Reaching your target audience can often be a struggle. For a business just starting up, understanding how to best achieve this goal is vital in the early days. Start on the right foot and spend time, money, and resources focusing on appropriate ways to reach and appeal to your target audience. Below are a few handy suggestions for implementing the best strategy going forward.
Defining your target audience
Before you do anything else, you need to take time to work out who your target audience actually is. By identifying your target audience, you can begin to understand the niche that your consumer would fall into. With this knowledge, you can ensure your marketing activities will reach these people. Factors to research include:
- Demographics – gender, age, profession, income
- Psychographics – values, attitudes, likes/dislikes, how they think/purchase
- Behavioral – the way they consume media and data. Is it offline/online? Any key sites or publications?
Once you have a strong understanding of the above you can begin to tailor your marketing, so you can directly connect your audience.
Reaching your target market
Now that you are familiar with the behavior and demographics of your target market, you can look into the best ways to reach them. For some, this will involve offline marketing techniques such as direct mail marketing, word of mouth, newspaper campaigns, and billboards. However, an overwhelming majority of marketing these days takes place online. Your digital marketing campaign needs to be top notch for audiences to discover you among the competition you’ll likely be facing.
Digitally reaching out to your audience
This technique may seem old hat to some, but email newsletters are still a simple, cost-effective way that you can directly reach out to your audience. You can deliver targeted messages efficiently and it won’t need a big team to implement. You can keep content simple and create instant impact with broad reach. Be aware of the GDPR regulations; but apart from this, the world is your oyster.
According to Econsultancy, ¾ of companies agree that email offers ‘excellent’ to ‘good’ ROI. Active email accounts are expected to hit 5.6 billion by 2019.
Facebook / Instagram ads
Social media marketing is the current trend that looks like it’s here to stay. With constant updates and content to capitalize on, such as Insta Stories and Facebook Live Video, it has never been easier to tap into audiences. Keep your social media pages current, looking out for opportunities to through hashtags, for example, and spend resources on fresh, visually appealing content that will get your target audience stop scrolling and pay attention to you.
Search engine marketing
Search engine marketing is paving the way for businesses to find their audiences. Having an intrinsic understanding of who your audience is can assist you in more ways than one. You will be able to identify not only what your target audience is searching for, but how they are searching. Through keyword research and analysis and Google Ads campaigns, for example, you can ensure your business is right where it needs to be for customers to find you. Get a team behind you and visit digitalmarkgroup.com. Outsourcing will provide you with the expert knowledge to take your campaign the extra mile.
Banner advertising works by providing a visual ad that links to your website and is intended to generate traffic. This type of display advertising relies mainly on aesthetics. It promotes your services like a physical banner or poster, but is instead visible on another web page. You can use advertising networks to assist you in creating the ads. Used effectively, this are a great way to share your services through sharp visuals that are designed to attract your target consumer.