How You Can Attract More Customers With Promotional Gifts

StrategyDriven Marketing and Sales Article |Promotional Gifts|How You Can Attract More Customers With Promotional GiftsEvery single business needs to have a marketing strategy. That goes without saying. And, there are evidently a whole host of different and diverse advertising methods that a company can employ in order to attract more customers and make a bigger profit.

Nevertheless, there is a lot that needs to be contemplated when it comes to deciding which strategy to go for. After all, what works for one company may be an absolute disaster for another one. All in all, the truth is that what strategy is chosen lies within the makings of the business in question; how big or small it is and what industry it is placed in, and so on and so forth. For example, the likes of Allvision Billboards offer a service for businesses to reach a large number of people – ideal for big companies especially!

There are one or two methods that have been adopted by a whole host of companies that are placed in a whole host of different industries and have entirely different budgets. Billboards are one. Another one of these is the utilization of promotional gifts.

Using promotional gifts is something which has been used by a lot of companies for many, many years now. This may lead one to think that it is outdated. But that is certainly not the case. It is a method that boasts just as high of a success rate as it did ten years ago, if not better. The main reason behind its popularity is that it creates a bond with people and so they feel inclined to use the company in question whenever they require the products it sells or the service that it is offering.

Nevertheless, when picking promotional gifts to go for one has to be very careful. This is where a lot of planning and forefront has to go in. After all, the products chosen are the main component and so they will dictate whether or not the marketing strategy is a success or not.

One of the most popular options lately is the utilization of promotional bags. Reusable bags are great at present because more and more people are caring about the environment and shops and supermarkets have put a charge on plastic bags. Therefore, this is something that will certainly come in handy. Moreover, the scope for advertising is huge because whoever uses the bag in question will advertise the company to every single person that they pass by.

Perhaps the most common product to start with for a business that is just starting off with this strategy is pens. At the end of the day, a pen is something that will always be needed and always be used. Moreover, it is something that is relatively easy and cheap to employ, and it is a product that is also easy to distribute.

To conclude, the utilization of promotional gifts is one which has an evident success and popularity base. But it is important to regard just how crucial it is to ensure that one picks the right item or items for the job.

8 Things Every Small Business Needs To Consider When Expanding

StrategyDriven Strategic Planning Article |Small Business|8 Things Every Small Business Needs To Consider When ExpandingExpanding your business can be a daunting time as a small business owner or entrepreneur but at the same time, it can also be very exciting. The fact that you’re even considering some form of business expansion must mean business is going well, and that you’re doing something right. However, there are many things to consider when taking your small business to the next level, especially if you don’t have any prior experience with business expansion. Luckily, it’s far from impossible and today we’ve put together a guide on things that every small business owner needs to consider before expanding.


One of the first things you have to consider is how much expanding nationally and internationally will cost your company. It comes with a variety of costs to conduct your operations overseas, from commercial space to travel, customs, shipping, and production. These expenses range considerably across countries and international regions, as well as unique expenditures that apply only to international expansion.

You don’t want to face unforeseen cash flow problems, so it’s a good idea to build a list of all the expenses to ensure that they balance with the future income and profits you will earn. If expanding your business financially seems like a good idea, then with the right planning it might prove quite successful.

But if it appears that costs, including start-up costs, would take years to recover, it makes more sense to concentrate your resources on local expansion or diversify your products/services instead of entering the international market. Sometimes starting smaller and gradually working your way up proves to be a smarter financial option with business expansion.

Employment regulations and tax laws

When it comes to taxes and employment, various countries and regions have different regulations. For example, through OSHA, the US has stringent regulations on employee safety, while other nations may have relaxed laws regulating workers’ safety. And, it isn’t always that easy. For example, Mexico has a variety of different entities that control employee safety, each with its own laws that are often inconsistent.

You also need to think about other laws when it comes to health and welfare benefits. It is now more important than ever for employers of all sizes that sponsor group health and welfare benefits, to have a formal plan document (ERISA Section 402) and Summary Plan Description (“SPD”) (ERISA Section 102). To remain compliant, all employers must also issue various required notices to employees. For these health and welfare benefits, you will need valid Compliant Wrap Documents to ensure you’re abiding by the law.

You can not afford to disregard these legal rules, since they affect everything from the recruitment and selection of employees in each country to the proper filing of your tax returns. You will need to remember how your home country handles internationally earned money, as this could have a direct effect on earnings. When planning an expansion, minimise risk and look at these regulations earlier instead of later. The sooner the procedure regulations reach the decision, the better.

Brand consistency

If you’re expanding your business overseas, there’s a large chance that your brand is brand new and will have little or no recognition. Your brand consistency is important, but you also need to think about how your brand will appear in foreign languages. What might mean something great in your native language might not in another and therefore could directly affect sales of your product. Take the time to conduct thorough research on how your brand is going to appear internationally to those that might not have heard of your brand before.

This doesn’t, however, mean that you need to change your branding. It simply means that you may have to tweak the wording or names of your products to suit the new audience. You should continue to try and keep your branding as consistent as you would normally, as changing it could directly affect sales in other areas. Keeping your brand as recognisable as possible is imperative.

Marketing efforts

Clearly, your marketing efforts have been pretty good so far, especially if you’re planning on expanding your business. Much like with your brand consistency, you need to adapt the marketing strategies and messaging to match standards (and laws) in different countries while expanding internationally. Language is an obvious factor, but success can be greatly affected by the deeper sense of messaging across some cultures. There’s a rule in marketing: think internationally, behave locally, which translates into a single brand that adapts advertising to suit distinctive aspects of the culture. Also, hiring a local marketing company allows locals to put the brand in the best light.

StrategyDriven Strategic Planning Article |Small Business|8 Things Every Small Business Needs To Consider When ExpandingDon’t leave existing customers behind

It’s important not to forget the customers that have helped your business this far, and this is often forgotten by expanding businesses. If they now turn away from you, expanding might end up being an expensive catastrophe. While an expansion is a great time to make a fresh start with your business, don’t do so at the expense of the people that helped you get to where you are today.

It will always go down badly with some people if you implement some kind of change into your company. There is no such thing as the perfect plan, but to make your expansion a success, you can’t let this fear stop you from introducing the improvements you need. Strike a balance between your new market being pursued and your current one being preserved.

A great way of keeping your existing customers involved in your business expansion is by rewarding them for their loyalty. You could send a mass email out to your customers providing them with a small discount on their next purchase. Not only will it show that you’re thankful for their custom, but it will help drive more sales to your business. Noone can resist a discount!

What are your competitors doing?

No matter what kind of industry you’re in, you’ll always have competitors. Even if you’re not physically at war with them, the simple fact is that it’s your business against theirs. What are they doing right? Who are they targeting? What are their marketing efforts like? Have they expanded overseas? Is there anything you could use as inspiration for your expansion? There’s nothing wrong with keeping a close eye on your competitors to better your own business.

Business collaborations

Businesses collaborate to help expand their market and of course, make more profit. Therefore, if you’re trying to transition out of the small business category, collaborating with another business could really help boost your visibility, especially if you’re teaming up with an already-established international business. Approach businesses that you could see yourself working with, and make sure you have an idea or two in mind! For example, if you’re a smart home technology distributor, you could approach events organisers with the intent of letting them use your technology at their events. Be creative!

Preparation is key

Nothing bad has ever come from preparation for something, and the same goes for your business. Detailed research into the marketplace you are planning to enter should be involved in your preparation, along with product testing (if applicable) and marketing research.

Ultimately, the last thing you should be doing when it comes to expanding your business is rushing into things. Take the time to make sure it’s the right decision financially and lawfully and you’ll find that things begin to fall into place. After all, Rome wasn’t built in a day and neither will your business expansion.

How to Improve the Success of a Manufacturing Company

StrategyDriven Managing Your Business Article |Manufacturing|How to Improve the Success of a Manufacturing CompanyAs a manager or owner of a manufacturing company, your job is to make sure all tasks are performed in a smooth, safe, and productive manner. You want to bring in more leads, increase employee retention, and satisfy everyone who buys your product. To do that, however, is not always easy. If you have the drive to do better and increase the success of the business, then here is how.

Know Your Workers

In order to manage your staff successfully, you must first understand them and the dynamic of the workplace. Don’t hole yourself up in an office; get down there and see how the production happens. By opening up this level of communication, your staff will be more likely to come to you if they have questions or if something is wrong.

By knowing your staff well, you will also be better at delegating jobs.

Know Where to Invest

You must strike a balance between staying cost-effective and providing quality products. You mustn’t compromise quality for just a couple of extra bucks – it will most likely cost you more in the long run!

If you have old equipment that is slower than it used to be, then consider investing in something new. You don’t want to slow the process down, after all.

Keep an Eye on Quality

Quality is the key to customer satisfaction. No matter how good your customer service is, customers won’t be happy unless the product is excellent, so you must focus on that.

If you are unhappy with the quality of what you are producing, or you simply want to do better, then take a look at the materials you are using. If you’re creating skincare products, for example, find quality film forming polymers to provide high-performance products to your customers.

Update Your Marketing Strategies

To bring customers to the company, they must first hear about you. That’s where marketing comes in. Your goal is to be as visible online as possible while maintaining a reputable and respected image.

Consider investing in a professional to run your social media sites, so you can rest assured they are updated regularly. SEO content is also excellent for driving more traffic toward your website.

If you have used the same marketing strategies for years, you should definitely think about updating them.

Be Wise with the Budget

When the business is doing well, don’t be tempted to overspend, even if it’s going straight back into the company. It’s always wise to ensure there’s always back-up money, especially when you’re paying a large number of workers.

Plan ahead at the beginning of the year. You could also incorporate the use of AI to determine the sales forecast.

Research, Research, Research

In the world of business, you cannot afford to stop researching. Read articles, watch the competition, and keep up to date on everything to do with your company. By doing this, you ensure that you always stay one step ahead of everyone else, which only benefits the company overall.

Measurement of Success in Business

StrategyDriven Organizational Performance Measures Article |Measurement of Success|Measurement of Success in BusinessSuccess is a relative term and does not only mean different things for different people but also different things for different businesses. What makes success even more tricky to measure or define is that it also changes over time or circumstance. What could be a success today might be underperformance the next.

As an entrepreneur, the one thing that you want to see is growth, but that growth does not necessarily mean that the bank account is filling up nicely. So how does one go about measuring success in business?

Looking at the business’s financials

Obviously, business financials are a good indication of whether the business is successful or not. No business can survive without money and no business can grow with it either. But when looking at the money, one must focus on all three the major streams or trails of money, the income statement, the balance sheet and the cash flow statement.
The income statement shows you how much money the business made over a period. It indicates the profits and losses of the business and gives an indication of the measure of profitability during the specified time.

Most entrepreneurs who are new to the game will place a very high value on the income statement and can tend to forget about the balance sheet.

The balance sheet is one of the most important financial indicators seeing that it depicts the health of the venture. It measures how much you owe and how much you own. A successful entrepreneur will home in on the debt of the business and strategically align it with the income statement to pay off the debt as soon as possible while still making a profit.

The cash flow of the business shows the state of how liquid the cash in the business is. When there is a cash flow problem, it can cause some serious strain on the other two financial aspects and ultimately lower the success of the business.

As the management writer for write my essay service puts it, “being successful does not necessarily mean that the business is debt, free, but rather that the debt repayments can be made without constraining the cash flow.”

StrategyDriven Organizational Performance Measures eBook

Customer satisfaction signs

When a customer has a bad experience, they probably will not buy from your business or use your services again. As an entrepreneur, you will know how important customer satisfaction is. Not only does it indicate that the business is doing well, but it is also a reflection of your efforts.

There is a certain pride involved with customer satisfaction, especially if you have poured everything into your business. To get a bad review or to deliver bad service, is like a slap in the face and an attack on your character.

It sometimes happens that bad experiences go unnoticed and this is only because it was not picked up and dealt with. There are many tools available that will help the young entrepreneur to measure how satisfied the clients are.

Surveys and questionnaires are excellent tools that provide an in-depth quality check of your products or services. The review does not necessarily have to be bad to make improvements.

Reviews are very specific and when a bad review is received, it should be dealt with immediately. A bad review could be turned into something positive if the customer feels as though their concerns were heard.

These reviews could also be posted on the company website so that people can see that real people gave their opinions. When you see mostly good reviews and positive surveys, it is a good indication that the company is successful.

The new clients that come in

A successful business will show gradual growth over time. When a business is turning a profit, it generally means that it is good health and successful. However, when the profits stay stagnant, it means that the business is not growing. New customers are a much more reliable indicator of the success of a business.

When you know how many new customers you get, you can measure the success and projected growth of the company. On the other hand, when the same old customers keep you afloat, then it might be time to invest in a marketing strategy. Customers come and go, but if there is not a general influx of customers, they will only end up going.
To see if new customers are supporting you, draw up a client list with email addresses to see if your sales are limited to existing clients.

The statistics writer and researcher at the essay writing service says that once you have a client list and a system in place, you can measure how well your marketing strategies are doing. Every time you launch a new product or run a promotion, you can run averages on your customers and establish which strategy is the best for bringing in new clients.

StrategyDriven Organizational Performance Measures Article |Measurement of Success|Measurement of Success in BusinessIt is not just about the clients

A business can only sustain growth if the people who are doing the work are doing it well. As a young entrepreneur, you might not have too many people working for you, but as your business grows, so also will your list of employees.

One way to measure the success of the business is to see how well the staff are doing. When they are discontent, it could spill over into the quality of their work and threaten the customer experience.

Running performance reviews is an excellent way of finding out where the bad spots are. Many entrepreneurs fail to do performance reviews because they do not want to step on the toes of the employees. The thing is, if they are not made aware of the areas where they lack, they will never know how they can improve.

It also serves as a morale booster when there are performance bonuses on the line. Nothing puts a smile on the faces of employees like money in the bank.

Stay on top of market trends

A successful business is one that keeps with the times. Technology has changed everything in the world, and it continues to change every industry. When your business is successful, it does not mean that you can relax and keep on with the same recipe, expecting the same results.

Unfortunately, you need to keep up with the times and the best way to do this is to see what the competition is doing. If your business is aimed at service delivery and you do not apply the newest techniques, then you will start to see a decline in profits.

Look to yourself

There is a bit of subjectivity involved in measuring the success of a business, which is why you should measure what your business is doing against your own expectations. It does not matter how well it is doing on paper.
If it does not meet your expectations, the business could still be unsuccessful. You need to be content with the growth of the business and if you are not, then a new plan can be drawn up.


The success of any business depends on so many factors that it is hard to put it all into one category. The main thing to remember is to continuously evaluate the state of your business and track where things are going well and where there is a need. The more you tinker with the things you do not like, the more successful the business will become.

About the Author

StrategyDriven Expert Contributor | Tiffany HarperTiffany Harper is a freelance writer from New York. She loves to share her experience through blog posts. She began writing from the professional writer service for Write my essay and later for buy college papers. Please do not hesitate to contact her on twitter.

Don’t Get Left Behind With Poor Marketing, It’s Time To Step Up

StrategyDriven Marketing and Sales Article |Poor Marketing|Don't Get Left Behind With Poor Marketing, It's Time To Step UpTechnology is evolving rapidly and nothing is stagnant anymore. Our daily life changes, everything around us changes. So how could Marketing be stagnant? It has evolved and with the tools now available we have the greatest efficiency ever. Let’s take the things from the beginning.

What actually is Marketing?

The truth is that the word Marketing is quite misunderstood in different countries and means different things to different people. When you hear the word Marketing, you may think that it is something that only large companies and corporations use.The reality is completely different. You use Marketing every day in your business and you do not know it. Marketing is the coordinated and organized effort of a business to meet the needs of consumers by promoting its goods or services. In this way we manage to attract new customers, build relationships and gain loyal consumers. No matter how good your product or service is, without a clear Marketing Plan you will not be able to attract customers and grow your business. So Marketing is vital in a business no matter how big or small it is. It is also a basic expense of a business and not something optional that you can skip. Which is what makes lending so important and small business loans can really contribute massively. You should look at funding options available and see how they can help build your strategy.

Audience Targeting

Targeting the audience is more than accurate. We can show an advertisement for example to Women, 26 – 45 years old, who live in the area of Utah, have 1 child and are interested in sports items and have it specifically targeted to them depending on the type of advertising platform we choose. This is when SEO becomes a huge thing for businesses.

Measurable Results

We have at our disposal really valuable information and statistics. For example, we can see what users did when they saw your ad, how long they watched your video and how long they browsed your site. Which ad was most effective, which one had the most clicks and which demographic audience was most interested. And all this is just the beginning.


The effectiveness of Digital Marketing is spectacular. The most important thing is not that it turns out. How can you prove, for example, how effective the billboards you put up in the city columns were? In contrast, the digital poster you promoted on Facebook will tell you how many people saw it, what they did when they saw it, how many were interesting and to which demographic and age audience they belonged. Facebook ads can be great but you should certainly look to hire an expert to ensure you’re hitting the right people.


So imagine that you want to promote an event quickly, very quickly. You want things done on the fastrack. While it will take days to create and send a brochure, a Social Media campaign can not only “run” in 24 hours but also bring results. You should never be slow with your marketing because you can be sure that other companies are nailing it and it’s time that you do too.