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Marketing Techniques to Use in 2020

StrategyDriven Online Marketing and Website Development Article |Marketing Techniques|Marketing Techniques to Use in 2020There are some marketing techniques that you should always try to use in your business no matter what sector your company might operate in. These techniques and strategies will help push your business to the next level. Let’s take a look at some of the things you should be including in your marketing strategy, regardless of your business.

Education

There is always room for you to include a little education with your content to create the best possible posts that you can be certain your audience are going to want to see. Consumers nowadays want to know where their products are coming from, and they want to know more about the companies that they are buying from. It is incredibly important that you offer your customers the chance to learn more about your brand when coming to you.

This education does not have to compromise your trade secrets in any way. If you are a Fairtrade company, put in a page about how you achieve this status. Make content explaining the benefits of your products or services. You will often find that customers want to build trustworthy relationships with their favourite brands. Education is an excellent way to do it.

Personalisation

In 2020, consumers expect their communications with brands to be a little more personalised than it might have been in previous years. This goes far beyond just slapping a customer’s name on their emails or messages. It needs to be tailored to that customer and their preferences.

There are so many tools that you can use nowadays to collect data about your customers that you can then use to create more personalised marketing for them. You can even ask them to complete small questionnaires that will help your teams to come up with content that is going to suit them. You should get to know your customers as individuals and treat them as such. Offering small deals that lead to a more personalised experience as a company is always going to be better.

Use Video

Video content is some of the best you could include on your site. There are so many interesting ways that you could incorporate video content in your business, and you should try to add some as soon as you can. From tutorials to testimonials, or even some behind-the-scenes footage that shows you take a product from design to shipment, there are so many interesting paths to follow.

Making video content can be a lot more complicated that just creating images. Reaching out to a digital marketing service might be the right choice for your company. If you want an all-round service, try these digital experts. Not only can they help you make high-quality video content but they can also help you to properly upload it to your site do it can be used with the latest SEO strategies.

Livestreams

In addition to traditional video content, your brand might also want to look into some of the benefits of livestreaming. This is easily done through your social media. Both Facebook and Instagram carry the capabilities to go live. It is easy to set up and can reach a lot of your audience in a short amount of time with a lot of engagement in return.

Live content can be used to make special announcements, or even to showcase different products or services that might be on offer through the company. You might even decide to simply have a live “catch-up”, where you just sit and answer questions as they come in. It is definitely something worth looking into.

Concentrate on Your Local SEO

Since many businesses have made the jump to e-commerce in the past few years, there has been a large concentration of SEO outreach for a more general audience. People want to be able to rank well for their chosen sectors, and so they try to focus their SEO on reaching these goals even if it means going up against some of the biggest companies around.

However, you also need to make sure that you concentrate on your local SEO too. Fill out your Google My Business listing, and make sure that you optimise your local SEO so new customers can actually find you. If you are not a wholly digital company, you might still get a lot of foot traffic from people in your local area. All brick and mortar businesses need to ensure that potential local patrons are able to find them online.

These are all key points that all businesses need to be able to cover in 2020. Make sure you add some of the above marketing strategies to your business soon. You might be surprised to see the difference it can make to your brand overall. Marketing is one of those disciplines that few businesses can allow to slide.

Localised Vs Generalised SEO Campaigns: What’s Best For Your Business

StrategyDriven Online Marketing and Website Development Article |SEO Campaign|Localised Vs Generalised SEO Campaigns: What's Best For Your BusinessFor your business to be discovered online, it’s important to ensure that your website is optimised for search engines, and this is where SEO comes into your marketing strategy.

Without an SEO strategy, your business could be missing out on valuable traffic, so it’s important to consider how you’re going to structure your SEO strategies and campaigns.

Many factors come into play when you’re looking to do SEO for small businesses, particularly if you’re looking to attract international, national or local customers. The type of customer you’re trying to attract will play a role in deciding whether you should focus your SEO efforts on a general SEO campaign or a localised SEO campaign.

To help you decide on whether a localised or general SEO campaign is right for your business, let’s take a look at some of the common factors to keep in mind if you’re weighing up whether to run a localised or generalised SEO campaign.

Local SEO vs Generalised SEO: What Are the Differences?

Both general and local SEO focus on improving your search ranking in online search results so more people can find, contact and buy from your business. While both types of SEO have similar aims, there are subtle differences.

The main difference being that general or traditional SEO is the process of increasing both the quantity and quality of organic traffic to your website, not specifically from a particular area. While local SEO focuses on specialised solutions that help you connect you with searchers in your local area and attract local traffic to your website, but also physical locations if your business has them.

Should You Focus on General or Local SEO?

The first question you should ask before deciding on whether you should run a general or local SEO is making sure that your website is optimised with SEO best practices in mind.

After you’ve done this, you can decide on the type of traffic you want to attract to your website. Ask yourself these questions before deciding whether you should focus on local or general SEO:

  • Is your business located in one particular town or region?
  • Does your business serve customers locally, nationally or internationally?
  • Does your business have one or multiple physical locations?

If you run a local business, then your primary focus should be on ensuring that your local audience can find your website. If your business is national/international or you don’t have any particular location requirements for your business, then focus on a more generalised SEO campaign.

Getting Started With Local SEO:

As we’ve already mentioned, Local SEO is the process of optimizing a website to generate leads, traffic and brand awareness from local searches.

Local SEO works particularly well for small businesses that aim to target its customer in a particular location or specific area. Local SEO also works well for brick-and-mortar businesses with physical locations, like supermarkets, dentists, a local electrician or a local cleaning company.

If you’re looking to get started with local SEO, then it’s good to be aware of some general Local SEO tips.

Here are three Local SEO tips to get you started:

Optimise for Google My Business

Google My Business is Google’s tool to help verify a business as authentic. Through Google My Business, you can claim and update your business information which increases your chances of showing up in Google’s Local Pack, Local Finder, Google Maps and organic search results.

You can get started with Google My Business here.

Make Your Website Mobile Friendly

Research by SlideShare indicates that up to nine out of ten smartphone users conduct local searches on their devices. With stats like this showing the importance of a mobile-friendly way you want to make sure it’s easy for prospects and customers to navigate your website.

An effective way to see the mobile-friendliness of your website is to drop your website’s URL into Google’s mobile-friendly testing tool. Google will then provide you with a quick answer on whether or not your website is mobile-friendly. You’ll also be provided with a screenshot of how your webpage looks on a smartphone screen and a list of recommendations on how to make the mobile experience better.

Add Location Pages To Your Website

If your business has more than one physical location, then you can create unique location pages for each physical location your business is in. Remember to include your business location address, phone number, opening hours, parking information and reviews/testimonials from previous customers in every location page you create.

For more guidance on creating SEO friendly location pages, check out this guide from Search Engine Journal.

What Is General SEO?

General SEO refers to using traditional SEO methods to increase the amount of organic traffic to your site. If a business has an international customer base or is looking to attract customers nationally, then local SEO is probably not too much of a concern.

If this is the case for your business, then you’ll want to take a look at running a more generalised SEO campaign.

Before you launch any type of SEO campaign, it’s important to keep in mind the type of customer you’re trying to bring to your website and the geographical area you’re looking to target.

While you may not be targeting a specific geographical area, it’s still important to be aware of national and international SEO best practices. After you’ve decided on the type of customer/traffic, you’re looking to bring to your website; you can begin the process of carrying out a more general SEO campaign.

Here are some General SEO tips to get you started:

Evaluate Your Existing Website

The first step to any general SEO campaign is to evaluate where your website currently stands in terms of SEO and how your website is currently found from a search engine. The best way to do this is by using a few different SEO tools.

Free tools such as Google’s Search Console and Google Analytics allow you to maintain your website and check it’s presence. Other tools such as Screaming Frogs SEO Spider and Moz Pro can help you get an understanding of how your website is ranking and what improvements you can make.

SEO tools can take a little while to get the hang of, so take your time to get used to each tool.

Start Thinking of Relevant Keywords You Want to Rank for

After evaluating your website, you can start thinking of ideas and researching relevant keywords to create highly valuable content for your customers and audience. To carry out keyword research:

  • Define relevant topics related to your business.
  • Check keyword volumes and see what your competitors are ranking for.
  • Start planning your content.

To carry out your keyword research use tools such as Ahrefs and Google Ads Keyword Planner.

Is a Localised or Generalised SEO Campaign Right for Your Business?

The most important factor that will decide whether you should focus on local SEO is if you want to grow local traffic to your website or physical business. Local SEO can be hugely effective for local businesses, and if a local business can get their local SEO strategy right, they may not have to compete with businesses from all over the internet in local searches.

If your business is not location dependent or your customer base is widespread, then a general SEO campaign will be more effective for your business. A more General SEO campaign allows you to focus on traditional SEO practices to ensure you’re attracting as much quality traffic to your site as possible.

There may well be some overlap between local and general SEO practice in your SEO strategy. Most likely, your business marketing plan will include a variety of different tactics, so don’t be disheartened if you need to test and optimise your SEO and wider marketing efforts as you move forward and find the best strategies for your business.

5 Techniques To Use To Get Your Small Business Noticed

StrategyDriven Online Marketing and Website Development Article |Small Business|5 Techniques To Use To Get Your Small Business NoticedNo matter what industry your business is in, you need to find clever and innovative ways to stand out from the crowd. Grabbing the attention of your customers, you need them to opt for your products or services ahead of your competitors. Without garnering this attention, your business will soon lose revenue and profits – something that no small business or startup wants to face.

In the modern-day, one of the best ways to gain attention is through developing a strong online presence. To do this effectively, you can use one or several of the following methods:

Create A Killer Website

This should be one of the first things that you do as a business. Nowadays, many customers discover a new business purely through their website. Therefore, it’s vital that you create an extraordinary website that entices them into what you have to offer. As well as making your website accessible across several devices, you should include information about who you are as a company, a payment platform, why your services/products are the number one choice, etc.

You might also want to consider starting a blog. Detailing information about your product/service as well as the latest news in your industry and other related information, it’s a key way of attracting new customers onto your site. You can do this by adding backlinks to other articles, asking for guest blog posts and including high-ranking links.

Ask For Reviews and Utilize Local Listings

To establish credibility, reliability and authority within your local area, it’s a good idea to encourage past customers to share reviews about your business. These can be posted either on your website or within third-party review sites such as TrustPilot.

Alongside reviews, consider creating a business listing on Google. This way, customers can discover what you have to offer through an organic search and they will see your business as credible.

An Effective SEO Strategy

Throughout the last few years, the powerful tool that is SEO has taken over. A force to be reckoned with, a successful SEO strategy can increase your profits in the long term. When creating an SEO strategy, make sure that you optimize your website so that it’s fully-functional and accessible, discover high ranking keywords, publish high-quality content, etc.

Alternatively, you could seek effective seo services to undertake the role for you. Giving you on-going support and ensuring that your website is ranking highly, it will assist with business growth.

Marketing, Marketing, Marketing

This might sound like an obvious one, but it’s still worth a mention. For your small business, you need to create an effective marketing strategy. This can include what your marketing campaigns are and where you will place them.

Think about the best ways that you can market your product or services to customers – will you do this solely online or will you branch out to create physical billboards/advertisements?

Social Media – A Powerful Tool To Harness

When working on your online presence, you should focus some of your effort on social media. Many customers look towards a business’ social media accounts to discover more about them and how they tackle customer service enquiries.

Therefore, you should create and use your social media accounts to not only post articles and links to new products or services but as a forum for customers to connect with you by. Lots of small businesses utilize social media, so don’t get left behind.

To assist with this and to increase efficiency, you can use scheduling software to push the various posts out. An example of which is Hootsuite.

The Ultimate Guide to Making Small Business Websites: This is What to Do

StrategyDriven Online Marketing and Website Development Article|small business websites |The Ultimate Guide to Making Small Business Websites: This is What to DoNearly 50% of small businesses reported that they did not have a company website.

With how popular technology is, it is surprising so many companies are unable to be searched online.

If you want to stand out from competitors and grow your business, you must create a website to draw people in and contact you.

Continue reading to discover the steps you need to take to make small business websites so that you have a strong online presence!

1. Get Started With the Basics

The first step to creating small business websites is to start with the basics and create a domain name.

Your domain name will also be the website’s name. You should check with online resources that you have a unique domain name that won’t conflict with another business. You will also need to take care of website hosting.

Website hosting includes your site’s homepage and files. There are many companies for web hosting, and some are free. This usually takes about an hour to complete, unless you can’t come up with a unique name.

GoDaddy, Bluehost, and DreamHost are all popular and trusted sites that businesses use to create their websites.

2. Set up the Format and Style

When readers go to your website, they should be able to quickly find information and understand it.

Formatting your website is important if you want it to flow for readers. Many people put a banner across the top of their site to help organize information. This has become a common tradition and doesn’t fail.

Without different pages and tabs, the website will look like one long list of information that won’t attract customers. You should also consider the style that you want to use too.

Many businesses design the site to match their logos. You should stay professional and use readable fonts. Try to stick with a common theme, so that your customers don’t feel like they are being misled to other sites.

Don’t be afraid to get creative and come up with a unique homepage. Graphic designers can also help your site stand out!

3. Create an Attractive Homepage

Did you know that the average computer user only spends 10-20 seconds looking at a website?

Beyond those 20 seconds, they have likely moved onto another site or lost interest. You must attract your customers and readers from the minute they get to your website.

By staying up to date on trends and using interactive pages, you can get readers to stay on your page for longer and consider your business. You can use high-quality videos and images on your page along with animation to draw in attention.

There are many things that you can do to draw people in, following the same patterns, however, will leave you forgotten like the rest. Try to come up with a unique way to display your business values and team to encourage new buyers.

4. Encourage Contact

If you want customers to consistently use your services or products, you should allow them a place to contact you.
Including a contact page on a website is standard. People use this tab to include emails, addresses, and phone numbers. If you notice that a lot of your customers like to offer feedback, you can even put a comment box on your contact page.

Letting your customers contact you lets them know that they matter. If something goes wrong or there is a defect, they can easily reach out to you, to resolve the issue. Make your contact page welcoming so that people feel comfortable talking to you and asking questions.

Sometimes, companies will include a picture of the person who will be answering your calls or emails. This help people put a face to the name and make your company more memorable. Adding personal touches will draw customers back.

5. Describe the Business

One of the most important things that your website should have is a summary of what your business is or does.
You want to let people know what your business is, immediately after going to the website. Without telling people what your services are, they may become confused and check out another site.

If you take pride in your company’s progress, it can help to include history online. When potential employees and devoted customers go to your site, they will likely want to know more about the company. A brief history is a great way to get your story heard and gain local business.

While describing the purpose of your company, you can present your mission statement and discuss everything you have to offer.

Explaining the progression of the business can be interesting to readers and teach them more about your values and hard work.

6. Display Your Team

Every good business comes with a solid group of employees that work well together.

If you are proud of your team and want to give them a spot on the website, you can do so with an “our team” page. This allows customers the chance to get to know who they are working with so that they can feel more comfortable.
Lawyers and other types of services that involve other people are recommended to include team pages. Offering this recognition to employees can also help make them more satisfied with their job and feel like they make an impact.

A business isn’t run by one person, rather a collective team working towards the same goal.

7. Market and Sell Your Products or Services

Another page that you may need on your website is a store of services page.

If your company sells products, like clothing, shoes, or accessories, you will want to display each item online. You should post clear pictures of products with detailed descriptions and ordering information.

This is where your customers can add items to the cart and try out your products. If your business doesn’t sell products, you can create a service page.

On the services page, you can include information about all of your offers and what you can do for your clients. Even if you can’t give them exact numbers, you can also include estimated prices for each service.

This will be one of your largest money makers in the company. Keep up to date of what your company offers, so that you don’t have to turn customers down.

8. Set up Payment System and Options

More than $158 million was spent online in the final quarter of 2019.

Online shopping has become so popular because it is convenient and accessible at any time. If you want your business to succeed, it is crucial that you set up a payment system online.

If you plan to sell products or services over the internet, online paying can help increase sales. Depending on the needs of your business, you will have to find the right plan for you. Many people have the account set up so that the money goes directly into the business’ bank account.

PayPal, Venmo, and Cash App are all other excellent options that you can accept payment through.

Don’t forget to include discount codes for customers if you are sending them out. To use these codes, they must be able to enter them in while paying.

9. Try It out

Now that you have all of your pages filled in with crucial information, you can test out the site.

This is an important step because it gives you the chance to fix any errors before making it public. Reviewing the site for spelling and grammar errors should be the first step. Editing and accuracy show your customers that you care and want to offer them the best service you can.

You will also want to make sure that all of your images, videos, and animation were uploaded correctly. Not all files are compatible with websites, so you may have to make adjustments along the way.

Testing out your site can also prevent you from having incomplete sections. With how many details there are in making a site, it can be easy to overlook a portion of the site.

Take notes of everything you discover on your test run so that you can make adjustments or continue down the same path!

10. Publish Your Site

You’ve uploaded all of your information, checked it over dozens of times and everything looks good. It’s now time to go live!

Publishing your site will allow access to internet users. Although your website may not be perfect, you can get feedback from customers about the site so that you can make sure it is meeting their standards.

This is an exciting step to creating a website and the beginning of a new chapter. Your business should continue to grow now that you have a strong online presence.

11. Market on Social Media

If you are wanting your new website to be seen by the world, you will have to market it.

After your site is error-free and published, you need to tell other people about it. By posting the site and sharing it on Facebook, Instagram, and Pinterest you can attract new customers. Use these sites to teach people about your company and why they should select your business over others.

An article by Corberry Digital Marketing examines marketing and factors that make a business fail or succeed. Read this to determine if your marketing efforts are working!

Don’t be afraid to find other avenues of marketing. You can also do so by word of mouth and posting ads in local papers.

12. Maintain the Website

If your website is continuing to work and bring in customers, you are likely doing something right.

If you want to continue the business, you will need to maintain your site. The contact information you provided should be accurate, along with employee information too.

When your business has new products or services being launched, they should also be uploaded to the website. Maintaining your site will prevent your site from being outdated and mismanaged.

Websites with blog pages should be having frequent uploads that stay up to date on trends and news. Many people recommend that you put aside a certain amount of time each day to work on your website.

13. Interact With Customers

Successful business owners know that you must interact with your customers if you want to keep them coming back.
You should be interacting with the customers online through your website and social media. Otherwise, your business can become forgotten. When customers comment on your posts or reach out to you in an email, you must respond to them.

Unanswered questions from customers can make them unsatisfied. A caring and conversational business owner can help make them feel comfortable to support your business.

You should always acknowledge what people are saying about your company. You may be able to increase sales if you follow the logical requests that people want.

Create Small Business Websites That Impress Customers

When you own a company, a lot of your business comes from word of mouth and through referrals.

Utilizing this guide can help you create small business websites that give you an online presence. This can help people learn about your company and all of the services that you offer. Most people look at online reviews and sites to determine if they want to support them or not.

To have an impressive website, you should use organization, media, and personal touches. Whatever you can think of to make your company look as unique as it is will help your site.

Be sure to check out our blog for more articles about improving your business with technology!

4 Online Methods for Helping Your Restaurant Gain More Customers

StrategyDriven Online Marketing and Website Development Article |Online Marketing for Restaurants|4 Online Methods for Helping Your Restaurant Gain More CustomersAs a restaurant owner, you will already be well aware of the difficulty and continual challenges it throws into the mix. Not only does operating a restaurant require strong dedication and consistency, but you also need to put in long hours on a daily basis.

With so much work that needs to be done every day, it can be even more challenging to find the time to do any marketing. Yet for your business to grow, you need to be able to get the word out. The more people who know about your restaurant, the more likely you are to attract new visitors ready to sample your cuisine.

Thankfully, this doesn’t necessarily mean you have to go around posting leaflets or attending events – although these are useful promotional methods. With the power of the Internet, you can reach more potential customers than ever before without stepping foot out of your restaurant. For proof, here are four effective online marketing methods:

The power of social media

Social media is an incredibly effective tool for marketing your restaurant. It’s an easy way to interact with your customers and advertise your business in a visual manner. Social media is also the perfect platform for running competitions, which can gain your eatery an extensive level of visibility among the local community.

Reviews = validation

In the world of restaurants, reviews are king. They serve as validation for the quality of your restaurant, and they are an easy way for potential visitors to know what you’re about. As a result, you need customers to supply positive reviews – the more, the better – on the likes of TripAdvisor and Facebook.

To gain business reviews for local SEO purposes, you could give customers a reason to leave feedback. Entice them with the offer of, say, 10% off their next restaurant visit. You could even run a competition where everyone who leaves a review is added to a competition for a free meal.

Build an informative website

Don’t just rely on social media and Google My Business to deliver your business information to customers. This should be done through a dedicated website, one which is modern and professional in appearance.

By doing this, you can customize and add as much information as you want. Want to detail the history of the restaurant? This can be done with an ‘About Us’ page. Perhaps you want to detail the meals and drinks you serve?Post an easy-to-read PDF of your restaurant menu.

Reservations are not only done over the phone

That’s right. You might be used to only accepting reservations over the phone, but it’s time to move into the present. Nowadays, restaurants offer the opportunity for customers to complete their reservations online. This added convenience is a subtle yet effective method for increasing visitor numbers.

To provide the option of online reservations, you could hire a professional web design company to implement a platform on your website. However, there are third-party platforms such as OpenTable which give you the opportunity of setting up online reservation functionality with little trouble.