Social media is a must for any business in this day-and-age. With three billion people now using one social media site or another, there is a very big reason that your business needs to be represented on the major sites, and that is because so many of your potential customers are on there.
The majority of social media users check their accounts multiple times in one day. For some people, they are rarely disconnected from it. Having access to sites like Facebook, Twitter, and Instagram through their smartphones means that your customers can be easily accessed wherever they are, and at any time of the day.
You Need A Social Media Strategy
Your company needs to have a strategy when it comes to handling your social media presence. This might include creating a schedule of the posts that you will create and share, as well as, planning the peak times that your posts should go live. You may want to consider using sponsored ads, and you will need a plan and budget for this.
Hire The Right People
You will need people to manage your social media presence. You may choose to do this in house, or you may want to enlist the help of a Facebook advertising agency that will be able to create the highest level of professional content.
You will need to post often across all of your accounts. You may want to vary the posts that you are doing, so that there is variation across the board. Your posts don’t need to always be trying to sell your products. In fact, it is a good idea to create a lot of content that will enrich your customer’s experience of dealing with your company.
Keep Building Your Audience
You need to be always looking out for ways to increase the number of followers that you have. These new followers could turn into future customers. By creating the types of posts that encourage user interaction, you will find that your posts achieve a much broader reach.
Work Out When To Post
There may be a number of key times of the day when it is optimum for you to post. Use scheduling tools found on apps such as Tweetdeck to help plan in the times your posts will go up onto their sites.
Much of this is trial and error, so be sure and make use of any analytics tools to help feed into your social media strategy.
Know Your Audience
Understanding the demographic of your audience is vital. If you are going to pay for advertising, you will want to make sure you are sending out targeted messages about your business to the wrong people. Find out as much as you can about their age groups, their professions, as well where they are from. Analyse the posts that you get the best results from, and work out what you have done to achieve this so that you can replicate it.