Today’s rapidly changing business environment presents a daunting challenge to executives and managers.  Gone are the days when a company’s competitive advantage could be leveraged to bring it untold riches year after year.  Technology and the phenomenon of the flattening world have created a new market environment in which a company innovates one day only to see its unique creations commoditized the next.

To remain competitive in this new, flatter world, organization leaders must remain focused on the future.  While crystal balls do not exist, corporate leaders must serve as the ultimate futurists; anticipating changes in both market demands as well as the availability of human, technological, and material resources.  Strategic planning should incorporate these predictions while allowing for flexibility and adjustments to be made during tactical execution.

Nathan A. Ives manages the strategic planning, budgeting, and personnel resource and project management programs at the Institute of Nuclear Power Operations, is a StrategyDriven contributor, and co-Host of the StrategyDriven Podcast. For over fifteen years, he has served as trusted advisor to executives and managers at numerous Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

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