The “Golden ISA” of Post-Pandemic Business Presence

StrategyDriven Online Marketing and Website Development Article |Post-pandemic Business|The "Golden ISA" of Post-Pandemic Business PresenceThe pandemic has completely transformed the business environment. As a result, companies of all sizes have adapted to meet the new challenges. Maintaining your interactions with remote customers is no easy task, especially for small shops and businesses that are more experienced with face-to-face practices.

The post-pandemic business world focuses on digital strategies. Your audience has learned new behaviors during the health crisis. Therefore, if you are going to digitize your company presence, you need to ensure you can meet the new expectations of your customers. Not sure where to start? Here’s a clue for you: Golden ISA. Indeed, business experts recommend the GISA or Golden ISA approach to bring your small company to the post-pandemic requirements.

Golden Google

G in GISA or Golden stands for Google. As the leading search engine platform, your Google presence needs to be part of your strategy. Indeed, Google is the holy grail of marketing and customer acquisition for small businesses. In a post-pandemic world, being visible online requires dedicated SEO. Experts recommend local SEO strategies that utilize the benefits of Google Maps, using Google My Business. Boosting your local rankings means that your business is more visible to local searches and mobile users in your vicinity. Additionally, your Google Maps presence can provide all the information customers need before committing to a visit or a purchase: Reviews, opening hours, photos, and targeted content.

I for Information technology

There is no going any further forward with dedicated IT services. For most small businesses, having an in-house IT team is not an option. Therefore, you need someone who can help manage cybersecurity risks, tech issues, and IT network to make the most of your resources. When IT is at the core of your business processes, you can’t afford delays or frustrations. SMBs need to compete with corporates in terms of IT effectiveness, reliability, and security.

S for Social media

People are looking online for your brands. They turn to your social media network for support, inspiration, guidance, and information. Your social media activity will help position your brand’s attractiveness and popularity. Unfortunately, social media channels are a crowded place. If you want to get noticed, you need to make sure your strategy differentiates your brand from your competitors. Don’t be afraid to start new trends rather than relying on the overused marketing content and campaigns. Ideally, partnering with a professional agency can enable you to be creative without committing a costly faux pas.

A for Almighty apps

A responsive website doesn’t match the functionality and ease of use of a mobile app. Indeed, apps can significantly increase your sales with unique features such as notification, discount, and simple payment methods. A business application doesn’t need to compete for visibility on search engine result pages. On the contrary, customers can have direct access to your products without the risk of competing brands affecting your reach. In an age where most people carry their smartphone everywhere and rely on it for most of their interactions, a business app is the safest way to always be by your customers’ side.

Your online presence must meet the needs and behaviors of a post-pandemic market. The smartphone is at the heart of many interactions, from information research to transactional exchanges. Therefore, maximizing your efforts to be visible and user-friendly to local users and smartphone buyers can go a long way. Finally, it’s crucial to maintain your tech up-to-date and safe for all in a digital environment. Without reliable tech, your business activities become less effective.

7 Simple Ways to Improve Local SEO for Your Business

StrategyDriven Online Marketing and Website Development Article |Local SEO|7 Simple Ways to Improve Local SEO for Your BusinessIf you run a local business then it’s important to be able to reach out to local customers. Potential clients will perform an online search based on location, and you want to be the first name they find. In order to get your website to the top spots of the search engine results pages, you need to optimize it for local SEO. This is essential for local searches. You need solid strategies to ensure you appear as an authority in the field in your community. You’ll then gain a competitive edge in the local market. Here are seven simple ways to improve your local SEO.

Optimize Your Google My Business Listing

A well-written Google My Business Listing is a sure-fire way to improve your local SEO. First of all, you need to claim your business profile and include plenty of information. This includes beautiful photos of your products and engaging copy. You need to create the perfect listing, so as soon as a local person Googles the type of product you sell, they are attracted to your business. For the best results, you could consider outsourcing this to SEO Services as they will have the resources and expertise to optimize your listing.

Post your listing in other online business directories

There are several other online web directories that local customers will use. Post your listing in more of these to increase your chances of being found. This will also help to boost your local SEO and the search engine bots will find your various posts and consider you more of an authority in your field.

Create local content for your website

In order to boost your SEO, you also need to optimize your website. Create engaging video content relating to local events. You could even volunteer as a company and film a corporate charity video. As well as video, include local news and information. This will help your site to rank more highly as a local business. You should also update your social media with local content as well. You can be creative with this or even collaborate with other local businesses.

Use local keywords in your content

Use local keywords in written content across your listings, website, and social media accounts. These keywords need to match what a potential customer might search for on Google. Local keywords, in particular, contain location-specific phrases related to the same geographic location of your business. You can learn how to find keywords for a local search online.

Create separate pages for each location

If you want to boost your local SEO you need to create location pages. This means a separate landing page for each location of your business. If you offer services across multiple locations it could affect your SEO if not. You can’t utilize those location-specific keywords unless they relate to only one place. On your separate location pages, you can include details about each location and places in the town near your business, for example. Google won’t rank the pages as highly if they’re too similar.

Create separate service pages

You should also create individual service pages to improve local SEO, rather than one page listing all services. Search engines won’t consider your brand as an authority in one specific area if you include all your services on one page. You can include a services tab on your main homepage with drop-down links to all your services, for example. This goes the same for the unique products that you offer. These product pages are where potential customers may first arrive. They tend to search for a product or service rather than the name or type of a business.

Incentivize local customers to leave reviews

Customer reviews are very effective, especially for local businesses. They show that members of the community trust your brand and that others should too. There are several ways to encourage customers to leave reviews. You could automate follow-up emails asking them for a quick review or rating. You could even incentivize them by offering a promo or discount in exchange for recommending you to a friend. Post positive reviews on your website and listings. Try to include personal information about the customer, as long as they’ve agreed to it. This will give your business a lot of credibility in the local neighborhood. By boosting your appeal to both local customers and the search engine bots, you can start to make a name for yourself in the field. You’ll create the online presence you need to succeed.

Improve Your Local SEO For Optimum Success

StrategyDriven Online Marketing and Website Development Article |Local SEO| Improve Your Local SEO For Optimum SuccessDo you know that by improving the Local SEO positioning , you will have the possibility of reaching clients who are close to your business? For several years, the main search engines and especially Google, show personalized results for each user. These results are based on our location or if we do a local search, and they will allow us to quickly find what we need. That is, if your business is in a certain physical location and you want to attract customers from your locality or nearby, you have no choice but to appear in the first local search results. Interesting, right? Well, let’s not waste any more time and let’s start by seeing what actions you should apply to optimize the Local SEO positioning of your business.

Why is it important to improve Local SEO positioning?

Do you remember the order in which Google shows you the results when you do a local search? First, the paid ads (if there are any), and then the Google Maps map with 3 location pins. Well, in one of them your business can be, therefore, it is very important to be well positioned in your city or province. For example, if we search for hotels in the city of New York, Google shows us this map and these results.

How to do Local SEO

I can tell you that, in order to achieve a good web positioning in your locality, and you must work on internal aspects , over which you will have full control and other external aspects, which will no longer depend only on you

1. Always use the same NAP

In order to properly work on Local SEO positioning, something very important is to always use the same and identical NAP (Name-Address-Phone) data on all the websites where you register your business. It is recommended that you write them down in a Word document or in Notepad, and from there you copy and paste them. This way, no characters will be missed ( this information must match letter by letter and point by point).

2. Create a profile on Google My Business

Now you can register your business in Google My Business. You just need to have a Gmail account and start filling in the data that the platform requests. Try to enter the maximum number of possible, real and updated data (no padding or irrelevant data). As such, it will allow Google to show your listing to potential customers in your area of ??action.

By creating and optimizing your profile in this service offered by Google, you will be providing the search engine with a detailed, personalized and updated file of your business. Without a doubt, this point is essential so that you can appear on the Google Map as a local result, and you will also appear in the organic results of the search engine itself.

3. Get reviews and comments on Google My Business

If a business does not have positive reviews, it will hardly be able to climb in the local search results. Truthful reviews and opinions will do nothing else, but demonstrate your good work and increase credibility and trust with the user. Given the importance of reviews, you must encourage your satisfied customers to leave their assessment about you and your business . It is a good method to contact them and invite them to leave their opinion and thank them for the high value for us that they do this action.

4. Register your business in local directories

If you register your business in local directories, you will be letting search engines know that your field of action is in a certain geographical area. In addition, another benefit that you will get when you register in the directories will be a link to your website, a factor that will undoubtedly help you improve the overall SEO of your website and at the same time the Local SEO positioning of your business. Once you have selected the most relevant local directories in which you are interested in being present, start the work of getting reviews, scores and comments from your users. As we have seen previously, this factor is one more in determining the position in the search results. Always use the same NAP. If there is a slight difference, in a punctuation mark or in an upper and lower case, it will be a reason for a penalty and all the work that you would have done so far to achieve a good local position could be ruined.

5. Add more information using Rich Snippets

Rich Snippets are micro data that provide additional information to Google about our website. In this way we make it easier for you to understand our content better. Google will show these rich snippets in search results if it thinks they can provide information of interest to users. Surely in searches that you have been able to do you have noticed:

  • The stars that indicate the rating given by users.
  • In the thumbnail images or videos that accompany the description of the content.
  • Or in the information about the author of the content, events, opinions.

These are all examples of enriched fragments and just as they have been able to draw your attention, they do it with other users, do you see their importance now?

6. Optimize your business profiles on social networks

It cannot be said that the presence in social networks where your target audience is, is more than necessary and cannot be absent from your Digital Marketing plan. You will imagine that not only being present is enough, your profiles must be active and properly optimized . With this I want to tell you to publish regularly and include the maximum information regarding the description of your business. And remember, no fillers, just important information:

  • Schedules
  • The different ways a user has to contact you ( E-mail, telephone, etc.).
  • And of course your location

Also make sure to include links that point to your website from each of the social profiles. This way you will soon be immersing yourself in the incredible world of local SEO and creating a successful future.

Marketing Techniques to Use in 2020

StrategyDriven Online Marketing and Website Development Article |Marketing Techniques|Marketing Techniques to Use in 2020There are some marketing techniques that you should always try to use in your business no matter what sector your company might operate in. These techniques and strategies will help push your business to the next level. Let’s take a look at some of the things you should be including in your marketing strategy, regardless of your business.


There is always room for you to include a little education with your content to create the best possible posts that you can be certain your audience are going to want to see. Consumers nowadays want to know where their products are coming from, and they want to know more about the companies that they are buying from. It is incredibly important that you offer your customers the chance to learn more about your brand when coming to you.

This education does not have to compromise your trade secrets in any way. If you are a Fairtrade company, put in a page about how you achieve this status. Make content explaining the benefits of your products or services. You will often find that customers want to build trustworthy relationships with their favourite brands. Education is an excellent way to do it.


In 2020, consumers expect their communications with brands to be a little more personalised than it might have been in previous years. This goes far beyond just slapping a customer’s name on their emails or messages. It needs to be tailored to that customer and their preferences.

There are so many tools that you can use nowadays to collect data about your customers that you can then use to create more personalised marketing for them. You can even ask them to complete small questionnaires that will help your teams to come up with content that is going to suit them. You should get to know your customers as individuals and treat them as such. Offering small deals that lead to a more personalised experience as a company is always going to be better.

Use Video

Video content is some of the best you could include on your site. There are so many interesting ways that you could incorporate video content in your business, and you should try to add some as soon as you can. From tutorials to testimonials, or even some behind-the-scenes footage that shows you take a product from design to shipment, there are so many interesting paths to follow.

Making video content can be a lot more complicated that just creating images. Reaching out to a digital marketing service might be the right choice for your company. If you want an all-round service, try these digital experts. Not only can they help you make high-quality video content but they can also help you to properly upload it to your site do it can be used with the latest SEO strategies.


In addition to traditional video content, your brand might also want to look into some of the benefits of livestreaming. This is easily done through your social media. Both Facebook and Instagram carry the capabilities to go live. It is easy to set up and can reach a lot of your audience in a short amount of time with a lot of engagement in return.

Live content can be used to make special announcements, or even to showcase different products or services that might be on offer through the company. You might even decide to simply have a live “catch-up”, where you just sit and answer questions as they come in. It is definitely something worth looking into.

Concentrate on Your Local SEO

Since many businesses have made the jump to e-commerce in the past few years, there has been a large concentration of SEO outreach for a more general audience. People want to be able to rank well for their chosen sectors, and so they try to focus their SEO on reaching these goals even if it means going up against some of the biggest companies around.

However, you also need to make sure that you concentrate on your local SEO too. Fill out your Google My Business listing, and make sure that you optimise your local SEO so new customers can actually find you. If you are not a wholly digital company, you might still get a lot of foot traffic from people in your local area. All brick and mortar businesses need to ensure that potential local patrons are able to find them online.

These are all key points that all businesses need to be able to cover in 2020. Make sure you add some of the above marketing strategies to your business soon. You might be surprised to see the difference it can make to your brand overall. Marketing is one of those disciplines that few businesses can allow to slide.

Localised Vs Generalised SEO Campaigns: What’s Best For Your Business

StrategyDriven Online Marketing and Website Development Article |SEO Campaign|Localised Vs Generalised SEO Campaigns: What's Best For Your BusinessFor your business to be discovered online, it’s important to ensure that your website is optimised for search engines, and this is where SEO comes into your marketing strategy.

Without an SEO strategy, your business could be missing out on valuable traffic, so it’s important to consider how you’re going to structure your SEO strategies and campaigns.

Many factors come into play when you’re looking to do SEO for small businesses, particularly if you’re looking to attract international, national or local customers. The type of customer you’re trying to attract will play a role in deciding whether you should focus your SEO efforts on a general SEO campaign or a localised SEO campaign.

To help you decide on whether a localised or general SEO campaign is right for your business, let’s take a look at some of the common factors to keep in mind if you’re weighing up whether to run a localised or generalised SEO campaign.

Local SEO vs Generalised SEO: What Are the Differences?

Both general and local SEO focus on improving your search ranking in online search results so more people can find, contact and buy from your business. While both types of SEO have similar aims, there are subtle differences.

The main difference being that general or traditional SEO is the process of increasing both the quantity and quality of organic traffic to your website, not specifically from a particular area. While local SEO focuses on specialised solutions that help you connect you with searchers in your local area and attract local traffic to your website, but also physical locations if your business has them.

Should You Focus on General or Local SEO?

The first question you should ask before deciding on whether you should run a general or local SEO is making sure that your website is optimised with SEO best practices in mind.

After you’ve done this, you can decide on the type of traffic you want to attract to your website. Ask yourself these questions before deciding whether you should focus on local or general SEO:

  • Is your business located in one particular town or region?
  • Does your business serve customers locally, nationally or internationally?
  • Does your business have one or multiple physical locations?

If you run a local business, then your primary focus should be on ensuring that your local audience can find your website. If your business is national/international or you don’t have any particular location requirements for your business, then focus on a more generalised SEO campaign.

Getting Started With Local SEO:

As we’ve already mentioned, Local SEO is the process of optimizing a website to generate leads, traffic and brand awareness from local searches.

Local SEO works particularly well for small businesses that aim to target its customer in a particular location or specific area. Local SEO also works well for brick-and-mortar businesses with physical locations, like supermarkets, dentists, a local electrician or a local cleaning company.

If you’re looking to get started with local SEO, then it’s good to be aware of some general Local SEO tips.

Here are three Local SEO tips to get you started:

Optimise for Google My Business

Google My Business is Google’s tool to help verify a business as authentic. Through Google My Business, you can claim and update your business information which increases your chances of showing up in Google’s Local Pack, Local Finder, Google Maps and organic search results.

You can get started with Google My Business here.

Make Your Website Mobile Friendly

Research by SlideShare indicates that up to nine out of ten smartphone users conduct local searches on their devices. With stats like this showing the importance of a mobile-friendly way you want to make sure it’s easy for prospects and customers to navigate your website.

An effective way to see the mobile-friendliness of your website is to drop your website’s URL into Google’s mobile-friendly testing tool. Google will then provide you with a quick answer on whether or not your website is mobile-friendly. You’ll also be provided with a screenshot of how your webpage looks on a smartphone screen and a list of recommendations on how to make the mobile experience better.

Add Location Pages To Your Website

If your business has more than one physical location, then you can create unique location pages for each physical location your business is in. Remember to include your business location address, phone number, opening hours, parking information and reviews/testimonials from previous customers in every location page you create.

For more guidance on creating SEO friendly location pages, check out this guide from Search Engine Journal.

What Is General SEO?

General SEO refers to using traditional SEO methods to increase the amount of organic traffic to your site. If a business has an international customer base or is looking to attract customers nationally, then local SEO is probably not too much of a concern.

If this is the case for your business, then you’ll want to take a look at running a more generalised SEO campaign.

Before you launch any type of SEO campaign, it’s important to keep in mind the type of customer you’re trying to bring to your website and the geographical area you’re looking to target.

While you may not be targeting a specific geographical area, it’s still important to be aware of national and international SEO best practices. After you’ve decided on the type of customer/traffic, you’re looking to bring to your website; you can begin the process of carrying out a more general SEO campaign.

Here are some General SEO tips to get you started:

Evaluate Your Existing Website

The first step to any general SEO campaign is to evaluate where your website currently stands in terms of SEO and how your website is currently found from a search engine. The best way to do this is by using a few different SEO tools.

Free tools such as Google’s Search Console and Google Analytics allow you to maintain your website and check it’s presence. Other tools such as Screaming Frogs SEO Spider and Moz Pro can help you get an understanding of how your website is ranking and what improvements you can make.

SEO tools can take a little while to get the hang of, so take your time to get used to each tool.

Start Thinking of Relevant Keywords You Want to Rank for

After evaluating your website, you can start thinking of ideas and researching relevant keywords to create highly valuable content for your customers and audience. To carry out keyword research:

  • Define relevant topics related to your business.
  • Check keyword volumes and see what your competitors are ranking for.
  • Start planning your content.

To carry out your keyword research use tools such as Ahrefs and Google Ads Keyword Planner.

Is a Localised or Generalised SEO Campaign Right for Your Business?

The most important factor that will decide whether you should focus on local SEO is if you want to grow local traffic to your website or physical business. Local SEO can be hugely effective for local businesses, and if a local business can get their local SEO strategy right, they may not have to compete with businesses from all over the internet in local searches.

If your business is not location dependent or your customer base is widespread, then a general SEO campaign will be more effective for your business. A more General SEO campaign allows you to focus on traditional SEO practices to ensure you’re attracting as much quality traffic to your site as possible.

There may well be some overlap between local and general SEO practice in your SEO strategy. Most likely, your business marketing plan will include a variety of different tactics, so don’t be disheartened if you need to test and optimise your SEO and wider marketing efforts as you move forward and find the best strategies for your business.