Highlighting Innovation in the Entertainment Sector

StrategyDriven Innovation Article | Highlighting Innovation in the Entertainment Sector

In all forms of business, innovation plays a key role in the ongoing success of an organization. It can be one of the main drivers that allow companies to gain and hold onto a competitive advantage in marketplaces that are becoming increasingly crowded due to the rise of e-commerce and the international nature of competition.

Innovation can be seen in all sectors, from the emergence of dark factories in manufacturing to the use of new techniques and technologies in the healthcare sector. This article focuses on innovative developments that are taking place in the entertainment industry. Examples will be provided that outline the use of algorithms in film and music streaming services, how some online adult entertainment sites compete to attract and retain customers, and the increasing use of artificial intelligence in the movie industry.

The power of Algorithms in Media Curation

1.8 billion people are estimated to subscribe to video streaming services, such as Netflix and Amazon Prime Video. In addition, over 400 million people use music streaming services such as Spotify and Apple Music.

What these two forms of media entertainment have in common is that they both heavily rely on algorithms. When listeners and viewers choose music and movies to consume, the streaming platform keeps a list of these choices. After a few selections, the algorithm software begins to form patterns in the consumers’ tastes and habits. This then allows the platform to make increasingly relevant suggestions for the tracks and video media that the subscriber may enjoy next.

In a world where there are millions of music tracks and hundreds of thousands of movies and TV shows, the use of advanced algorithms allows consumers to make more informed decisions on what they watch or listen to next. 

Attracting and Retaining Customers With Casino Bonus Schemes

Millions of adults enjoy gaming at online casinos, and it’s estimated that there are now over 3,000 sites dedicated to this pastime. This creates a high degree of competition within the industry and companies must take steps to attract new customers and retain those who have already played at the online venue.

This is achieved by offering a range of casino bonus schemes. For example, at sites like, new players can benefit from a welcome bonus of up to $10,000 based on the value of their initial deposit. In addition, a points-based loyalty scheme is used (1 point per $10 spent), which can eventually be redeemed in the form of free spins on slot machines, cash prizes, and other bonuses.

Such innovative promotions allow online casinos to build a user base of loyal customers, ensuring that their revenue streams remain healthy, and customer churn levels can be kept as low as possible. 

AI in Movie Plot Creation

Finally, movie production is an incredibly expensive business, with the average feature movie costing between $100–150 million to make. If a film is a flop at the box office, this can be disastrous for the production company and may even result in bankruptcy.

In recent years, the movie industry has been using innovative techniques to minimize the risk of failure at the box office. Increasingly, AI is being used to create movie plots, write full scripts, and even create the ideal movie trailer that’s designed to appeal to the most viewers.

While the use of AI in creating movies is somewhat controversial, it undoubtedly has the potential to reduce the financial risks involved in moviemaking, therefore ensuring the profitability of production companies.