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5 Reasons Why Companies Should Give Back

StrategyDriven Corporate Culture Article | 5 Reasons Why Companies Should Give Back

On the surface, running a business may seem simple. Products are created and sold to customers, expenses are paid, and profits are tallied up. However, the process is much more nuanced than that. While establishing a relationship with the community is not required, it can play an important role in determining how successful a business is. Taking the time to build a positive relationship with the community can be an excellent way to establish a good reputation and promote positive word of mouth. Giving back can also improve employee morale and encourage a positive culture in the workplace.

1. Establish a Positive Workplace Culture

Providing a safe, comfortable work environment is something that many entrepreneurs strive for. However, the management style, personality of the workers, and expectations placed onto staff members also contribute to the workplace culture. Toxic workers, impossible goals, and unfair distribution of work can all create a poor environment. Even if a company has fantastic managers and workers, employees may not feel completely fulfilled. From high-level management experts like Claire Lucas DC who are passionate about equality to entry-level workers who want to foster animals, most people want to do something to help the world.

Inviting staff members to contribute ideas about what causes they care about can help business owners figure out what is important to workers. If many of the workers are ardent environmentalists, then perhaps scheduling everyone to participate in cleaning up a beach once a month could be a big hit. While giving workers a few days off to volunteer may seem counterproductive, there are many studies that show a correlation between employee happiness and an increase in daily productivity.

2. Benefit the Community

While the people who live in a community may want or need certain things, they may be at a loss about how to get them. A company can provide some of the funding and use its large platform to advertise to a wide audience. Even though it may cost the company money to allow workers to volunteer, donate money to a charity event, or organize a fundraiser, the benefit to the community can make the effort worthwhile. Whether the company is able to make a difference on a local level or a global scale, many people will be able to benefit. A business that contributes towards the construction of a public park may not reap profits from the new space, but the employees and community members can use the area to exercise, socialize and play games.

3. Foster Feelings of Public Goodwill

Companies, especially large ones, can sometimes be perceived as uncaring by consumers. Unlike the local shop where the owner is often behind the counter, a large corporation can appear faceless to customers. Giving back is an excellent way to create feelings of warmth, admiration, and appreciation in the general public. A positive reputation can result in an increase in customer loyalty, even if prices go up in the future. A company with a positive reputation can enjoy more sales from happy customers.

4. Promote Brand Awareness

Often, if a company contributes to a cause, the name of the business is featured somewhere. Pamphlets and banners at events may feature the names of any sponsors, while charities may list their donors on a website page. Current and future customers may notice the name of the company, especially if the contribution made is notable, such as a large dollar amount or a flashy, unique prize won at a raffle. Companies that give back also enjoy good word of mouth among consumers. If people are impressed that a business supports a cause they agree with, they are more likely to not only support that company but to share that information with others.

5. Networking Opportunities

Charity events often appeal to local philanthropists, local celebrities, and business owners. Hosting or attending a notable event is an excellent way for business owners to meet other like-minded people. The opportunities for networking are limitless as long as it is done correctly. The business owners should not make it appear as if they are only present to meet people who may benefit them. However, they should be sociable and friendly with everyone they encounter, which will leave a good impression on all of the attendees. Business cards can be handed out and asked for in return in the hopes of sending an email or making a follow-up phone call after the event.

When a business gives back to the community in any way, the benefits are numerous. The charity selected should be as free from scandal as possible and provide a valuable service to the community or the world. As long as the cause and charities are carefully selected and align with the company culture and vision, then the business can provide support through donations and volunteer time while also generating goodwill.

Marathon Consulting Group, Inc. Listed as a StrategyDriven Trusted Services Partner

StrategyDriven Trusted Service PartnerStrategyDriven is proud to introduce Marathon Consulting Group as our newest Trusted Services Partner!

Having completed our rigorous certification process, we found Marathon Consulting Group to be a market leading service provider with proven client results.

Troubled organizations going through a regulatory recovery typically have longstanding performance issues driven by a number of factors. Recoveries led by Marathon have resulted in improved regulatory margin, equipment reliability, organizational alignment and safety culture, as well as 18% reduction in production costs and 60% fewer consequential events achieved within 1-2 years and sustained performance at that level.

Marathon Consulting Group provides services in the following areas:

  • Monitoring: Business Performance Assessment Program, Corrective Action Program, Management Observation Program
  • Management: Risk Management, Standards & Expectations
  • Values: Corporate Cultures

About Marathon Consulting Group

Led by richly experienced leaders and executives from the power industry, Marathon Consulting Group approaches regulatory recovery and other engineering, technology, and management challenges from a strategic and 100% solutions-focused perspective.

Learn more about Marathon Consulting Group at: marathoninc.com

About StrategyDriven

StrategyDriven provides executives and managers with the planning and execution advice, tools, and practices needed to create greater organizational alignment and accountability for the achievement of superior bottom line results. At StrategyDriven, our seasoned business leader experts deliver real-world strategic business planning and tactical execution best practice advice – a blending of workplace experience with sound research and academic principles – to tens of thousands of business leaders worldwide.

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How To Ensure Employee Comfortability In Your Business’ Working Environment

When it comes to success, your employees can have a huge impact on the level. You probably already have an extensive training programme in place to ensure your employees are well equipped and confident to give the best possible service. However, there are quite a few factors that can affect the efficiency of your employees, and therefore your overall business efficiency. Feeling tired, overwhelmed, and hungry can all be contributors to lack of concentration and an increase in human error.

Below are some ways you can ensure your employees are comfortable in the workplace and working at their highest capacity.

Provide An Outside Space

Being able to take a five-minute break for fresh air will help your employees to reduce stress levels, boost vitamin D levels and white blood cells that fight infection. Fresh oxygen also helps to energise you and help you to feel less overwhelmed, helping a big workload to feel much more manageable. If you do have employees who smoke, not being able to satisfy a craving will prevent their concentration being completely on their work, making mistakes highly likely. Providing aluminum canopies or something similar that provides shelter for your employees from the rain and too much sun will mean getting a fresh air fix will be possible in all weathers and seasons. You may think giving five-minute breaks when needed will be counter-productive to efficiency; however, small breaks at regular intervals can help to keep the brain working at maximum capacity, meaning that the time spent working is far more productive.

Make Sure There Is Sufficient Light

Low lighting, or having computer screens at too high of a brightness level, will put extreme stress on your employees’ eyes and could lead to permanent damage. On the other hand, being in direct sunlight will not only give your employees a headache due to eye strain, but also there is an increased risk of sunstroke and dehydration (see below). It is important to have vertical blinds or similar, so your employees are able to block out the sun when necessary, and have overhead lighting that is sufficient to ensure maximum eye comfort for your employees. Replacing any blown bulbs as soon as they are noticed should not be disregarded either.

Provide Water And Snacks

Dehydration can make your employees feel fatigued and develop a headache, which will severely affect their performance over the day as a whole. Providing fresh water that is readily available, either through a water fountain or specially allocated taps, will help to regulate your employees’ water levels, and help them to feel fresh and alert. H2O also helps to improve clearer thinking, helping your employees to problem solve quickly, take initiative, and stay focused. Hunger can also be extremely distracting, and although your employees will have a sufficient lunch break, you cannot predict when your stomach is going to start rumbling. Taking care of your employees by providing fresh fruit to snack on will mean they will reward you for your kindness by performing at an optimum level.

Hopefully, this has given you some ideas on how you can create a comfortable and focused atmosphere for your employees to work in, ensuring the procedures of your business are in well-equipped, capable hands.

Your Workforce Will Be Happier If You Do These Things

Every great business needs a happy workforce behind it. No business got off the ground or became successful with a team of grumbling employees who were resentful of the things they had to do. A happy workforce means a higher quality of work. How can you make your workforce happier? Do these things…

Be A Better Boss

A boss in this day and age shouldn’t be somebody who watches from the sidelines and gives people orders. It’s somebody who’s willing to get their hands dirty and go above and beyond for their team. It’s somebody who has an open door policy, listens, and wants to make things as enjoyable as possible for them. You need to genuinely care about your employees to be a great boss. They’ll be able to tell if you’re genuine or not too. You’re not going to get people doing their best work or building a great reputation if you’re only worried about yourself in business.

Make Their Lives Easier

How can you make your employees lives easier? Could you maybe ensure that they have the supplies they need to make lunch, with a microwave, refrigerator, and kettle? Could you ensure they have the highest quality equipment, as well as implement trustworthy programs to help them get things done faster? You can automate some processes, but with others, you’re going to need to find better ways of simplifying. There’s a reason programs like Excel are so popular. You can check out the infographic below if you think this is something you could use.


Credit to STL

What Your Team Needs Besides Money

The monetary compensation plays a big role in retaining your best employees and giving them good reason to give their job their all. But if you believe that’s all they need, you’re going to find more people leaving the team than you would like. There are deeper needs that you and even they might not recognize at first. Neglect them for too long, however, and those will serve as the reasons you can’t retain your staff.

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Goals

Employees have responsibilities for day-to-day work in their role, and they should know that. When it seems like the day-to-day involves nothing other than just running through a workload to no aim, however, that’s when people can get frustrated. Goal setting for employees, whether it’s collaboration toward a certain goal or simply improving productivity and efficiency can give them something important. It can give them something to aim at, so they don’t just feel like they’re standing still in their job. It’s also a good way to align their goals at work with the goals of the organization.

Progress

Beyond their work goals, you should consider your employee’s personal goals a little more. If they’re looking to progress in the company, see if you can bring out that leadership material. If their job requires expertise, help them build on it with training. If they have personal projects they want to tackle, then offer them time in the office environment to work on it. Make your leadership instrumental in their personal progress.

Value

Let’s not pretend this relationship is all about what you can do for your team. Your team does plenty for you and showing that you acknowledge and value that is important. From simple thanks and an employee-of-the-month scheme to an awards dinner complete with award plaques. Showing real, verbal appreciation and offering a physical token of that appreciation shows that you truly value the team. It also gives you the opportunity to incentivize the behaviors that you consider most important in the workplace.

Cohesion

The work environment is most likely one of multiple people. Getting them cohesive and collaborative is important. Even for those like remote workers who aren’t in the physical environment. Improving the ways they communicate and organize, such as using project management tools, removes the barriers from that cohesion. You should also consider those corporate get-togethers as the opportunity to have people build rapport and relationships without the pressures of work exerting on them.

Flexibility

Speaking of those pressures, every workplace has them. But allowing a little more flexibility to your team can help them deal with said pressures a lot better. Everyone has ways that they work better. Flexibility helps them discover those ways. Whether it’s flexibility in time, location, dress code, method or otherwise. You have to think of what you can reasonably allow. Whatever you can allow, you should.

A better understanding of the human needs in your team is going to make you a better employer in every way. You’re going to retain them, keep them motivated, engaged, and even happy to work for you.