’s needs.

5. The Demand for High Capacity Human Talent Will be among the Key Healthcare Industry Trends

The wave of technology and innovations is unstoppable. But as you focus on your investment in research and design, you must also think about recruiting top talent into your organization.

It would be best if you had such exceptional human talent to keep the wheel of innovations and stellar performance going. But most health care providers grapple with how to attract top talent in the healthcare field. Once you figure out how to address this common concern in the US healthcare system, you’ll be on a path to higher levels of efficiency and quality health care delivery.

6. Voice-Based Virtual Assistance

The United States’ aging population will continue to increase as more baby boomers hit 65 years and above. Health care for these elderly individuals will move more towards home care as chronic ailments affect their mobility.
As such, more healthcare providers are moving to invest in virtual assistants, with the capacity to provide health care support to the elderly at home. As voice assistants move towards handling more sophisticated health needs, you may need to focus on training and skills enhancement to ensure that your organization remains relevant.

7. Virtual Health Care Management

No one thought the health care delivery process would get here, but this trend may catch up sooner than you would think. As telehealth becomes an ever so present reality, the focus will now move towards virtual management of health care.

Imagine owning a health care facility without the intrigues of a physical footprint? Well, this may become a probable outcome soon. But you’ll need to invest in the right people to handle such a sophisticated functional approach.

With more medical schools offering courses in such futuristic health care trends, finding a suitable virtual health care manager will require a thorough recruitment process.

Out With the Old And In With the New

The only constant thing in any industry is change. As the health care sector moves into a new decade, these seven healthcare industry trends will make a critical difference. You may need to take cognizance of such patterns and prepare your organization for the effects the trends will have on service delivery.

Explore our other posts for more insightful content.

Eforms 101: Everything You Need To Know About eForms

StrategyDriven Managing Your Business Article |eForms|Eforms 101: Everything You Need To Know About eFormsEach year, businesses in the United States waste about $8 billion managing paper alone. It’s a shocking statistic, given the amount of lip service business owners around the country pay to innovation. The age of 3D printing has been around for a while, yet the vast majority of businesses are still stuck on technology invented millennia ago.

One of the primary uses of paper in businesses is for creating forms that help collect information. Businesses of all kinds need to gather statistics regarding their customers and input it in their database.

Unlike eForms, handwritten forms tend to complicate things. Not only do they get lost easily, but they also become skewed. Moreover, handwritten forms are very susceptible to damage. It’s the reason more businesses are turning to electronic forms to gather and store information.

But what is an eForm? More importantly, how can electronic forms benefit your business? How do you make the transition from paper-based forms to eForms?

In this definitive guide, we give you eForm 101. Keep on reading to learn more.

What Is An Electronic Form?

An electronic form (eForm) refers to a computerized version of a form that’s paper-based. In various industries, eForms play a significant role in helping a company achieve compliance. They also help provide customers with a record upon the completion of a job.

How can eForms Benefit Your Business?

Most of the processes in your businesses rely on forms. By choosing to use eForms, here are six benefits you stand to gain:

1. You Get To Eliminate Paper from the Start

Eforms are much more than electronic versions of paper forms. They effectively capture and integrate essential data with critical business systems that you can use to run your organization. By capturing and distributing data electronically from the beginning, you can streamline processes, cut costs, and boost efficiency.

2. They Enable Quick Release Of Essential Business Information

The biggest percentage of the information you need to run your business is often trapped on paper. If you can capture all that information and move it into your core business systems, it becomes easier to shorten cycle times and lower your operating costs.

3. Electronic Forms Improve Data Accuracy

Certain features surrounding eForm information such as auto drop-down lists and completion guides help in capturing data accurately. Electronic forms can effectively auto-populate fields based on previously entered data. Since there’s no need to enter data manually from a paper form, there are hardly any data entry errors or losses.

4. Electronic Forms Make It Easy To Automate Workflow

Upon submission, eForms enable the implementation and automation of workflow depending on a company’s business rules. Applications by your personnel can easily be sent to the relevant HR staff for review. Sales orders can be distributed to the manager for approval, while the finance manager can promptly receive credit applications to review and approve.

Implementing an automated workflow in your business increases speed and accountability.

5. Electronic Forms Are Easy To Design and Set Up

You don’t need any programming skills to design, create, or publish eForm details. Currently, there’s a myriad of eForms software solutions that provide helpful features like prebuilt field validation controls, drag, and drop, and group controls. These features ensure highly sophisticated layouts that have hassle-free design and implementation.

6. You Get to Realize a Quick Return on Investment

Electronic forms typically deliver a considerable ROI within months, depending on the number of forms you process in your business every month. Eforms can radically reduce form completion, processing, and correction costs. All other paper-related expenses like supplies, transportation, and storage are altogether eliminated.

Where Can You Use Electronic Forms In Your Business?

Regardless of the type of business you run, there are many areas where you can embrace eForm technology. Here are some of them:

  • Human Resources: You can use eForms for position changes, timesheets, vacation requests, and employee reviews.
  • Accounting: eForms are ideal for expense reports, purchase orders, mileage reimbursement, and capital expenditure reports.
  • Engineering Department: Use electronic forms for engineering change orders, defect tracking, and requests for product enhancement.
  • Manufacturing Department: In this department, electronic forms can help in employee training certification, survey forms, safety inspections, quality assurance, and document change requests.
  • Customer Service: eForms are perfect for survey forms, incident reports, customer service requests, and customer warranty requests.

Choosing the Right eForm Software

As mentioned earlier, there are lots of eForm builder software solutions for businesses of all types and sizes. To select the ideal one for your needs, consider the following factors:

  • Cost – If you operate a small business, a cloud-based solution is best for your business functions. That’s because you won’t need to worry about purchasing or maintaining hardware, and the cost of the software will depend on how many people use it. For a bigger business with particular security concerns, an onsite solution may make more sense.
  • Ease of Use – The primary goal of downloading an app is to simplify tasks. The last thing you want is a software solution that has a steep learning curve. Opt for a solution with a friendly and intuitive user interface, not a technical one that takes you ages to understand.
  • Customization – Every business is unique, so your forms will be unique. Veer away from software that locks you into specific templates and designs. Choose forms that allow you precisely as you visualize them.
  • Customer Support – Before choosing a form builder software solution, take a look at case studies and customer testimonials to get a good idea of what to expect. You can even call their technical or customer service contact to get an experience of how they handle their clients’ issues. Generally, you want an assurance that you can easily reach customer service should the need arise, and that they won’t abandon you as soon as you’ve purchased their software.

Time to Go Paperless

As more companies strive towards becoming entirely paperless, eForms are increasingly becoming the ideal choice for businesses around the globe. Not only does going electronic reduce costs associated with the printing, distribution and storage of paper, but it also improves workflow in your business.

Would you like to read more great content like this? Please keep visiting our blog.

How to Choose the Best Accounting Software for Your Small Business

StrategyDriven Managing Your Finances Article |accounting software|How to Choose the Best Accounting Software for Your Small BusinessWhile only 1 in 100 small businesses get audited each year it is still a good idea to have top-notch accounting software to document your business activities.

If you are a small business, chances are you don’t have a degree in computer science or accounting, so how do you choose the right software for you? Read on to learn how to choose the right accounting software for your small business.

How to Choose The Best Small Business Accounting Software

If you are an entrepreneur, chances are you are looking to keep overhead costs low and profits high. You also have limited time and resources, so hiring a big accounting firm is out of reach. This is where accounting software can help.

Small business accounting software can help you keep track of your income and expenses and depending on the program integrate with your other company activities.

For example, Quickbooks point of sale integrates POS and accounting into one place making it easier for you to manage your retail company.

Step 1: Take the Time to Identify Your Accounting Needs

What kind of company do you run? Is it a brick and motor retail space with a point of sale and inventory needs? Are you a 100% virtual reseller that takes donations?

Regardless of your company set up, you do have unique accounting needs. Identify them so you can choose a software that meets them. Many of the software programs on the market have the ability to integrate with other programs, such as customer relationship platforms.

If you are already using some of these other programs make sure the accounting software you use integrates with them. You do not want to have to enter data into two locations, it takes valuable time and can create errors.

Step 2: Project Your Needs into the Future

You probably have a 2, 5 and even 10-year plan for your company, even if it is not written down on paper. As you are looking at accounting software, jot down your plans for the future. Then determine if the software you are considering will grow with your company.

Ideally, look for a software package that is scalable, meaning that it will grow with you. It is great to have all the bells and whistles up front, but why pay for something you don’t need? Scaleable programs will allow you to add features as you grow and need them.

Step 3: How Much Can You Afford

One of the fastest ways to eliminate choices is by price. Determine how much you can afford, and anything that is not in your price range, eliminate. Again, bells and whistles are nice if you need and can afford them.

Budgets often have some wiggle room but make it a rule that if a solution is more than 25% over your set budget, you’ll walk away.

Now that you understand how to choose the right accounting software, grab your computer and start applying this knowledge to your search.

Does Your Small Business Need Support?

If you are a small business you don’t have the resources to hire all the business professionals you need to move your company forward. This is where we come in, StrategyDriven provides business leaders with the planning and execution advice, tools, and practices needed to achieve superior results.

We take the time to learn your company’s mission and vision. Then, armed with our highly experienced and educated staff, we develop a clear, forward-looking strategy unique to your companies needs.

A plan is only as good as the activities you implement, so we translate that plan into the day-to-day activities you need to make that plan a reality. We can help with choosing accounting software, creating disaster recovery plans, and help with all aspects of program management. Contact us for the out of the box ideas your small business needs.

Why Data is Vitally Important to Your Business

StrategyDriven OPM (organizational performance measures) Article |importance of data|Why Data is Vitally Important to Your BusinessBusinesses have always understood the importance of data and how it relates to their success. From the very beginning, companies knew they needed to understand the market and their customers to make money; the difference was, back then, collecting and accessing data wasn’t easy. That’s not the case today, as technology has helped automate many aspects of data collection, allowing companies of all sizes access to useful information. In fact, nowadays, we have access to so much data, the bigger problem is knowing which data to use and how best to interpret it.

For data to be useful, you have to be able to turn it into actionable insights, and this is where the challenge lies for businesses today. If your company can learn to make better use of its data, it can have huge benefits across your organization.

Decision Making

We make decisions based on the evidence we have available to us. In theory, the more evidence you have access to, the easier it is to make the correct decision, but this is not necessarily the case in real life. When you have an unlimited amount of evidence, it makes it far more challenging to find evidence that will lead you to the right decision. To find the most pertinent evidence to make more informed choices, your company needs people who understand data and know how to apply that data.

You can have all the data in the world, but if you don’t have employees who understand things like SQL join types and can interpret the data, it’s of limited use to your decision-making process.

Problem Solving

Without the evidence that data gives you, it becomes more difficult to spot potential problems and find solutions to fix them. Even the most straightforward processes create data, and this data can help you when problems develop with that process. When you scale this up over an entire business, the data allows you to better understand and solve the issues affecting your organization.

Track Performance

Being able to see how we’re performing against our goals is a crucial element of business success. When correctly interpreted, data can allow you to see how you’re performing in key areas. The insights you gain will enable you to evaluate all areas of your business without any complications. The right people will be able to turn vast amounts of complex data into easy to understand performance metrics that everyone can use.

Improve Processes

This information allows you to make the changes that improve processes across your business. Small changes can have a big effect on the efficiency of your business, and we all have access to the kind of data that can lead to these changes. The challenge is finding the right people to turn that data into actionable insights. The evidence you need to make informed business decisions is there in your data; you just need to be able to find it and use it effectively.

No matter what size your business is, data can play a crucial part in your success.