One of the best ways to improve your customer journey on your eCommerce site is to ensure your website is easy to use, but where do you start? With so many things to consider when it comes to creating an eCommerce website, you need to ensure you’re putting usability at the forefront of all of your decisions. Whether you’re improving your site navigation or using a trusted checkout provider, doing what is best for your customers is important. With that in mind, here are 4 ways to ensure your eCommerce website is easy to use:
Make The Navigation As Simple As You Can
One of the best ways to make your eCommerce site easy to use is to make your navigation as simple as you possibly can. Although you may want to add in multiple pages for SEO purposes, ultimate your sales will come down to how usable your site is. If your customers are having to click through hundreds of different pages to find what they want, chances are they’re going to look for another stockist before wasting any more of their time. Keep things as simple as you can and you will start to see immediate results when it comes to your bounce rate.
For a guide to reducing our bounce rate, you can visit this site here.
Don’t Use Too Many Pages To Click Through To Checkout
If you want people to have a quick and easy journey through your site, you need to ensure there are not too many pages to click through before they get to the checkout page. Although there may be a number of things you need to confirm, the more pages there are the less likely they are to pay.
Use A Trusted Checkout Provider And Make It Easy To Pay
If you want people to feel safe when they’re purchasing products from your site, you need to ensure you’re using a trusted checkout provider. Often, when it is a provider they don’t recognise or they haven’t used before, you will find they’re less likely to purchase from you due to fear of fraudulent activity. Whether you host your own checkout or you use a gateway service, you need to ensure your provider is as trusted as it can possibly be. For more information about API and gateway services, you can visit this site here.
– Make Returns As Easy As You Can
Finally, it’s important you’re making returns as easy as you possibly can. Although you want to aim for no returns, you need to be sure you’re making it as easy as possible for those that do need to send something back. Whether they find the item doesn’t fit or they ordered the wrong colour – if it’s too difficult to return you may find they’re less likely to purchase from you again.
For a guide to making returns on your site easy, you can visit this site here.
Is your eCommerce website easy to use? What can you do to ensure customers have a positive experience on your site? Let me know your thoughts and ideas in the comments section below.