7 Effective WordPress Website Design Principles to Follow

StrategyDriven Online Marketing and Website Development Article, 7 Effective WordPress Website Design Principles to Follow

If you are looking to start a website, or are in the process of redesigning your current website, it is important to understand some effective WordPress website design principles. By following these guidelines, you can create a website that is both visually appealing and user-friendly. We will go over some of the most important principles to follow when designing your website using WordPress.

1. Muted Colors are the Way to Go

In general, muted web colors work best on websites. These are colors that come from the color spectrum that have been slightly “muted” down by adding gray. Bright colors can be too overpowering and distracting on your site, which is why muted colors are often best for your website. Just make sure not to go too extreme in the other direction by choosing only black and white. Also, be aware of color schemes. The difference between a color scheme and color choices is that a color scheme includes more than one color.

2. Resize Your Graphics Well for Online Use

When designing your site, be aware that you will not always be using it on a large screen. For this reason, it is important to resize your graphics for use online. By maintaining the original resolution of your image, you can ensure that it will not get distorted when used on a smaller screen. That way, your users will be able to view the same high-quality image that you intended them to see.

3. Parallax Effects Are Good But Don’t Overdo It

A parallax effect is a scrolling technique that gives the illusion of depth, dimension, and movement. They have been used on many sites to give viewers an exciting visual experience. While these effects can definitely boost the appeal of your website, be careful not to overdo it. Too much parallax scrolling can become distracting and even nauseating for some users. Find a balance.

4. Fonts Matter

Fonts are a very important aspect of your web design in Long Island. By choosing the right fonts, you can create a unique and creative look for your site. There are many great options out there to choose from, so make sure to take advantage of them. Just be careful not to use too many different fonts. Also, keep in mind that a font may look perfect on your computer, but may not look so great when used on another. So always test it out before making the final decision.

5. Think About a Minimalist Design

Another important thing to consider when designing your WordPress website is a minimalist design. This means keeping the site free of unnecessary graphics and clutter. Too much clutter can get in the way of what you are trying to convey. By using a simpler design, users will be able to focus on your content instead of having to sift through a bunch of other stuff.

6. Incorporate 3D Visuals and Illustrations

3D visuals and illustrations are a great way to incorporate an extra element into your site. Whether you use them for backgrounds or overlays, they are sure to give your site a creative feel. Just be careful not to overdo it with 3D visuals since they can become distracting.

7. Be Consistent

Finally, it is important to maintain consistency throughout your website design. This includes everything from the images you choose to use to the color scheme. By maintaining a similar look throughout your site, you can keep it visually appealing. This will also make it more user-friendly for your visitors.

There are many different things to keep in mind when designing your WordPress website. By following some of these critical rules, you can ensure that your site will be user-friendly and eye-catching as well. If you’re looking to design a WordPress website, you can consider hiring a WordPress web design company that will touch on all aspects for maximum effectiveness and efficiency.

The Impact of Packaging on Your eCommerce Sales

StrategyDriven Online Marketing and Website Development Article | The Impact of Packaging on Your eCommerce SalesPackaging is one of the most crucial elements of an eCommerce store and it can determine the level of success your business experiences. The way you package your product goes a long way to attracting potential customers, appealing to your target audience and differentiating your brand from the competition.

With an eCommerce business, you don’t have the benefit of customers being able to pick your products up or to talk to them face to face about your offerings, so you’re reliant on first impressions. That’s where packaging comes in to win new customers, retain existing ones and boost sales.

A rising demand for sustainable packaging

Sustainability has become an increasingly prominent issue for customers in recent years, and consumers want the products they buy to be packaged in a sustainable, environmentally-friendly way. eCommerce businesses need to be sure they’re not overpacking their products which will contribute towards excess and unnecessary waste. They also need to ensure that the materials they use are recyclable or compostable to ease the burden placed on our planet.

Sustainable packaging comes in various forms and there are many packaging strategies for eCommerce businesses to try, from shipping in smaller packages to using biodegradable alternatives and plant-based solutions. These options improve your brand’s reputation, lower shipping costs for your business and increase sales.

Increased scrutiny from consumers

With the rise in online purchasing, businesses need to do all they can to connect with consumers on a personal level. In eCommerce, a customer’s perceptions of a brand are primarily based on their initial unboxing experience, so they’ll be checking for packaging damage, whether the item arrives in good condition and how the delivery experience was for them. Damage and faulty goods can negatively affect your reputation and lead to customers going to a different supplier, so the way in which you package your items makes all the difference.

This is even more important with food products. Customers have much higher standards when it comes to consumables, so you need to think about the item you’re selling and how best to package it to preserve the integrity of the product. For example, serving up one of the nation’s most popular drinks, tea bags are sensitive to light and moisture. As such, businesses in this niche need to choose packaging that provides a barrier to these elements to ensure the customer receives the product in the same condition as when you packaged it. Likewise, a company selling bath products needs to be sure the contents of a customer’s orders will remain intact and won’t absorb moisture.

The importance of visual appeal

While it’s true that packaging serves a practical function, there’s also a fantastic opportunity for eCommerce businesses to play with the design of their product and shipping packaging to elevate their brand presence and entice customers to buy. On average, customers form an opinion about a product in just 3 seconds, so you don’t have long to get their attention and keep it. Visuals are essential for representing your brand in the right way and could be the difference between a customer choosing to buy from your online business versus another.

You can use packaging design to convey your unique brand identity and messaging in a clear and concise way, so customers are immediately aware of what your business is about. Make sure your colours and fonts are cohesive with your brand and that you’re clearly displaying your business name, logo and trademarks so consumers instantly know that it’s your brand they’re purchasing from and will recognise your products from their aesthetically appealing designs.

Greater customer loyalty

Great packaging could spell the difference between a customer using your business again or switching to someone else, so it pays to take this into consideration. Consider if someone is purchasing a gift for a friend or relative. The packaging of your product could have a significant impact on whether they’re likely to consider your brand or someone else’s, and whether they’re likely to consider you again in the future.

Customer loyalty is an argument for considering custom packaging for your eCommerce goods, setting your products apart from the rest of the industry and making the design unique to your brand. Custom packaging is an underused marketing tactic that would put you a step ahead of your competition, but it also gives you the opportunity to really hone in on what your customers are looking for and provide it to them. Getting creative with the design, from the size, shape and functionality to colours and finishes, will delight your customers and encourage them to think of your business when they need to make a purchase.

Key takeaways

eCommerce businesses have to take packaging into account for a number of reasons, particularly if they want another effective method of boosting their online sales. Packaging plays an important role in protecting the interior items, providing a great service to customers and improving brand reputation and loyalty. There are so many opportunities to make packaging a focal point of a product, from playing with different designs to make your items stand out on the digital shelves to choosing sustainable materials that will give you eco points with consumers.

The main goal when it comes to increasing sales through packaging is to ensure that the style of packaging you choose is suitable for the products you’re sending out to customers and that the appearance matches up with the impression you want to give your customers.

Talking Shop – What Your Ecommerce Site Can’t Do Without

If you’re reading this then you know that the future of shopping is well-and-truly online. But not every shop is created equal. The ecommerce businesses that keep the tips below in mind are going to see much more success with their customers.

StrategyDriven Marketing and Sales Article

Focus on the user experience first and foremost

This should be a given for any site but in the world of ecommerce, it’s actually easier to lose customers. Beyond categorization for products that makes sense and smart advanced search options, take an in-depth look through the whole process of buying items on your store. Think about where you can trim the fat, where another page or another click might not necessarily be needed. Putting customers through too long a process puts you at real risk of shopping cart abandonment. Another way of fighting it is by using breadcrumb navigation that shows customers at what stage they’re at through every part of the process. User friendliness must be your first and last concern.

Work to your product

No two ecommerce systems should work alike. In fact, if they have different products and different target markets, they should be wildly different. Beyond good navigation, you need a focus on the value proposition of the site and the individual products. For instance, the front page should be loud and clear with the deals on some of the most popular product types on the site. A front page that says nothing about the products is going to result in a lot of confused visitors. But attention to detail should go deeper than that. For instance, writing great product descriptions depends wildly from product to product. Lifestyle and fashion products, for instance, rely more on greater visual detail. Meanwhile, tech like computers and TVs need the technical details up-front. We’re talking resolutions, gigabytes, and compatibilities. You can’t sell two different kinds of products on the same selling points.

Have a site that works with you

Even worse than a site that’s confusing to customers is one that’s confusing to you. Not just in terms of design but management. Nowadays, there a lot of ecommerce hosting options that make it a lot easier for site owners to choose a platform built specifically for hosting ecommerce pages, with all the various sub-pages that go with it. Continuous, never-ending testing of the site is essential, too. Not just to make sure all pages are working. Methods like A/B testing also help you better understand how to make the site much easier to use for the customer.

Watch and learn

One of the best things about running a shop online as opposed to in the physical world is how much easier it is to store data on not just your customer base, but individual customers, too. Measuring the whole gives you a finger on the pulse of the market, seeing the trends from the customer’s’ point of view that can help you decide on which new stock might work best for the business. Building individual customer profiles, however, lets you go even further. You can specialize offers and create a bespoke browsing experience for each user that makes them a lot more likely to see something they’re tempted to buy.

Simple Online Money Making Ideas In 2021

StrategyDriven Entrepreneurship Article |Make Money Online|Simple Online Money Making Ideas In 2021If you are still stuck largely at home during the pandemic; there are a lot of different ways you can spend your time. From organising your pantry to investing in your own professional development through courses – we all have had to find ways to use our time as productively as we can.

One thing you may not have considered though is how to make money from home using the online world. Working from home is commonplace these days and there are so many amazing methods to make some extra income from your own living room this year.

Today we want to take a look at some of the different ways you can make money online to help you gain some extra income for yourself and your family this year.

Start a blog

It seems that since 2012, every man and his dog has started a blog – and when you realise the opportunities it brings with it you can start to really see why. Blogging is not only a great way to share your thoughts and feelings and the things you love but it is also a simple way to make money. You can earn money through blogging by hosting advertisements on your website, buy posting affiliate links through programmes such as Amazon Partners, and working with brands. It can be a great way to make money doing something creative but you will also be able to go to exclusive events, get access to new products, and meet a lot of people.

Manage a YouTube Channel

YouTube is one of those careers that has taken off incredibly over the last decade and you can create a whole empire at home by sharing your skills and interests on this platform. There are a lot of elements that can go into a YouTube channel such as social media channels and a supporting website – and you can always contact an IT Support Company to help you with the set up and maintenance of these aspects. YouTube allows you to be super creative and you can talk about anything you want.

Create a podcast

Podcasts have become super popular in the last few years and they are on the rise. If you have a story to tell or a passion to share, a podcast is a great way to do this and you can reach a wide audience with your creation. Whether it be cooking tips, wellness, or true crime stories -there are endless ways to make money through a podcast and recording one every week will allow you to start making some passive income in a fun way.

Share your skills

One more way to make money online if you have a professional skill to share is to create online courses on Skillshare. You can create your own course on a subject you are expert in and teach other people about it. It will be a simple way to make some passive income and can really be a useful tool for you this year.

How to Start an Online Business?

StrategyDriven Starting Your Business Article |Start an Online Business|How to Start an Online Business?Are you thinking of starting an online business? But you are not sure how to get started? Then no need to worry about yourself anymore. Starting a new business is not an easy task it takes a lot of commitment and persistence. You have to think about everything from tiny details like the niche of your business to the market analysis. Creating an online presence is an overwhelming task considering the high competition in the market.

First and foremost, thing is to not let all these things get you demotivated. You won’t win if you will not fight for it. Right? Moreover, we are here to help you to guide you on your new journey. This article talks about the steps you will have to take to build a successful business.

The five steps toward launching your new business:

1. Research and Find an Idea:

Most entrepreneurs skip this part and start working on the plan without having a clear vision for their business. Missing this part will often lead to complications in coming times. You should consider answering the following questions while deciding on your new business idea:

  • The first query you should answer is why are you doing it? This common question can speak volumes whether your business will fall or rise to the heights. It is necessary because, for a successful business, you need to have a mission and a purpose behind it.
  • Another important question you should have a clearance about is whether you have all the equipment for starting a particular business idea. If you don’t have it, how will you arrange it? If you are serious about your start-up, then you will find yourself seeing the answer to this question.
  • One of the crucial aspects to look for, about a particular idea is the problem it will be solving. Now, what will be the point of a start-up if it wouldn’t be affecting a large number of people for good?
  • The last question you should answer is Will your business be able to run solely online? Businesses like e-learning do not need any infrastructure and operate only on an online mode. While an eCommerce business works on both online and offline. So, which one is yours?

2. Uphold Your Business Idea:

After the first step, we can assume that you are determined to start your business and have a clear view of your idea. The next step to do is to validate your business idea. You can start simple like talking to potential customers, asking them about their needs, and if they like your idea or not. Although you have different methods to test the market based on your online business idea:

  • The most effective and simple method is to gauge customer interest by looking into competitive reviews. Check their responses for every detail like what they are liking and what not. This step will help you get an idea of the current market.
  • The next step to validate your business idea is to set up a preview landing page to give an idea about your business, products, and services. Mention in brief about the features, price details, etc, and don’t forget to add an email subscription. It will help you in bringing relevant customers.
  • There’s another feature available for you to uphold your business idea that is through surveys. You can conduct online surveys to drive traffic to your preview website. While promoting your survey, you can run a handful of digital ads.

3. Start A Thorough Planning:

Once you start seeing the positive results from the survey and receive enough traffic, the next thing is to start planning. Business planning should be deep and thorough. One loophole in it can drown your whole business before starting it. You have already laid your marks in the market about the initial parts of your business planning. Therefore, this is the right time to pursue funds and raise your financial status. Keep in mind the following points while planning:

  • Start small and make it big. The best approach to build a stable business is to start small. Therefore, have a lean business plan, something you will be able to do in the next 30 minutes rather than six weeks.
  • Always keep an eye on the market and do a thorough market analysis regularly. It is crucial to understand your product and services value in the market. This step also helps you in determining the pricing models and distribution methods.

Tip: You can listen to business audiobooks to get the edge on running a business. 10audioz covered top audiobooks targeting new business and start up founders.

4. Start A Website Based on Your Business Idea:

Once you finish the above steps, your next move is to set up your website completely on running mode. Completely setting and launching a website is not so easy as compared to the preview page. You have to sort out all the details like platform, design, hosting services, etc. You have to select accordingly because your website will be representing your business. Understand the following points that will tell you in brief what you have to consider:

  • First, decide you will be selling your own products or you will be using a third-party platform. Both of the options are good, so select anyone that will help you in building your website.
  • Building your own website gives you a high level of control over your store. You decide what products should be there and not, but you must remember the user experience. No matter what the design your website will have, as long as it can appease your customers. Always consider your user experience before doing anything.
  • It’s not necessary to build your website from scratch. Especially in your initial stages, you don’t have to employ another person for building your website. You can use the different platforms like Squarespace that gives you already built templates to get your started.
  • Name your website and the domain name carefully. You wouldn’t like that a website already exists with the same name, so, use platforms that will help you in deciding one for you.
  • The website needs continuous efforts and maintenance. It will need your full attention if you wish to bring your website on the top pages of Google search engines. So, don’t forget about it once are done making it.

5. Make Your Business Legal and Launch it:

The process of making your business legal is important and necessary. You have to follow a few steps to get it done. Once it is done you will be all set to start your business officially. The steps to make your business legal are:

  • Read about the regulation of online business. The business laws for doing online and offline business are different. These laws are regarding the use of the customer’s personal information. Therefore, understand them carefully.
  • Once you know the laws of online business, register it. For registering, decide the legal structure of your business set up. Specify the requirements completely without missing any details. So, that you don’t encounter difficulties in your future.
  • The last point is that you should learn about the tax on your online business. It is possible that you have to pay the income tax therefore you should consult your lawyer on this topic.


Business is not a short path that can be covered in a few steps. It’s a long process where you will find yourself repeating the above steps after every few intervals. Be your own master and raise your business to have a stand in the market.