If you haven’t started to make “green” changes in your business yet, then it’s time to start now. When it comes to your business, it’s not just about contributing to the sustainability of the environment as there are many benefits to your business as well and many reasons to go green.
Contribute to the Sustainability of the Planet
Let’s start with the most compelling reason for making your business greener and the most obvious one. We all know that the planet is changing and that we need to do our bit. Going greener can benefit our health, it can help endangered species and provide a better future for the next generations. Most people know about this now, and companies are doing what they can. From Starbucks providing incentives to bring your own reusable coffee cups, to other companies working on ways to use recycled frack water or non-potable brine for fracking. No matter what business you work in, there is something you can do to help, so it’s time to work out what that is.
One way that you can go green in your business is to minimise your power usage – and the good thing about this is that it will save you money too. It might seem like a cost at first to switch to energy-saving light bulbs and upgrade to other more energy-efficient equipment where but over time it will save you a lot of money. You could try converting a paperless office which will save you money on paper, printing supplies and filing cabinets too.
Green strategies often equal tax deductions. Renewable energy will mean savings not just for now, but for way ahead into the future, and the government wants to encourage and are providing incentives to do so.
Builds Your Reputation
Today consumers are pickier over who they choose to buy from and give their money to. This applies to millennials in particular, who would spend more on the same product if the company they are buying from is more ethical than another. Research shows people now want to do business with merchants, service providers and manufacturers that share their values. It would help if you shouted about the efforts you are making, whether it’s on social media, writing blog posts or advertising your efforts. Let people know so that they can make an informed choice on where and with whom they spend their money.
Helps to Attract Talent
Just as people are picky about who they spend their money with, they are also particular about who they work for. If you want to attract the best talent, then you need to become a leader in your industry and stand out from the crowd. Today, employees are more bothered about being environmentally responsible too, so they will want to work from somewhere that they align with in terms of what is important to them. Make sure your home page, About Us page and blog proudly show that you value sustainability, and any potential employees who share your values will definitely notice.