Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Companies need to undertake a marketing strategy so that consumers are aware that the firm exists, and more importantly, so that the dollars keep rolling in.
Marketing exists in various forms. While consumers may be more familiar with TV and print strategies, this doesn’t mean that you have to use the same strategy for your company. There is a range of marketing methods that you can use to help your business make its mark, especially in this digital age. Read on to find out if the following ideas could help you and your company.
Merchandising is one of the oldest, and most effective types of marketing. From mugs to custom lapel pins, t-shirts or sunglasses, your options are endless. Merchandising is a great alternative if you attend a lot of trade shows, or community events. By giving your consumers a take home gift, they will instantly remember your company, while associating it with a positive experience or memory. Even if the item that they take is only used within the home, any visitors may comment or engage with the item if they see that it has your company name or logo. If you are looking to boost awareness, get creative and are restricted by a small budget, then merchandising is the ideal tool for you. For best results, have merchandise that sits on an office desk or can be worn with pride.
The way we do business is changing. In fact, consumers are increasingly influenced by information that they obtain or interact with online. From Facebook to Instagram, and even LinkedIn and Twitter, don’t underestimate the power of using social media as part of your marketing strategy. The beauty of digital marketing is that you can start small too. From only a few posts a day, or scheduled tweets, you can begin to increase coverage and interest in your product or service. So if you thought that social media was only for millennials then think again. If you aren’t using digital marketing to help your business, then you risk getting left behind and becoming invisible.
Make sure that more traditional marketing methods also remain in your marketing strategy. It’s a good idea to produce brochures and sales materials if you are out and about, and want to provide potential customers with a point of reference, or catalogue for them to refer to. Depending on what your company offers, you may also want to consider TV and radio alternatives too. These methods are essential if you want to make the most of potential sales during key sales periods, including Christmas, Thanksgiving and Black Friday. Using TV or radio doesn’t mean that you have to produce a cheesy or dated commercial either. In fact, airtime is crucial if you want to obtain those all-important sales.
From traditional marketing methods, to merchandising and social media, you will need to review your marketing plan if you want to increase your business potential. Make sure to set aside some of your budget to aid your marketing plan, and feel free to get creative.