Strategic Planning Best Practice 4 – Ongoing Planning and Execution
Market changes wait for no one. In today’s rapidly changing business environment, competitors and suppliers aggressively seek to gain a competitive advantage while government agencies and special interest groups continuously seek to further their agendas. These forces, acting together, demand an organization to be responsive and flexible to maintain its footing within the marketplace.
Ongoing planning and execution enables an organization to appropriately adjust to its changing operational environment. Effective response to marketplace changes is achieved by using a combination of event, routine, and annualized planning and execution activities. Event driven activities, triggered by abrupt marketplace changes, enable the organization to react to significant developments in the business environment. Routine and annualized activities help the organization maintain flexibility in response to slowly evolving trends.
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