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How to Start a Business That’ll Succeed: A 10-Point Guide

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StrategyDriven Starting Your Business Article | Starting a Business | How to Start a Business That'll Succeed A 10 Point GuideIt is only natural to worry about failure when starting a business. However, don’t let the fear stand in the way of what could be a profitable company, which could potentially change your life.
To set yourself up for success, you need to understand how to develop a strong business model and to avoid the potential pitfalls that could thwart your venture’s growth and profitability.
To kickstart your idea, here are 10 helpful points to help with starting a business that will succeed.

1. Find Your Passion

Never launch a business for the sole reason of making money. If an idea or industry doesn’t light a fire inside of you, then avoid it at all costs.
You will need to dedicate a significant amount of time and energy into building and maintaining a successful enterprise, so it’s critical to love what you do.
It is this passion that will help to push through setbacks, gain in-depth knowledge about the industry, and wake up every morning with the sole aim of growing your brand and acquiring new customers.

2. Gain Experience

A lack of experience could lead to a lack of success in your chosen industry. For example, if you have your heart set on opening your own restaurant, you must gain experience in the food industry.
You’ll need a solid understanding of the level of hard work, passion and commitment required to run a restaurant, as there is more to it than hiring a chef and marketing your venture.
Gaining experience will ultimately provide the tools you need to kickstart a successful restaurant or could prevent you from making a big mistake.

3. Earn a Business Degree

Aspiring entrepreneurs would be wise to earn a business degree, which will provide them with the in-depth knowledge and skills they need to run a small or large company.
There are now several superb degrees budding business owners can choose from. For example, you could embark on a Masters in Business Administration online, which will take 18 months to complete and you can customize the course to suit your needs. You could also study health management, operations management, global leadership, or supply chain & enterprise resource planning. It can prove invaluable for those hoping to start their own business in the near future.

4. Start Your Business While Employed

Don’t quit your day job because you have a great business idea. It could potentially take a long time until your new venture generates a profit.
A part or full-time job will keep money in your pocket while you’re developing your budding brand. Once your business considerably increases its profit margin, you should quit your career to focus on your new company.

5. Start Networking

You don’t need to wait until your business is officially up and running to start networking. Line up potential clients or customers by reaching out to individuals, brands and organizations. For instance, you can form connections via LinkedIn, ask professionals for advice, or attend local networking events or groups to develop strong relationships in your chosen industry.

6. Write a Strong Business Plan

A business plan will provide your new enterprise with a roadmap to success. It will provide your company with a direction, as you’ll need to set objectives, define strategies, and set targets to work towards. It can, therefore, prevent you from sinking your time and money into unnecessary areas of the business.
In addition to providing you with a sense of direction, the business plan can also help you communicate your vision to potential partners or investors, who could be integral to your company’s success.

To write a strong business plan, you’ll need to:

  • Perform market research
  • Feature detailed information about your marketing strategies
  • Identify your target audience
  • Determine potential obstacles
  • Feature realistic goals

7. Turn to the Professionals

The prospect of performing every internal task yourself might seem a little daunting, which is why you’ll be happy to know you don’t need to go it alone when running a new business. For example, unless you have experience in bookkeeping or accounting, you could outsource a professional accountant or bookkeeper, who could save you more money than they could cost you.
You also must not cut corners when writing contracts either, which could lead to potential legal and financial issues in the future. If you don’t have a law degree, hire a lawyer to write up a contract for you. Never perform tasks you’re not qualified to do, as it could lead to your company’s downfall.

8. A Financial Investment

Think carefully about how you will fund your business. If you don’t have money in a savings account to rely on, don’t expect to walk into a bank to secure a loan, as most traditional lenders don’t like new ideas.
They also are often only willing to work with entrepreneurs with a proven track record in business.
Rather than skimping on different areas of your business, which can inhibit your growth and damage your brand, you should consider the following financial options:

  • Approaching potential investors
  • Saving money out of your own pocket
  • Crowdfunding
  • A business loan from a lender or loved one
  • Refer to your business plan to estimate exactly how much money you’ll need to get your new business off the ground.

9. Develop a Cohesive Brand Identity

Mixed messages, different color schemes and varying tones of voice can lead to a confusing brand, which will indicate a lack of professionalism and attention to detail.
Your website, social media profiles, brochures, flyers and print ads should feature a consistent voice and message, which will help you to develop a standout brand that will convince your target audience to become a customer.

10. Choose Your Team Wisely

When the time comes for you to hire your first employees, you must ensure you build your team wisely. Not only must they have the appropriate skills and qualifications for a role, but they also should have a positive, hard-working attitude and their personality should complement your desired company culture.
As a result, you can create a strong, productive and passionate team, who will help your brand to grow from strength to strength throughout the years.

First I Launched My Company And Then I Had To Start Learning About Managing A Product.

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StrategyDriven Entrepreneurship Article | First I Launched My Company And Then I Had To Start Learning About Managing A Product.To some degree, I always knew I’d launch my own business. I just didn’t know which field of study the company would rest in. So after spending much of my 20s working in finance and real estate, and then going to business school, the right opportunity sat in front of me. In 2011, I formed SquareFoot, a new kind of commercial real estate company, to address growing companies and their office space needs.

We spent those early years building our website and fleshing out our marketing and messaging to reel in clients who suited our solutions. For a few years, this process worked well for us, and I took it on my own shoulders to grow in my knowledge first and then my role and leadership to include more. As I managed the real estate component of the company, and pinch-hitted adequately on the marketing front, too, I came to realize that I wouldn’t be able to carry the team in one crucial element: product.

My thinking on this was simple – There were three areas of the business that needed to be top-notch for us to succeed: 1. Real estate, 2. Marketing, and 3. Product. I could handle the top two, but not the last one. Not if I wanted the company to deliver on the vision I had. So I set out to hire a COO who could. I needed someone with complementary skills to mine, to fill in the gaps and to lead the other half of the organization. That person’s background would be, ideally, the inverse of mine, someone who was strong on product, could assist with marketing, and likely wouldn’t know the first thing (at that point) about negotiating real estate deals.

Over the past 3.5 years, I have been a stakeholder in the success of our product management, not the leader. And both the organization and our clients are better off because of it. I sit in on meetings where our COO and the rest of the team outline how and why to build out the product offering to give our clients more and better tools. This is an ongoing area of growth for me. Much of the interactions we have with clients are in-person, which falls into the real estate category of our negotiations and communications, but we must also have a high-quality website and app to match the promises and commitments we’ve made. I know we’re in good hands.

Some CEOs are product-first front their experience, skillset, and interests. They have a leg up on people like me who are catching up as they go when it comes to product, and depend on others more able than them to lead that portion of the business. But, I’d argue, nobody has done it all, or can do it all. For the product-oriented founders, they’ll need to eventually hire a business-oriented executive to help them build and grow for the future. What’s most important in these thought processes and conversations is to be honest and upfront about your own limitations and how those may be standing in the way of valuable progress or long-term success.

Since every company is different in makeup, there’s no definitive time to expand the executive team. You know it’s the right time, in my experience, when you feel in over your head again. As discussions internally began to mount among junior team members looking to me to make the ultimate decision, I was comfortable and confident in the real estate and marketing areas far more than I was when it came to product. It reached a point where I had to acknowledge and accept that I would eventually make a bad misstep if I didn’t turn to someone who was more capable of handling those situations and circumstances. That’s not a sign of weakness for a CEO, it’s a show of maturity. As SquareFoot grew in employee count and in client base, I had to grow in my leadership, too. Bringing on my counterpart then helped accelerate that growth overall across all metrics.

The advice I’d give to CEOs first starting out is to try to manage it all for as long as you can. But also be realistic and honest about when that style ceases to work. These are good problems to have, as it means you’ve tackled and conquered many layers of company growth to reach the point where you can no longer scale yourself to cover it all. Bringing on someone at that time is a smart move. Finding the person best suited to balance out your weaknesses with their strengths is the best path toward reaching what you set out to do and continue to seek. For me, that was understanding that product wasn’t something I could pinch-hit on. Once I turned to an expert, I haven’t had reason to look back.

About the Author

StrategyDriven Expert Contributor | Jonathan WasserstrumJonathan Wasserstrum is the Founder / CEO of SquareFoot a commercial real estate platform based in New York City. Founded in 2011, Squarefoot helps companies find their next (and next) office space.

Online Businesses Popular for Senior Citizens to Start

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StrategyDriven Starting Your Business Article | Online Businesses Popular for Senior Citizens to StartRetirement does not need to mean the end of work for senior citizens if they don’t want it to. There are many businesses that even those in need of in-home senior care can start. These businesses can give retirees extra income while still allowing them the flexibility to enjoy their retirement.

These 6 online businesses are good for retirees to start.

Senior Citizens Can Start an Online Genealogy Researching Business

Genealogists research the history of a family, and they can use the Internet to access genealogical records and create a detailed family tree for clients. This work is research-intensive so people are willing to pay others to do it for them. This makes it an ideal home business for retired seniors with time on their hands.

Although much of the research can be done online, genealogists sometimes need to go to libraries, churches or courthouses. They may also need to conduct interviews with people. This part of the job is excellent for seniors who enjoy getting out and socializing with others.

Starting a Virtual Assistant Business Can Help Retirees Earn Money

Virtual assistants are like administrative assistants who work remotely. They can help a business with a variety of tasks such as research, social media management, bookkeeping, data entry, managing email, booking travel, calendar management and more.

Senior citizens who want to start an online virtual assistant business need to assess the existing skills that they can offer and then decide if they want to learn new skills to add them to their offerings or just focus on the ones they already have.

Retirees Can Start a Writing or Blogging Business

There is a great need for quality content online, and senior citizens who want to start their own business can call upon their years of experience and knowledge to write that content. In fact, writing is an excellent home business for seniors who want to work entirely from home because all writing, research and telephone interviews can be done from the comfort of a home office.

Retirees who want to start a writing or blogging business should create a website with samples of their writing, perhaps creating their own blog that touches on the subjects they can write about. This will give them a portfolio to point potential clients to.

A Photo Business is Great for Senior Citizens with Tech Skills

For an older adult who knows their way around Photoshop or other photo enhancing tools, starting an online photo business is ideal. The business can offer services such as photo restoration of old or damaged photos, digitizing slides, negatives or prints, touching up digital images and more.

An investment in some hardware and software may be necessary for a senior citizen to start this business. Once that investment is made, a creative senior can make extra retirement income helping others enhance and preserve their photo memories.

Retired Teachers and Professionals Can Start an Online Tutoring Business

The ability to connect with others through video chat makes online tutoring easy. Former teachers and other professionals can offer their expert knowledge in subjects that students need to be tutored in and do that tutoring online.

This is one online business seniors can start that they might be able to get underway just by word of mouth. An older adult who announces on social media that they would like to tutor others in a subject they qualify to teach may find students very quickly.

Senior Citizens with Web Design Experience Can Start their Own Business Designing Websites

There are many website building sites such as WIX or Squarespace that make it simple to get a website up and running quickly. Tech-savvy seniors who take the time to get to know a couple of these sites can start a business that builds websites for others.

A senior who wants to open a company that helps other retirees may even consider starting a website designing business for other senior citizens that want to start their own online businesses.

About the Author

StrategyDriven Expert Contributor | Kelsey SimpsonKelsey Simpson enjoys writing about things that can help others. She lives in South Jersey and is the proud companion to two German Shepherds and spends her free time volunteering in dog shelters.

Can A Leased Car Be Used As A Taxi?

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StrategyDriven Starting Your Business Article | Can A Leased Car Be Used As A Taxi?Although it isn’t a question we get asked too frequently, someone occasionally asks whether or not a leased car can be used as a taxi. Whether you are just beginning to drive a taxi or have been driving for years, you may be surprised by how inexpensive it is to lease a vehicle. Can you lease a car for use as a taxi?

It depends. The section below examines the different circumstances under which a leased car can or cannot be used as a taxi.

Can Leased Vehicles Be Used As Taxis?

The answer is yes, but only in certain situations.

You most likely won’t be able to find a vehicle to lease from a standard broker. Some businesses, however, specialize in vehicle leases for cars that are going to be used as taxis. In close to three years at the OSV, I only happened upon one company that had specific deals in place for private hire vehicles.

Even though it may be challenging, there are ways to make it happen. The key is to find a company that specifically offers leases on vehicles that can be used as taxis.

Can I Use A Personal Contract Purchase Vehicle As A Taxi?

These vehicles can only be used as taxis when they are leased under a special agreement from a company that deals specifically with these types of leases. What happens if you have a personal contract purchase, though?

Even though personal contract purchases and personal contract hires are similar, they differ in what happens at the end of the contract. At this time, you can choose to:

  • Buy the car for a specific predetermined amount
  • Exchange the vehicle in part for a new one
  • Return the vehicle (you still will need to pay for any condition problems or extra mileage)

Based on that, can a personal contract vehicle be used as a taxi?

Sadly, it can’t. The vehicle is technically owned by the company providing the financing until the end of the contract. At that point, you can buy the car, making you the owner. If you don’t wait until the contract is up to begin using the vehicle as a taxi, it will depreciate too quickly. There is no way for the finance company to know whether or not you will buy the vehicle when the contract is over. After the contract ends, however, if you decide to purchase the vehicle, it can then be used as a taxi.

Can You Use a Leased Vehicle As An Uber?

The popularity of Uber, a ridesharing app, has exploded over the past few years. Unfortunately, leased vehicles cannot be used when driving for Uber. There is one exception, however. Toyota has invested in Uber so that Uber drivers now have special leasing options. Although you can’t lease a vehicle from a regular company, you may be able to find one through companies that deal specifically with leasing vehicles to Uber drivers.

In the US, Uber partnering with a company to provide drivers with leased vehicles is an interesting development. Currently, however, there aren’t any signs that the same options will be made available in the UK.

Why Aren’t Leased Vehicles Allowed To Be Used As Taxis?

Cars that are used as taxis typically travel much greater distances and experience more wear and tear than standard vehicles. These are the primary factors preventing leased cars from being used as taxis.

Vehicle leases always restrict both the mileage and the amount of wear and tear the vehicle can experience during the lease period. For instance, some leased vehicles are only allowed to be driven 50,000 miles per year. Financing companies may provide further restrictions, limiting the annual mileage to anywhere from 35,000 to 45,000 miles. Taxis are driven for hours at a time, which causes the miles to quickly add up. Cars that have high mileage generally don’t retain their value. Financing companies don’t want to take the risk of owning a car that is worth very little after the end of the lease period.

A similar concept applies to the condition of the vehicle. Because taxis are driven so much, they are more likely to experience excessive wear and tear. This decreases the value of the car and may result in the need for costly repairs. If you read the lease, it usually will state “not for hire or reward”. As a result, you are not allowed to make money off of the vehicle itself.

Ultimately, financing companies don’t want to lease cars that they can’t recoup their money on at the end of the lease term.

How Can I Obtain A Lease For A Vehicle I Can Use As A Taxi?

As was already stated, most brokers don’t offer lease deals for vehicles that allow them to be used as taxis.

There are companies out there, however, that specialize in leasing vehicles to people who want to use them as taxis. You may have to dig a little bit to find these companies, however.

A good place to start is by speaking to your broker. If you don’t already have one, find an experienced broker in your area. Talk to them about whether or not they know of any companies that offer vehicle leases on cars that can be used as taxis.

Websites such as CarLoanWarehouse, ethosfinance.co.uk, and TheTaxiShop provide lease deals and financing options for taxis. We can’t comment on the quality of these companies, however, since we have never worked with them before. If you decide you want to give them a try, do careful research ahead of time so that you can make sure they are the right choice for your needs.

If you want to find a vehicle that you can lease and use as a taxi, you will need to look for a company that specifically deals with these types of leases. Everyday leasing companies and brokers generally don’t offer deals like these. That means that you will need to do quite a bit of research to find well-respected companies that handle taxi-related lease deals.

When you find a vehicle compare you taxi insurance for the best price.

How to Decide if a Franchise is Right for You

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Many entrepreneurs wish to start a business based on an idea they have that they believe fills a gap in the market – or creates a new market. However, in many cases, you might wish to start a business but lack a viable opportunity in your location. This is where franchises come in. The basic idea is simple enough; you pay an established company for the right to use their business model and brand and run your own business under their umbrella. Some of the biggest commercial names run on this model, but how do you know if this would be a good fit for you?

Advantages

The main advantage of a franchise is that you don’t need to establish your business in a competitive marketplace. One of the main strategies of a new business will be to run effective marketing campaigns, which can be time-consuming, costly and a lot of work. With a franchise, you have that brand awareness in place already, and the marketing burden is largely taken off your shoulders. There is still a requirement for a degree in marketing, depending on the contract you sign, in which case you could look at social media marketing for franchises for example. The other key advantage is that the business model, including supply chain, IT systems, and personnel management is already in place, saving a huge amount of work compared to starting a business from scratch.

Disadvantages

The first thing that might spring to mind is the initial investment required for a franchise. This can be a sizeable sum for a major chain, and you will need to have a sound source of funding to be able to take on a franchise. However, before you dismiss the idea on these grounds, consider how much you would need to invest as an individual if you were starting from scratch. Factor in the costs of running marketing campaigns to the set-up costs and you may find that this puts the franchise cost into perspective.

One main issue is not so much the finance, because to start a business you will need investment anyway; rather it is your perception of the loss of autonomy. You will be bound by your contract to operate within the company regulations, normally with very little freedom to go your own way. Franchisors want their customers to be essentially unaware that the branch they are in is a franchise, so if you’re in an establishment in Delaware, it will be exactly the same as the one in Richmond, or Boulder. If you would find it hard to function with this lack of control, then franchising is probably not your best option. If, however, it is the challenge of being productive and profitable that is your passion, you could find franchising a perfect fit.

When considering the pros and cons of franchise opportunities, remember that with so many potential franchises to evaluate, there will be corresponding variations in the degree of control you have, so there could well be a business model out there that fits you. Read more on how a tree service franchise opportunity could be the business you are looking for.

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