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Recommended Resource – Finance Without Fear

Finance Without Fear: A Guide to Creating and Managing a Profitable Business
by William S. Hettinger and John Dolan-Heitlinger

About the Reference

Finance Without Fear: A Guide to Creating and Managing a Profitable Business by William S. Hettinger and John Dolan-Heitlinger unveals the mysteries of financial statements in this easy-to-understand, example filled book. William and John arm leaders with the knowledge of what is in each financial statement, how statements relate to each other, and, more importantly, how business operations impact reported financial outcomes.

Benefits of Using this Reference

StrategyDriven Contributors like Finance Without Fear because it imparts the appropriate level of financial report understanding needed to be a successful executive or manager while not requiring the reader to be a CPA. Additionally, the illustrative examples relating business operations to financial statements clearly conveys the relationships and importance of strategic and day-to-day decisions to the financial well-being of the organization.

StrategyDriven Contributors believe it is vitally important for all executives and managers to understand how operational decisions impact financial performance and its conveyance in financial statements. Likewise, it is critical that these leaders be able to draw conclusions about business operations from their financial statements. While newly ascending managers may not have this knowledge, they should seek and be provided this information early in their management careers. Finance Without Fear can be used to impart such knowledge; making it a StrategyDriven recommended read.

Share Your Financial Results and Improve Performance

Should you share your firm’s financial results with this staff? This is one of the questions that business owners face every day, and all too often the answer is no.

But no is probably the wrong answer. An organization can very often improve performance and get its employees bought into it’s mission and purpose simply by sharing financial results with the employees.


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About the Author

Bill Hettinger, Ph.D. is an internationally known consultant, educator, and thought leader who has trained numerous students, business owners, and managers in finance, entrepreneurship and small-business creation.

His latest book is Finance Without Fear: A Guide to Creating and Managing a Profitable Business. Finance Without Fear is an easy to understand guide to finance that not only explains the key concepts of finance, but also explains what the numbers mean and how finance can be used to create a business with a competitive advantage. He can be contacted at [email protected] To read Bill’s complete biography, click here.