Alternative Selection Best Practice 1 – Common Assumptions and Variables

Alternative selection requires choices to be made between competing initiatives. Such choices necessitate a common comparative basis on which the value of each initiative is judged. Key to achieving this state is the application of common market and organizational assumptions and variables from which each initiative’s value is calculated. Without this commonality, initiative owners would likely apply assumptions favoring their initiative’s value calculation and thus diminish the leadership team’s ability to compare individual initiative values.


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